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Cloud Services: A threat or Opportunity for Channel Partners
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Copyright © 2013 Gravitant, Inc.
Praveen Asthana Chief Marketing and Strategy Officer
Copyright © 2013 Gravitant, Inc.
Traditional IT moving to Cloud IT
Infrastructure
IT Governance + IT Ops + Systems
Management
Applications Development
& Management
Enterprise Packaged
Apps MSP/Channel Partners
• Public • Private
• Hybrid Cloud Mgmt • Business of Cloud
Mgmt • Cloud Governance
• DevOps • PaaS • Cloud App
Middleware
• Salesforce.com • Workday • Office 365 • Google Docs
• Cloud Aggregation & Solution as a Service
• Biz Process as a Service
Hardware Outsourced
Data Center
Buss Process
Outsourcing
PaaS CSB CMaaS SaaS IaaS
2
Copyright © 2013 Gravitant, Inc.
“What are your firm’s plans to adopt the following as-a-service technologies?”
0%
10%
20%
30%
40%
50%
60%
70%
2010 (Actual) 2011 (Actual) 2012 (Actual) 2013 (Planning toimplement in thenext 12 months)
2014+ (Planning toimplement in a year
or more)
By the end of 2013, about 40% of all companies will be using IaaS (50% by 2014!).
SaaS
IaaS
PaaS
3
Copyright © 2013 Gravitant, Inc.
• Channel hardware infrastructure revenue slowing or
shrinking
• Cloud service providers capturing the fastest growing
category of infrastructure revenue, bypassing the channel
• Traditional managed services are not optimized for a cloud-
based DC
• Monolithic outsourcing contracts being replaced with cloud-
based, point offerings
• Enterprise IT has a gap in its business ability to manage
multiple clouds, private and public Servers (1) IaaS (2)
Infrastructure Revenue Growth
1. Total global server factor revenue, Q1-2013 IDC Worldwide Quarterly Server Tracker, May 2013.
2. Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update, Gartner Research, August 2012.
-7.7%
+43%
Server revenue has fallen five of the last
six quarters.1
4
Copyright © 2013 Gravitant, Inc.
Today Risk of Being Left Out
• One third of revenue at risk to CSPs; potential for greater customer loss
• No capability to meet customers’ cloud needs (e.g., no cloud-centric design)
• Less ability to attach managed services • Uncertain demand creates risk for cost basis and profitability
MSFT
SAP
ORCL
IBM
HP
VMW
CSCO
Solution
Design & Delivery
VAR/System
Integrator
Customers Public
Cloud
Managed
Services
Yesterday The Trusted Advisor
• 30-45% margin business
• Deliver custom integrated on-premise solution stacks
with attached managed services
• Build ahead of anticipated demand
• Improve cost basis by scaling demand and improving
processes over time
MSFT
SAP
ORCL
IBM
HP
VMW
CSCO
Solution
Design & Delivery
VAR/System
Integrator
Customers
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