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Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
LESSONS LEARNEDWEEK 8
WHAT HAVE WE DONE SO FAR? A LOT!!
•Landing Pages revision
•Ranking and Selecting Marketing Channels
•Hypothesis for channels
•Guerilla marketing action
•Update our blog
• Identify Revenue Sources
•Pricing
•Hypothesis for revenue sources
• Interviewed 2 social enterprises
•Created MVP
LAST WEEK THIS WEEK
Improved PitchDid you know that social enterprises spend 75% of their time looking for funding? Brand & Breathe helps them solving their marketing difficulties to generate a sustainable business by providing an user friendly platform at an affordable price.
GUERILLA MARKETING ACTION1
•Tree in front of SE building
•Refers to our Brand & Breathe logo
GUERILLA MARKETING ACTION1
FOR SOCIAL ENTERPRISES
•At the trunk: our name
•At the top: SE logo / name
•Refer to students
contribution with graduate
cap
GUERILLA MARKETING ACTION1
FOR STUDENTS
Do the same in
different universities
• Putting different trees
• At the top of the tree the
names of different NGO's
•Our name at the bottom
GUERILLA MARKETING ACTION
•Placing mobile walls near some known SE‘s
• Before and after our service
TWO STEPS
For example 1 day just displaying a tree and
our logo (maybe also something with the
students) and afterwards as a second step
displaying the before and after
2
GUERILLA MARKETING ACTION2
MARKETING CHANNELS
Scale: 1 = Low and 5 = High
1Social Media
2Websi
te
3Speaki
ngEnd.
HYPOTHESIS
Internet is the most important channel
CHANNELS
2.0
Create a Facebook page with updated content which forward visitors to the project’s Landing Page
Get 150 likes within 2 weeks
119 likes within 1 week
HYPOTHESIS
CHANNELS
2.0
Internet is the most important channel
Create Landing pages as a way to generate traffic and interest
Obtain 200 visitors
72 visitors, 44% conversion
LANDING PAGES: conversion tracking scheme
A B
Young Profession
als
Social Enterprise
s
Young Professiona
ls
Social Enterprise
s
Landing Pages
LANDING PAGES – Young Professionals
“The Unknown Design Genious is of creative nature! Creativity empowers individuals to create new values, such as products and styles. Currently, at junior stage, they lack of experience in spreading their work to a wide range of people.”
“Enterpriser is hungry. They have a innovation thirst and being creative helps them to invent new ideas. Grown up in a new generation, these people are more social oriented and rather prefer to create social value instead of own profit.”
“Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It’s a more profound idea than just dropping a billboard into a video game.”
LANDING PAGES – Social Enterprises
STATISTICS - Adwords
STATISTICS – Landing Page
STATISTICS - Adwords
STATISTICS - Wordpress
HYPOTHESIS
Speaking endorsement is a valuable channel to generate general awareness
CHANNELS
2.0
Potential partners would be interested in our idea and willing to share it during in-depth interviews
More than 50% demonstrated support to move forward with the project
Validated before
REVENUE STREAMS
• Crowd Speaking Platform
• Social Impact Bonds‘ criteria
• Combination of Freemium and Pay per Use
• Portfolio Pricing
Hypothesis
Social Impact Bonds#1
Crowdspeaking Platform#2
Draft: Timeline per project#3 - #6
1st Approach:Pay per Package
Per month
Charge By
Time??Which
Services (and
prices)??
Test in the market!!!
3 MOST IMPORTAN
T SERVICES
So we interviewed 2 social enterprises about our services and pricing…
“Prices are
inviting!”
How many
units per service?
“Do you design logos?”
Mentoring:
packaging by
hours?
Traditional
freemium might
not fit…
“Absolutely
beneficial!”
Portfolio Pricing2nd Approach – Pay per project
Basic49,95€
• Press releases (up to 5)
• Print materials (1 layout, 5 forms)
• Logo design (1)
• Infographics (up to 10)
• Newsletter (up to 5)
• Mentoring (up to 2 hours)
Regular89,95€
• Social Media• Website /
blog development
• Video• Event
Marketing• Mentoring
(up to 5 hours)
Premium169,95€
• SEO• Marketing
Plan• Internal
Communication Plan
• Reputation Management
• Mentoring (up to 10 hours)
Mentoring (each extra hour) = 10€
Minimum Viable Product
Minimum Viable Product
Minimum Viable Product
Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.
THANK YOU FOR LISTENING
