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As a hardware engineer, Hugo Fiennes has an impeccable track record - the early iPhone models, first iterations of the Nest thermostat and Electric Imp all have his fingerprints on them. Here, at IoT15, he looks back at a career in connected devices and asks the question - how do you make a product that people love?
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Hello
Creating products people love: lessons learnt from Apple and Nest
acquired by
1
Who?
Apple
Secrecy
Collaboration
This man still owes me250 microns in X or Y
(but not Z)
Small teams
…but with support
Infinite resources
nest
Clear vision
Realism
Now…
AWS for the Internet of Things
In-house Connectivity
Infrastructure
Fast to market with great products
Focus on the core business
Service Platform
The complete service platform to enable cloud connectivity
In-houseServer
Infrastructure
Fast to market with great products
Focus on the core business
The web services platform to enable cloud computing
Service Platform
Wasted time, money and
missed opportunities
builds no differentiation
Wasted time, money and
missed opportunities
builds no differentiation
Imp
Infrastructure
Realism, again
Shipping
Almost half a million imps shipped…
All devices are using the same electric imp platformProducts shipped or in development across 24 different product segments
Imps, and developers, connect to our servers from over 90 countries
The new Murata imp-on-a-chip
