Leveraging Women-Owned

Status

With Jodi Baier

Dun & Bradstreet Credibility Corp. makes no representations or warranties, express or implied, with respect to the information provided by [Women’s Business Enterprise National Council or their affiliates] or the use of such information. Neither Dun & Bradstreet Credibility Corp. nor any of its parents, subsidiaries, affiliates, employees, or agents shall be held liable for any damages arising from or in connection with a business’s use or reliance on the information or advice that may be provided.

SupplierEdge Intro

Host•Dustin LutherDirector of EngagementDun & Bradstreet Credibility Corp.

Presenter•Jodi Baier Director of Growth Business Programs Center for Women & Enterprise

How and Why You Should Certify Your Business As “Women-Owned”

New England’s WBENC Affiliate

Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options

The Certification Landscape

If you want to do business with CORPORATIONS or other WBEs

If you want to do business with STATE AGENCIES

If you want to do business with the FEDERAL GOVT

Supply Chain & Supplier Diversity Primer

“Tier 1” or “Prime”

Supplier

Ex: Trucking

“Tier 1” or “Prime”

Supplier

Ex: Trucking

“Tie

r 3”

Prof Svcs

Staffing

Marketing

MfgEquipment

“Tie

r 2”

or “

Sub-

Cont

ract

ors”

End Consumer

Ex:

Supplier Diversity - What Is It?

• Effort on the part of a corporation to ensure they’re doing business with a diverse vendor base: Women, Minority, Veteran, “Small Business,” Disabled, LGBT

• Typically % of total spend or $ figure based on total amount of money company plans to offer out to bid

• Goals, not quotas/set-asides

Supply Chain & Supplier Diversity Primer

Supply Chain & Supplier Diversity Primer

* Source: Institute for Supply Management - Supplier Diversity Survey 2011

• “It’s the right thing to do.”– Positive Corporate Image – Job creation and local economic development

• Increased Revenues– Doing business with WBEs can offer new ways to reach target market

(esp. companies targeting female consumers)

• Decreased Costs—Higher Quality—Quicker Turnaround – WBEs can have lower cost structures (= better value)– WBEs can be more creative and innovative

• Federal or Customer Requirements

“ In a survey of 1,227 women consumers between the ages of 35-55, an overwhelming 79% said knowing a company buys from women businesses would compel them to try a company’s product or services if they were not a current customer. Furthermore, 51% of respondents said a company’s support for women’s businesses is even worth a mulligan if the product or service misses the mark the first time. In addition, 81% said awareness of a company’s mission to buy from women’s businesses would moderately or significantly solidify their brand loyalty.”

Supply Chain & Supplier Diversity PrimerSupplier Diversity – Why Do It?

* Source: Institute for Supply Management - Supplier Diversity Survey 2011

Supply Chain & Supplier Diversity Primer

“Tier 1” or “Prime”Supplier

Ex: Trucking

“Tier 1” or “Prime”Supplier

Ex: Trucking“Tie

r 3”

Prof Svcs

Staffing

Wholesale

MfgEquipment

“Tie

r 2”

or “

Sub-

Cont

ract

ors”

End Consumer

Corporation Looks Downstream To Meet ItsSupplier Diversity Goals

Corporation Looks Downstream To Meet ItsSupplier Diversity Goals

CERTIFICATION IS KEY – Many corporations and government entities

will not even begin the relationship-building process

if businesses are not certified.WBENC is one of the most recognized certifications.

* Source: Institute for Supply Management - Supplier Diversity Survey 2011

Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options

CENTER FOR WOMEN & ENTERPRISE• Serves 6 New England States

• Women’s Business Enterprise National Council

• Based in Washington, DC• Largest national third-

party certifier of businesses owned, controlled, and operated by a woman or women in the United States

• >11,000 Certified WBEs

• >600 Members (Corp, Educ, Govt)

WBENC Certification is NATIONAL, regardless of where you get certified

About WBENC

>50% of New England WBEshave >$1 Million in Revenue

(national WBE average = $14 Million;only 122 WBEs nationwide have revenue > $100 Million)

About WBENC: Profiles of New England WBEs

June 2014; N = 397~40% of New England WBEs have >10 Employees

(national WBE average = 146)

[Over 800 industries nationwide]

About WBENC: Profiles of New England WBEs

June 2014; N = 397

Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options

Criteria for Consideration:• 51% ownership by a woman or women• Proof of effective management and control

of the business (operating agreement, legal & HR control, company strategy, signature authority, etc.)

• Contribution of capital and/or expertise• Independence in decision-making• U.S. Citizenship or U.S. Resident Alien

Status

COMPANY SEEKINGCERTIFICATION 11

22

33Up to 90 days

* Certification Committee comprised on trained supplier diversity professionals, community advocates, certified WBEs

Online Application, Supporting Documentation, and Fee

File Review by Trained Certification Committee*

Mandatory Site Visit

Getting Certified: The Certification Process

Business Size and Type Do Not Matter

Can include WOSB certification (Federal) application at no additional cost through WBENC, if eligible

“WBE”(Women’sBusiness

Enterprise)

Getting Certified: The Certification ProcessDOCUMENTS REQUIRED: http://www.wbenc.org/Documentation-Required/ • General Company Information• Owner Eligibility• Financial Structure • Personnel • Management Information • Governance Information

(requirements differ, depending on business structure – listed below in order of complexity)- Sole Proprietorships- Partnerships- Limited Liability Corporations- Corporations

• Annual Fee: $350-$1,000 (based on revenues; varies by affiliate office)

Annual RE-certification is not nearly as arduous…

Getting Certified: Summary of Benefits

CONNECTIONS

COACHING & COUNSELCREDENTIALS

Getting Certified: Summary of Benefits• CREDENTIALS

– Regional & national brand recognition, and “WBENC-Certified” designation in marketing materials

– Eligibility to present and/or sponsor at high-visibility regional & national events

– Eligibility to nominate and be nominated for regional and national WBE awards and recognition

• CONNECTIONS

– Access to WBENCLink.org database, WBENC’s password-protected, searchable online repository of hundreds of corporate diversity and purchasing professionals nationwide and 11,000+ other certified businesses

– Regional & national networking and “Matchmaking” events, expos, and conferences where you can meet potential customers and partners

Getting Certified: Summary of Benefits• COACHING & COUNSEL

– Invitations to best practices webinars, workshops, and programs

– Opportunity to participate in Mentor Program (if available)

– Coaching and consulting sessions (if available)

Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options

>> Over 600 corporate members nationwide <<

WBENC Corporate Members (New England)

Is Your Business a Candidate for Certification?• Is your company 51% owned, operated, managed, and controlled by a

woman or women? (Note: company size and type do not affect eligibility)

• Do you target corporations and do you have the capability and cash flow to deliver on contracts?

• Are you interested in partnering and/or doing business with other established women-owned businesses?

• Are you willing to invest the time and effort into completing the application process for certification?

LEARN MORE: www.CWEonline.org/certification orwww.wbenc.org

APPLICATION LINK: www.WBENCLink.org

Other Certification Options

If you want to do business with CORPORATIONS or other WBEs

If you want to do business with

STATE AGENCIES

If you want to do business with the

FEDERAL GOVT

Other Certification Options• For businesses interested in STATE contracts

S Each state has its own requirements, typically “DBE”S Visit www.cweonline.org/certification for information on New England states

• For businesses interested in FEDERAL contracts– “WOSB” (Women-Owned Small Business) certification offered through WBENC– Visit www.cweonline.org/certification for detailed information

• If you apply for WBENC certification, you will be prompted (upon completing the online WBENC application) to apply for WOSB certification, if your NAICS industry code is eligible

• There is no additional fee for WOSB certification through WBENC

Other Certification Options

Can be beneficial to have other certifications, if you qualify

Other Certification Options

Can be beneficial to have other certifications, if you qualify

Questions?

New England’s WBENC Affiliate

Future SupplierEdge Webinars

•Oct 8: Dell•Oct 22: Amgen•Oct 29: Hilton•Nov 12: Pacific Southwest SDC

Go to http://www.dandb.com/supplier to register

Q&A with

Jodi Baier

Learn more: http://www.dandb.com/

supplierOr call: 844-674-0285