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Copy of Leon's presentation, given at Digital Birmingham event, 31st March 2010
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Web 2.0 For Business Getting the most from Web 2.0 for your business
Wednesday, 31 March 2010
Leon BarrettiMedia Developer
Gas Street Works
@leonbarrett
Wednesday, 31 March 2010
Mobile Web
Wednesday, 31 March 2010
Evolution
• A change in the way websites were used and constructed.
• Interaction and sharing of user data
• Community creation
• Online cohesion
Wednesday, 31 March 2010
Mobile Web
• Wap > Mobile Browser > Device Specific Apps
• ‘Instant on’ access
• Multiple entry points
Wednesday, 31 March 2010
Foursquare• New, mobile based social
network
• Uses the users location based on the GPS information
• Rewards for users who regularly visit a location
Wednesday, 31 March 2010
Plumb Center
• Location based iPhone application to automatically determine the nearest branch.
• Specific offers automatically fed to the user based on their location.
Wednesday, 31 March 2010
Rightmove
• Location aware iPhone application to show properties for sale in an area.
• Increased traffic and leads for Rightmove due to ease of use
Wednesday, 31 March 2010
Mobile Commerce• eBay and Amazon applications.
• Browsing and payment can take place away from a computer.
• Increased activity for eBay as bids can be placed whilst ‘on the go’.
Wednesday, 31 March 2010
Software as a Servicehttp://www.thisisreviewspace.com
Wednesday, 31 March 2010
ReviewSpace iPhone App
Wednesday, 31 March 2010
What’s next?
• Increased transparency
• More use of location data
• Tightly integrated with mobile
Wednesday, 31 March 2010
Exposure
• The more your customers are exposed to your brand, product or services the more likely they are to buy.
Wednesday, 31 March 2010
Transparency
•Transparency will enable you to build loyalty and trust amongst your current and prospective customers.
Wednesday, 31 March 2010
Using Social Media • How are you/your business using social media
now?
• How do you think social media can help your business (awareness/demand/consultations)
• Who are your audiences?
• Where are they likely to be chatting?
• Ideas on how best to reach them?
• How are your competitors using social media?
Wednesday, 31 March 2010