Level 99Premium Denim

Six Month Plan

Ce’Erica Roland Ferguson & Taneisha James

@Level 99

Premium Denim

A brand extension of Urban Outfitters Net sales for 2014 ( were $906 million collectively, Anthropologie increased 10%. Launched petites with 21 shop-in-shops and +700 styles online Hosted 1,500 events annually Doubled Anthro Loyalty database in past 3 years 6 straight quarters of faster inventory turns Industry leading overall profitability 33 consecutive months of full price positive comp sales Over 200 stores with over 2 million soft in 4 countries by year end

Leve

l 99

Prem

ium

Den

im

• Level 99 is a premium women’s denim

collection specializing in high tech fabrics

and advanced wash processes. This

collection utilizes the latest in fiber

technology to create some of the most

unique & innovative denim available on the

market.• Los Angeles based denim focused

sportswear collection• Founded on 2004• Mission: To make every woman feel as

amazing as they look.

Target CustomerThe Level 99

woman is sophisticated and extremely knowledgeable of the current trends.  She is influenced by the high end designer collections and is shopping for similar products at an affordable price.”

Level 99 :

5th ave (NYC) Anthropologie

Competitors

[Blank NYC] Articles of Society

BLK DNM

Dittos Jeans

Cult of Individuality

Denimocracy

Six-month Plan

 

Spring 2014 Month February March April May June July Total

 

  % OF SALES 8% 12% 14% 19% 22% 25% 100%                 Sales PLAN $128,000.00 $192,000.00 $224,000.00 $304,000.00 $352,000.00 $400,000.00 $1,600,000.00                  BOM PLAN $726,320.00 $781,440.00 $1,049,120.00 $1,113,080.00 $1,035,240.00 $959,320.00 $5,664,520.00                  EOM PLAN $781,440.00 $1,049,120.00 $1,113,080.00 $1,035,240.00 $959,320.00 $767,320.00 $5,705,520.00                   Workroom Costs 1%Markdowns PLAN $23,040.00 $34,560.00 $40,320.00 $54,720.00 $63,360.00 $72,000.00 $288,000.00 Cash Discounts % 25%                  Season Stock Turnover 1.75Employee Discount PLAN $2,560.00 $3,840.00 $4,480.00 $6,080.00 $7,040.00 $8,000.00 $32,000.00 Average Stock $918,834.29                   Markdown % 18%Workroom PLAN $1,280.00 $1,920.00 $2,240.00 $3,040.00 $3,520.00 $4,000.00 $16,000.00 Markup Goal 69%                  Employee Discount 2%Shrink PLAN $2,560.00 $3,840.00 $4,480.00 $6,080.00 $7,040.00 $8,000.00 $32,000.00 Shrinkage 2%                   Purchases at Retail PLAN $210,000.00 $500,000.00 $335,000.00 $290,000.00 $350,000.00 $300,000.00 $1,985,000.00 Total Inventory $6,431,840.00                   Average Stock $918,834.29 Purchases at Cost PLAN $63,000.00 $150,000.00 $100,500.00 $87,000.00 $105,000.00 $90,000.00 $595,500.00                  Markup $ PLAN $144,375.00 $345,000.00 $231,150.00 $200,100.00 $241,500.00 $207,000.00 $1,369,125.00                  Markup % PLAN 69% 69% 69% 69% 69% 69% 69%                 Gross Margin PLAN             63%                 Turnover PLAN             1.74

Wor

k Si

ted

Focus, Guru. "Urban Outfitters: The

Expectations Are Low." NASDAQ.com.

N.p., 17 Oct. 2014. Web. 18 Feb. 2015.

Management, comp. Fourth Quarter

Fiscal 2014. Rep. N.p.: Urban Outfitters,

2014. Web. 18 Feb. 2015. 2 Callan, James. "Urban Outfitters to

Supersize Anthropologie Stores."

Bloomberg.com. Bloomberg, 26 Sept.

2014. Web. 18 Feb. 2015. Jacobs, Catherine. "12 Stylish American

Denim Brands You May Not Know."

Jeans.about.com. About Style, n.d. Web.

23 Feb. 2015.