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How to leverage the internet and your own website for creating more business for your company
Citation preview
Leveraging the Internet for your
Business
Online Marketing Presentations
• How to plan your online presence
• What questions you need to answer, to help you plan a
successful online presence?
• How to duplicate your “Real World” business.... online
• All in plain English
3 Business Needs
1. Lead Generation
2. Online Credibility
3. Client Communication
Website Visitors
Customers
Duplicate Your Real World
…Online
WHY SHOULD YOU CARE?
All Media is Being Digitized
5 Years From Now Today *
Your Clients are being Digitized & the pace is increasing
10 Years
Ago
...and so is Your Business becoming digitized every day
Online Credibility
Customer communication
Manage Reputation
Lead Generation
5 Years From Now Today 10 Years Ago
Preferred Communication Changing are you ready to change?
Generation Y are you ready for them?
Greatest +
Eisenhower
Gen
Baby
Boom
Gen
Gen X
Gen Y
5 Years From Now Today 10 Years Ago
How business people use search
5 Years From Now Today 10 Years Ago
Purchase research cycle
5 Years From Now Today 10 Years Ago
Top factors influencing decision
Remember this slide for later
5 Years From Now Today 10 Years Ago
Where do they click?
Pay Per Click - 12.2%
Pay
Per
Click
13.5
%
Organic
Search
74.3%
5 Years From Now Today 10 Years Ago
How many clicks can you expect?
1 7.4
2 3.4
3 1.1
4 .3
5 2.6
6 .9
7 1.7
8 .4
9 .1
10 .4
5 Years From Now Today 10 Years Ago
HOW MANY CLICKS CAN YOU EXPECT?
1 27.1
2 11.7
3 8.7
4 5.1
5 4
6 4.1
7 4.1
8 3.2
9 2.8
10 3.6
5 Years From Now Today 10 Years Ago
HOW MANY CLICKS CAN YOU EXPECT?
1 27.1 7.4
2 11.7 3.4
3 8.7 1.1
4 5.1 .3
5 4 2.6
6 4.1 .9
7 4.1 1.7
8 3.2 .4
9 2.8 .1
10 3.6 .4
Now the scene is set
Let’s get the answers to these
business questions ...for your online presence
• What are your Business Goals this
year?
• How do you get your business today?
• Who is your Target Market?
• How many more customers do you
need?
look for graphics for this slide
Let’s get the answers to these
business questions ...for your online presence
• How much do you make per
product/service?
• Who are your ideal personas to
visit your site?
• What information do they need?
look for graphics for this slide
How much would you spend to get a
customer?
look for graphics for this slide
Now, Let’s See How Can we
Duplicate Your Business? ...online
Questions on Online Presence
PR OF ESSIONA L BA CKGR OUND
20 year history of corporate sales and marketing
• Over 200 international business cases
analyzed- focus on strategic planning and
profitability
BUSINESS A CHIEV EMENTS/A WA R DS
• Presidents Club Winner, multiple sales awards
PAST INDUSTRIES
• Telecom , Advertising and Publishing
@WSI_Sharon_Herr
/Sharon Herrnstein
/WSI_Sharon_Herr
SHARON HERRNSTEIN, BA, MBA
CERTIFIED WSI DIGITAL MARKETING CONSULTANT