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Price Gutshall
Vice President of Economic Development
Downtown Roanoke, Inc.
COMMERCE, CULTURE, AND IDENTITYTHE RESURGENCE OF DOWNTOWN ROANOKE
Downtown’s Decline
1986 1990 1998 200211,500
12,000
12,500
13,000
13,500
14,000
14,500
15,000
Downtown Employment
Year
Employees
Downtown’s Decline
1990 1991 1992 1993 1994 1995 199670
75
80
85
90
95
100
Office Occupancy
Year
% Occupancy
Downtown’s Decline
Importance of Downtown
Plans
Tactics - Revitalization
Impact – Preservation/Residential
Tactics - Use
Impact- Residential population sours from 50 people in 2000 to
1,500 by 2015
- Office Employment reaches new high of 14,500
- Private investment in new districts throughout the downtown, in excess of $500 million
- Most restaurants per capita in Virginia
- Office Occupancy around 95%
Next Steps• Retail Recruitment Strategy
• Streetscape Improvements
• New/more public space
• Tourism/hospitality
• Entrepreneurship
• New Construction
Thank you!