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Presentation to the Local Government Managers Australia (SA) Conference, 4th March 2011
Citation preview
Lee Hopkins
LGMA 4th March 2011
advanced communication strategies and tools
social media and the
This is the dreaded ‘first session’
after lunch
Everyone’s sleepy and wanting a nap
How about I put on a small video and some quiet music?
To soothe the savage
beast, and all that…
Cool. Snuggle into your
chair and relax, then
Oh. By the way…
of what you think you know
about social media is wrong
On Facebook Population
Australia
Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
1 2 3 4
6 7
9
Your reputation is what Google says it is Allan Jenkins Communication Analyst
3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
1 blogging
1 blogging
Thought leadership
Your turf
Google juice
blog wordpress and blogger
1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
blog How to get started
wordpress.com blogger.com
sign up
pick a template
write something
2 Twitter
Twitter in use
Twitter in use
Twitter in use
rules
Genuine
Conversation
Follower/Following
Twitter spam
1. Kiss, and not in tongues
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
twitter How to get started
twitter.com
sign up
pick a template
write something
3 Social networking
City of Salisbury
Brisbane City Council
1. Understand pages and profiles
2. Photos and videos are key
3. Tag people
4. Status updates or spam updates?
5. Watch your Insights
socnet How to get started
Facebook MySpace LinkedIn Second Life
sign up
brand it
contribute
4 Podcasting
podcast listen anywhere
podcast listen anywhere
au
dit
ory
kin
esth
etic visu
al
podcasts here’s some...
podcasts here’s some...
1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
video City of Salisbury
video City of Charles Sturt
1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
video How to get started
digital camera
record
edit
upload
promote
of what you think you know
about social media is wrong
of all statistics used in presentations are made up
LeeHopkins.com LeeHopkins.net
@LeeHopkins Slideshare.net/leehopkins