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Led Lighting

lead lED Lighting Market With Leaders Of Market Strategy !

Complete Manufacturing Plant Setup To Business / MarketEstablishment Phases Strategic Business ConsultingServices Under One Roof !

Led Lighting Industry : Next Boom In History of IndianIndustry !

Life time Opportunity to entrepreneurs & corporates

This is also an unique opportunity to established consumer electrical / electronics firms to transform their brandas most recognized households brand which is yet dominated by FMCG brands becoz of their high marketparlance & domestic penetration capabilities & characteristics.

Approx 100 Cr Incandescent bulbs in domestic market will be replaced within few years,2 billion electric socketswill lighten by LED, approx 2 million electrical shops & 10 million FMCG shops have opportunity to serve market.

led Market will remain Highly volatile and dynamics will be ever changing in terms of pricing,Margins &competition & offerings.

This is because of hybrid nature of led lighting products based on consumer behavior.The entire led lightingbusiness ecosystem will be hybrid & complex on micro level and understanding this will be winning the game.

Those who will treats it as electrical goods will run on same business pattern as per electrical / lighting Industry.Some of us may treat it as fmcg product hence strategies will based on fmcg industry norms.

Above both conditions will not be alone helpful to achieve the corporate goals. Reason behind this as statedabove Led Lighting Industry carries hybrid & complex nature of different industry,hence extra care & expertise isrequired when developing strategies.

Due to its certain feature Led Lighting carries few of FMCG industry characteristic,while in some cases itresembles with consumer durables /IT industry.

As per basic product need,distribution & marketing & other strategic norms,Led Lighting industry dynamics will belike fmcg industry becoz it will be required by every households and mass distributionsystem,marketing,promotions will be required,while on manufacturing & sourcing parts,it’s resembling with IT/durables industry where prices will lower on regular basis,technological up gradation will be also on regular basishence old models will be replaced by new one in frequent way as in mobile handset industry.

Complete Manufacturing Plant Setup To Market Establishment Phases Strategic Consulting Services !

This is the reason because of it’s hybrid & complex nature of led lighting products,players are coming fromdifferent industries i.e from core lighting industries (Philips,Osram,Surya etc) ,From Fmcg Industries (Eveready,Wipro etc) & Also from other/new sectors players like syska basically from Mobile. Reason forintroduction from varied industries is that every Industry feels that it is product of their industry and they can excelin led lighting Filed because some of characteristic of led lighting products resembles from different industries.

This all together creates a very complex business ecosystem and risk chances improves due to creationmarketing illusions for marketers.

Hence organization have to develop ability & quality to execute their plan of both industries i.e. fmcg &Durable or IT,Mobile etc failing which may result in failure.

The competition will be more complex due to varied nature of competitors i.e. market players will be form differentIndustry & with different expertise & nature . i.e players will be from traditional lighting industry like Philips,Osrametc having technological edge or may be entrants from FMCG sectors (i.e. Eveready) having wide distributionnetwork across India as their major usp (Eveready has 3.2 Million Shop penetration while Biggest Lighting firmPhilips has only 1 Millions shop penetration) or strong new Local niche players offering low prices. All thesesituation will emerge a complex competitive market where all market players from different field having differentnature,expertise and with their own USP & SPECIALTY.

Any thing may be possible in such type of unstable business environment. Any big MNC’s may get out fromindustry or any Small New & Niche player may emerge as Industry leader.It,s a business situation like driving infog where nothing is very much clear & visibility is very limited for decision making.

That’s why we called this Industry as a very special in terms ofmicro dynamics & predicting it’s movement is difficult to LedManufacturers. Here, The Consultants Plays a major role byassisting manufactures to manage their market risk by ourunique micro strategic consultancy services.

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In this situation,leading market is a difficult task. Our micro strategic consultancy helps your organization to makeit’s foundation strong develops ever performing LED Lighting business system in ever changing highly volatilebusiness ecosystem.

Specialized Led Lighting Quality Assurance Lab Setup & ISO 17025 Certification

From conceptualization to strategic business modelling to market entry / launching to establishment strategies toGrowth phase of your products life cycle, we manages every phases of CDP ( Consumer diffusion process)effectively to establish your brand in market.

Consulting Services Not Merely For Growth But To Establish You As Market Leader.

Complete Manufacturing Plant Setup To Business / Market Establishment Phases Strategic ConsultingServices Under One Roof !

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