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GIs of Tamil Nadu such as Chola Bronzes and Tanjore Plates are unable to leverage their GI tags, however, the Coimbatore Wet Grinder Association is a different story. The Wet Grinder industry is pofiting from its GI tag which it protects in different states
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Post GI initiatives for selected Geographical Indications of
Tamil Nadu
Swapna SundarCEO
IP Dome – IP Strategy Advisors
Resource for
• Brand promotion• Premium pricing
At the Seminar conducted by:
National Textile Committee, ChennaiOn: 21st November 2012At: Aruna Inn, Sterling Road
IP DOME OPERATES AT
THE INTERSECTION OF THE LAB, THE LAW & THE MARKET
BUSINESS
REGISTERED & AUTHORISED USER
• PRODUCER
• BUSINESS MAN
USING A GI
• DURATION– 10 years – Rs. 3000
• LABELLING
INFRINGEMENT
• CONFUSING
• ‘LIKE’, ‘TYPE’…
PROFITABILITY
• Veblen Goods
• Giffen Goods
GOOD DEMAND
ADDING VALUE
• Value adding groups: • Rural development• Quality consortium
• LOCAL BRAND
COIMBATORE WET GRINDER
• Strategy: inventor P. Sabapathy – Stone, local : accessories, not– 700 units: 20k employees direct
• 50k value chain
– Brand building
• Business Model
• Innovation
exercise
• Case studies• Worksheets• De-briefing
Closure of exercise
• Closing remarks• questions
Thank you
Contact us:
Swapna Sundar K.S. Hariprasad09841282396 [email protected]
IP STRATEGY ADVISORS
