Learn The Basics

Of Mobile

Advertising

This is the right time to learn the basics of mobile advertising

because if you own a business, you can’t survive the

competition or achieve bottom lines without integrating it

with your marketing campaign. Here are some important

aspects that shall help you begin.

Top Forms of Mobile Advertising

SMS and MMS (multimedia messaging

service), though among the oldest, are still the

popular modes of mobile advertising. It is also

among the cheapest ways to target bulk

audiences that may immediately respond or

save these messages for future.

Messaging

Search

Advertising

The good old desktop-based search

advertising holds good for mobile devices

as well. In fact, mobile search marketing

integrates many useful add-ons which

encourage instant action by the viewers.

These include:

Site Links: Links to the most important pages of a mobile website can

be included in the search result to help the searchers land on those

specific pages.

Click-to-call Buttons: Put directly below the ads, these buttons

provides better access to business contact numbers.

Maps: Maps displayed along with the search ads help the audiences

to reach the businesses in the area they are traveling through.

Coupons: Discount offers and special coupons included in the search

results are sure to catch attention.

Click-to-download: If your business wishes the audiences to

download brochures, applications and other things, these links make

it possible to accomplish the same.

Application

based

Advertising

Mobile applications today touch all aspects

of life from health to entertainment and

from work scheduling to gaming.

Advertisements in the form of rich media

mobile display ads like banners, pop-ups,

images and videos integrated with these

applications enjoy high visibility.

Key Players in Mobile Advertising

Publishers: Google, Facebook, YouTube or any other website owners

which offers space, tools and applications for mobile advertising.

Advertiser: Experts who know how to monetize the traffics accessing

the publisher’s mobile platforms. These also include developers and

designers for designing the ads and applications.

Mobile Users: In 2012, it was recorded that mobile searches

increased 200% year after year. It means that a majority of your

business targets are now accessible through mobile.

Useful Tips for Mobile Advertising

Learn and effectively utilize various methods to pay for and

track the mobile advertisement performance. Some popular

ones include CPC (cost-per-click), CPM (cost-per-mile), CPA

(cost-per-action), CPI (cost-per-installation) and so on.

Target local mobile advertising if your business is meant for

the local customers.

Make clear and concise mobile ads that don’t appear as

complex and crowded.

Create good mobile landing pages.

As you will delve further in the world of mobile advertising, you

will realize how it proves to be a game-changer. Start investing for

long-term results through mobile advertising today.

Read more on Mobile Advertising:

1. How In-Store Mobile Engagement Delivers Better Personalized Experience To

Customers?

2. Mobile Advertising: Few Interesting Statistics

3. How Mobile Advertising Has Grown In Smartphones Era?

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