VERGIL SHI Lessons of the Past: Intuit

Intuit Inc. is an American enterprise software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals.

INTRODUCTION

Scott CookCO-FOUNDERS

The company was founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California.

INSPIRATION1985

Scott Cook

Tom Proulx

FUND IN EARLY DAYS

Friends

Parents$ 150k

1983

FIRST HIT 1985

FOR WHO? 1985

Intuit Quicken is a software to help people manage money, balance the checkbook, and pay bills.

CRISIS1989

CRISIS1989

CRISIS1989

HOW DID INTUIT WIN CLIENTS1989

Follow Me Home Research

Ethnographic Study

Customer-Intuitive Design

Design for DelightUser-Centered

KEY INVESTOR 1992

John Doerran American venture capitalist at Kleiner Perkins Caufield & Byers in Menlo Park, California, in Silicon Valley.

KEY INVESTOR 1992

Kleiner Perkins Caufield & Byers

a venture capital firm located on Sand Hill Road in Menlo Park in Silicon Valley.

KEY INVESTOR 1990s

12%

88%

$4.7M

KEY INVESTOR 1990s

John Doerr

Kleiner Perkins Caufield & Byers

Recruit Management Team

Quicken Windows

Quickbooks

IPO

Purchased TurboTax

Employe Bill Campbell as CEO

CRISIS1995

Anti Monopoly Laws

PRODUCTS

NOW

http://www.siteurl.org/us/119494-website

2011 FRUITFUL YEAR

$ 3.9 billion $ 634 millionRevenue Profit

2011

NOW

http://www.pixelstech.net/article/1366306402-10-happiest-tech-companies-in-2013

The happiest tech company in America in 2013

2013

FUTURE2016

Costumer-Centric Design-Centric

SaaS

Scott and Tom Proulx made a bunch of money in 1992, but they have more now given that the stock price is much higher. Scott stayed with the company in various roles, even after bringing on Bill Campbell to replace him as CEO in 1994.

ABOUT EXIT2016

Special Thanks to Andrea Gallagher

THANK YOU!

SOURCES

http://www.pixelstech.net/article/1366306402-10-happiest-tech-companies-in-2013

http://www.siteurl.org/us/119494-website

http://www.intuit.com/company/fast-facts/

http://www.fundinguniverse.com/company-histories/intuit-inc-history/

https://www.youtube.com/watch?v=OB-iSRNy3xs

https://www.youtube.com/watch?v=EFWG51nGmGA

https://www.youtube.com/watch?v=KAmk_sITpDw

INTERVIEW

Andrea GallagherResearch Strategist at Intuit