1. ENABLE YOURJOURNEY TO THE CLOUDBuild your team of trusted advisors withCertified Cloud Architects (EMCCA) andData Center Architects (EMCDCA)Open curriculum based training and certification focused ontechnology concepts and principles applicable to any vendorenvironment. Ideal for companies and organizations planningto implement private cloud or provide cloud based IT services.

2. PERFECT STORM OF CHANGE AND INNOVATION THE NEW ITIT is already being built, run, consumed, and governed differently Todays CIOs, IT managers, and practitioners face a number of daunting challenges. Along with containing and managing Cloud Environment rapidly expanding data growth, key challenges also include mitigating cost pressures, improving quality of service, and Virtualized rapidly introducing new applications to meet growing user Environment demand.ClassicVirtualized infrastructure and cloud computing are expectedEnvironmentto address these challenges and transform IT from a cost center into a business catalyst. A well-architected infrastructure is critical to a sustainable cloud strategy. Are you planning a journey to the cloud for your organization? Are you defining a cloud environment for your customers and subscribers? Either way, building a team of trusted advisors and architects who can plan and design a seamless, automated, highly- A well-architected infrastructure is optimized cloud-ready virtualized infrastructure leading tocritical to a sustainable cloud strategy.defining IT-as-a-Service environment is a requirement.It is ideal to address cloud requirements when planningBuild a team of trusted advisors andextensive virtualized environment to avoid potentially cloud architects.costly rework. For that reason, forming a team of experiencedarchitects is a priority on the journey to the cloud.The following page outlines how to form and enable a well-established team of trusted advisors made up of CloudArchitects and Domain Architects.Cloud Architects bring cross-domain expertise tovirtualization and cloud designs - including IT-as-a-Serviceconsiderations - and are likely to lead the business interfacingrole within the team.Domain Architects play a crucial role on the team, providingdomain-specific expertise to complement, expand, andcomplete the cloud-ready virtualized infrastructure designs.2FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com 3. ENABLE A TEAM OF TRUSTED ADVISORS AND ARCHITECTSCloud ArchitectsCloud Architects deliver virtualization and cloud designs based on business strategies encompassing all key technical domains such as compute,storage, networking, applications, etc. EMC Proven Professional Cloud Architect (EMCCA) training and certification is designed to build required skillsets for experienced architects and consultants. The track has two levels. Virtualized Infrastructure (Specialist Level) and IT-as-a-Service (Expert Level). Virtualized InfrastructureIT professionals who demonstrate cross-domain expertise in architecting and designing virtualized data center (VDC) and cloud-readyinfrastructures maintaining the most robust and elastic compute, network, and storage environments. IT-as-a-ServiceIT professionals who demonstrate cross-domain expertise and focus on designing cloud-based IT Service solutions that drive impactful businesstransformations for the enterprise and service provider organizations.Domain ArchitectsDomain Architects provide domain-specific planning and design skills to complement, expand, and complete the designs for robust cloud-readyvirtualized infrastructure implementations. Key examples of domain-specific skills are discussed below.SystemsStorageBackup andData CenterSecurity RecoveryNetworkIT professionals whoIT professionals whoIT professionals with IT professionals whoIT professionals whodemonstrate skills anddemonstrate skills andexpertise in designing IT demonstrate skills anddemonstrate skills andexpertise in designingexpertise in designinginfrastructures with robust expertise in designingexpertise in designing ITvirtualized serverinformation storage Business Continuity/virtualized data center infrastructures with robustinfrastructures, e.g.,infrastructure basedDisaster Recovery, Backup network infrastructure, security considerations,professionals holding on a variety of storage and Recovery capabilities,e.g., professionals holding e.g., professionals holdingdesign certifications fromnetworking topologies,e.g., EMC Provendesign certifications suchsecurity certifications suchVMware and Microsoft. e.g., EMC ProvenProfessional Data Centeras from Cisco and Brocade.as from RSA.Professional Data CenterArchitects (EMCDCA)Architects (EMCDCA) specializing in Informationspecializing in Storage Availability Design.Networking Design.Successful architects of cloud computing infrastructures must possess planning and design expertise thatcan be applied in any vendor environment.FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com3 4. COMPREHENSIVE SKILLS ROADMAP FOR THE ARCHITECTLeverage open curriculum training and certification focused ontechnology concepts and principles applicable to any vendor environment. Cloud ArchitectsCross-domain Cloud Architect (EMCCA) and information infrastructure-focused DataCenter Architect (EMCDCA) training and certification tracks for organizations building infrastructures to provide cloud-based services for clients planning to implement private or hybrid cloudThese tracks have been specially developed to validateand brand planning and design skills of architects IT-as-a-Serviceand IT consultants across the IT industry,including enterprises, service providers,as well as EMC and itsbusiness partners. Cloud Environment Build and evolve planning and design skills EMCCAe for IT-as-a-Service: Establish IT-as-a-Service Architect private and hybrid cloudDeliver virtualization and cloud Integrate technology and business designs based on business strategies Prepare for emerging technologies encompassing all key technical domains. Virtualized Infrastructure Virtualized Environment Plan and design highly virtualized, cloud-ready infrastructure Cross-domain skills including compute, storage, networking,EMCCA and application resources Build/evolve planning and design skills for virtualization with cloud considerationsStorage Networking Data Center Architects Information AvailabilityBuild your planning and design skills in information storageInformation Storage Security technology domains.Storage Service Management EMCDCAClassic Environment Reinforce your skills and expertise to address data center Provide detailed designs for Informationlevel requirements Storage technical domains to Storage infrastructure planning and design including complement, expand, and completecloud and virtualization considerationsthe overall virtualization and cloud Infrastructure design.4FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com 5. Become a certified architect and lead the journey to the cloud Develop and Validate Your Planning and Design SkillsIT-as-a-Service Expert-level Training and CertificationIT-as-a-ServiceDevelop and validate your capabilities to architect cloud-based solutions anddeploy IT-as-a-Service. Improve business agility.Extensive Service-oriented topics include: IT and Business Self-Service CustomersPortal Cloud Offering Definition (IT and Business) Configuration Management Service Catalogs and Service Management Infrastructure Integration, Discovery, and Provisioning ServiceConfiguration Operation and Governance Performance, Financial, Management, SecurityCatalogRequest Mgmt. System Management Closed Loop Process ManagementOperation and Governance Discovery andAutomatedPerformance ComplianceVirtualized Infrastructure Specialist-level Training and Certification Provisioning and Financial ManagementDevelop and validate your ability to architect and design information infrastructurethat leads to virtualized data center and cloud-enabled environments.Virtualized InfrastructureExtensive coverage of topics, including: Virtualized Data Center/Cloud Introduction Virtualized Data Center Architecture and Components Mgmt. Apps Business vApps Planning and Design for Virtualized Infrastructures Managing and Protecting Virtualized Environments Cloud Services Security, Governance, and AuditvComputevStoragevConnectivity Middleware Planning and Design for Cloud Infrastructure Enablementand APIsLead the transformation from classic to virtualized data center by applying information infrastructure design concepts, principles, and bestpractices. Specialize in one or more of the domain specialties below. Storage NetworkingInformation AvailabilityInformation Storage Security Storage Service Management Establish a process-orientedEnhance your knowledge of Develop and apply information Build the knowledge and skills approach to designing, deploying, planning, designing, and managing storage security best practices required to meet and exceed and managing IT infrastructureinformation availability solutions, holistically to help meet information expectations for storage service level leveraging a variety of storage including backup and recovery,security requirements set byto the business, while reducing cost, networking technologies and business continuity, disaster businesses, including legal and complexity, and risks. Architect, virtualization concepts and recovery, and archiving. Gain a regulatory standards. Expand your administer, and manage storage principles. Gain a thorough thorough exposure to informationability to securely incorporate infrastructure as a service. exposure to Storage Networkingavailability requirement analysis,storage infrastructures into the requirement analysis, businessbusiness value justification, and overall enterprise data center. value justification, and technology technology design best practices. design considerations.FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com5 6. CLOUD ARCHITECT (EMCCA) CERTIFICATION Lead the transformation of IT from a tactical to a strategic business asset. Apply cloud services perspectives to traditional technology-oriented planning and design activities to enable technology-dependent business processes that operate more efficiently and at lower cost. EMCISA PREREQUISITE: INFORMATION STORAGE ASSOCIATE CERTIFICATION EMCISA is a key first step in your development as an EMC Proven Professional and is a valuable addition to your credentials as an IT professional. Through EMCISA certification, you will develop an understanding of a breadth of information storage technologies found in todays virtualized data center environments. E20-001Information Storage and Management ExamClick here to access detailed course description >> Recommended additional prerequisites Technical knowledge and expertise in virtualization, matching or exceeding: VMware Certified Professional (VCP) certification - for compute and virtualization(or equivalent) Cisco Certified Design Associate (CCDA) certification - for network/converged networkdesign (or equivalent) 3+ years architecting/design experience EMCCA VIRTUALIZED INFRASTRUCTURE - SPECIALIST-LEVEL CERTIFICATION Architect and design infrastructure leading to virtualized data center and cloud environment Be at the forefront of the changing IT landscape as classic IT environments evolve into virtualized and cloud environments. Architect and design virtualized data center (VDC) and cloud infrastructures maintaining the most robust compute, network, and storage environments. E20-018Virtualized Infrastructure Specialist Exam for Validate and brand your expertise in: Cloud Architects Differentiating virtualization and cloud concepts and capabilitiesincluding core VDC components and cloud elements The overall management strategy of a VDC or cloud environment Incorporating and listing the critical aspects of cloud services as elements of cloudinfrastructure planning Describing how business process and service requirements will impact VDC and cloudplanning and design Identifying key governance, audit, and compliance considerations Click here to access detailed course description >> EMCCAe IT-AS-A-SERVICE - EXPERT-LEVEL CERTIFICATION Architect and design IT-as-a-Service Cloud Architect IT-as-a-Service certification will help you transform IT into a full-service strategic organization that will drive further optimizations and benefits to the business. Validate and brand your expertise in: Exam information forthcoming Defining Cloud Offerings (IT and Business) Services Configuration Management Developing and Maintaining Service Catalogs Setting Optimal Service Management Infrastructure Integration, Discovery, and Provisioning Operation and Governance Performance, Financial, Management, Security Closed Loop Process Management6 FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com 7. DATA CENTER ARCHITECT (EMCDCA) CERTIFICATIONLead the transformation from classic to virtualized data center (including cloud infrastructure)by applying domain-specific information storage infrastructure design concepts, principles, andbest practices.EMCISA PREREQUISITE: INFORMATION STORAGE ASSOCIATE CERTIFICATIONEMCISA is a key first step in your development as an EMC Proven Professional and is a valuableaddition to your credentials as an IT professional. Through EMCISA certification, you will developan understanding of a breadth of information storage technologies found in todays virtualizeddata center environments.E20-001 Information Storage and Management ExamClick here to access detailed course description >>SPECIALIZE IN ONE OR MORE OF THESE EMC DATA CENTER ARCHITECT (EMCDCA) SPECIALTIES.EMCDCA STORAGE NETWORKING SPECIALTYArchitect and design information storage networks including virtualizationApply a process-oriented approach to designing, deploying, and managing IT infrastructureleveraging a variety of storage networking technologies and virtualization concepts andprinciples. Gain a thorough exposure to Storage Networking requirement analysis, business E20-016value justification, and technology design considerations.Storage Networking Design Specialist Exam for Data Center Architects Validate and brand your expertise in: Requirements and Business Value Analysis Fibre Channel Storage Area Network design considerations Network Attached Storage design considerations iSCSI, FCIP, and FCoE Storage Networking design considerations Design considerations in block- and file-level virtualized environments Storage Systems and Host design best practices Storage networking design for databases and e-mail applications Storage Networking project implementation planningClick here to access detailed course description >>EMCDCA INFORMATION AVAILABILITY SPECIALTYArchitect and design information availability including virtualizationBuild your career in information storage by enhancing your knowledge of planning, designing,and managing information availability solutions. Gain a thorough exposure to the technologycomponents, design considerations, and best practices on various aspects of InformationE20-017 Availability.Information Availability Design Specialist Examfor Data Center ArchitectsValidate and brand your expertise in: Information Availability and Business value analysis Introduction Backup, Recovery technologies and design considerations Backup in a virtualized environment and design considerations Local, Remote replication technologies and design considerations NAS environment replication design considerations Design considerations for replication of Virtual Machines Data Archiving Design considerationsClick here to access detailed course description >>FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com7 8. EMCDCA INFORMATION STORAGE SECURITY SPECIALTY Architect and design information security infrastructure including considerations for virtualized data center and cloud environments Build your knowledge and develop your skills to holistically apply storage security best practices to meet business requirements. Expand your ability in securely incorporating storage systemsE20-021into overall enterprise information architecture. Information Storage Security Design and Management Specialist Exam forValidate and brand your expertise in:Data Center Architects Information-Centric Security Concepts Security Capabilities of EMC Products Building a Business Strategy for Information Storage Security Choosing Secured Products Designing for Secure Information Storage Solutions Planning for Implementation of Secure Information Storage Solutions Securing Storage in Virtualized and Cloud Environments Monitoring and Management of Secure Information Storage Solutions Click here to access detailed course description >> EMCDCA STORAGE SERVICE MANAGEMENT SPECIALTY Architect and design storage service management solutions utilizing ITIL best practices Build the skills required to meet and exceed expectations for storage service level to the business, while reducing cost, complexity, and risk. This course is intended for IT professionals involved with architecting, administering, and managing storage infrastructure and teams toE20-022deliver storage services. Exercises include virtualization and cloud environments.Storage Service Management Design Specialist Exam for Data Center Architects Validate and brand your expertise in: Storage Service Design - Service Level Management, Capacity Management, Availability Management, Information Security Management, IT Service Continuity Management Storage Service Transition - Service Asset and Configuration Management, Change Management, Release and Deployment Management Storage Service Operation - Incident Management, Problem Management Click here to access detailed course description >>8 FOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com 9. EXCLUSIVE PROGRAM BENEFITS FORCERTIFIED EMC PROVEN PROFESSIONALSReinforce your credibility in the rapidly evolving field ofInformation Storage and Managementemc proven professional logos KEEP CURRENTEMC Proven Professional is the #1 certificationprogram in the information storage andEnsure that your knowledge grows as fast as the pace of technology changes.management industry.Receive no-cost knowledge updates on the latest EMC products and technologies. Register forand complete the collection of e-Learning at your convenience. Sustain the value of your EMCProven Professional Specialist- and Expert-level certification.Learn more at http://education.emc.com/KnowledgeMaintenanceGain a practitioners perspective. Learn from in-depth technical papers, written exclusively bycertified EMC Proven Professionals. Articles from our Knowledge Sharing library include topicsspanning Archive, to Business Continuity, to Backup, to Cloud, to Virtualization, and more.Learn more at http://education.emc.com/KnowledgeSharingLEAD AND ADVOCATEEstablish yourself as an industry thought-leader and mentor.Expand your professional influence. Become an advocate for the Information Storage andManagement industry by encouraging your colleagues, customers, and associates to achievecertification as an EMC Proven Professional Information Storage Associate (EMCISA).Brand your expertise and skills withEarn $200 per successful Candidate, learn more at http://education.emc.com/AdvocateEMC Proven Professional logos designatingyour level of achievement (Associate, Specialist, Publish your work, receive industry recognition, become eligible for a free pass to EMC WorldExpert). Use your logo on business cards andand cash prizes (up to $5000). Knowledge Sharing is a platform for you to share your expertise,e-mail signatures to gain instant credibility.unique deployments, best practices, or any relevant topic of your interest.Learn more at http://education.emc.com/KnowledgeSharingCONNECT AND COLLABORATEBecome part of a community of the most trusted professionals in the industry!Discuss industry challenges, share your ideas and expertise, find answers, or simply connect.Access Knowledge Sharing articles, join discussions, register for webcasts and eSeminarshosted by EMC product management and EMC Proven Professionals!Learn more at http://education.emc.com/ProvenCommunity9 10. WHY GET PROVEN? Value of EMC Proven Professional training and certification EMC, in conjunction with IDC, fielded a survey to a population of individuals who have achieved one or more EMC Proven Professional certifications. 3,200+ respondents were recorded. Survey respondents confirmed the applicability and value of their broadened skills and expertise. QUALITY ASSURANCE Maximize return on your investment in training and skills development Increased confidence in technical competence Highly relevant learning to the job/work By design, EMC Proven Professional exams are fully aligned to curriculum and validate the knowledge acquired through our multiple delivery modes. Before or after taking your training, leverage free practice tests to identify technical knowledge gaps and provide a benchmark for your skills development needs. DEVELOP IN-HOUSE EXPERTISE Comprehensive understanding of broader IT environments Ability to architect and design multi-vendor, optimized solutions Deploy advanced features and functionality of EMC products Developing a broad understanding of information storage and management concepts enables IT professionals to architect optimized solutions based on multi-vendor technologies and utilize more functionality of EMC products and technologies. INDEPENDENCE Reduce or eliminate dependency on EMC experts and support Exclusive access to expertise shared within the EMC Proven Professional certified community Through our training and certification offerings, you can decrease your reliance on EMC experts and support, optimize uptime, and achieve faster time to problem resolution. Plus, through our Proven online community, you can connect and collaborate with thousands of certified EMC Proven Professionals from EMC, partners, customers, and the industry at large.https://education.EMC.com/CertifiedCommunity KEEP CURRENT No-cost update training on new products Proactive webcasts on new product launches Access and contribute best practices, technical white papersKnowledge Maintenance, an exclusive benefit for certified Specialists and Experts,provides proactive notification and no-cost knowledge update through e-Learning titles tosustain the value of your certification.All certified Proven Professionals are invited to Engineer-to-Engineer webcasts at majorEMC product/technology launches.Knowledge Sharing is a platform for certified Proven Professionals to share expertise, uniquedeployments, best practices, or any relevant topic of interest. Written exclusively by EMC10Proven Professionals, anyone can learn from these Knowledge Sharing articles and webcasts. 11. DEMONSTRATE EXPERTISE Demonstrable validation of your skills and expertise Play a strategic role by having up-to-date broad and deep skills Create growth opportunitiesIT professionals can validate and demonstrate a high level of technical competenceby leveraging the EMC Proven Professional program. Storage/IT managers need ITprofessionals with deep, broad storage technology skills who can contribute to big picture/strategic decisions.The respondents were asked to rank the importance of reasons why they worked to achieve their most relevantEMC Proven certification. Demonstrate expertise70%Play more strategic role56%Secure better job/position47% Job requirement/assignment38%0% 20% 40%60% 80%100% IMPACT OF EMC PROVENtechnical capabilityMore confident in PROFESSIONAL 60%Increased credibility and respect from on technical capabilities Increased confidence managers and peers 58%More confident in interactions with other tech professionals managers and peers Increased credibility and respect by45% Increased credibility and respect from customers 30% Increased credibilityDemonstrate expertiseby internal and external customersand respect70%Gain credibility with less effort and time25%Establish your expertise relative to your industry peers by formally validating your skills.Play more strategic role 56% 0%20%40%60% 80% 100%Take on greater responsibilities and expand career opportunities by taking advantage Secure better job/position47%of the credibility you establish through EMC Proven Professional training and Job requirement/assignment38%certification. 0%20%40%60% 80% 100% The respondents were asked to rank the impact of achieving most relevant EMC Proven Certification More confident in technical capability 60% Increased credibility and respect from managers and peers 58% More confident in interactions with other tech professionals45% Increased credibility and respect from customers30% Gain credibility with less effort and time25%0% 20% 40%60% 80%100%CONNECT AND COLLABORATE Connect and collaborate with world-wide community of EMC Proven Professionals Share, publish, and be rewarded for your best practices by collaborating globally Collabrote on industry challenges, join exam building, influence content, discuss programs, and get early announcements. Share ideas and expertise. Find answers from EMC Proven Professional program management team, subject matter experts, EMC Education Services managers, and other EMC Proven Professionals.Become a fan:Follow us:EMC Proven Professionalhttp://education.emc.com/ProvenCommunity @EMCEducation, @EMCProvenFOR ADDITIONAL DETAILS, PLEASE VISIT http://education.emc.com/ProvenImpact11 12. GET STARTED WITH THE EMC PROVEN PROFESSIONAL STARTER KIT! Gain access to all the components you need to become certified as an EMC Information Storage Associate (EMCISA), a key first step in your development as an EMC Proven Professional. This convenient package (worth $1800) is being offered at $500 (72% discount). The package includes: Get Proven Guide Information Storage and Management Video ILT EMC Proven Professional Exam Voucher Information Storage and Management Book Discount Code Take the first step! Get the Starter Kit http://education.emc.com/StarterKit THE INFORMATION STORAGE AND MANAGEMENT BOOK FROM EMC A must have addition to any IT professionals reference library. The ISM book, written by EMC Corporation storage technology experts and published by John Wiley and Sons, Inc., takes an open approach to explaining information storage and management and how the technologies and strategies learned can be applied in all IT environments. Topics include an introduction to storage systems, storage options and protocols (including storage virtualization), business continuity and replication, security, storage infrastructure monitoring and management, and more. Additionally, information covered in this definitive storage industry resource is aligned to EMC Proven Professional certification. To purchase the book now, visit http://education.emc.com/ISMBookcontact usinternational:Engage your local EMC Education ServicesEMEA_Education@emc.com Korea_Education@emc.comConsultants to create your training plan. +44 208 758 6080 (UK)+82 22125 7750+49 6196 4728 666 (Germany) India_Education@emc.com (India)Online: http://education.emc.comAPEducation@emc.com+91 80 6737 5064E-mail: EdServices@emc.com+61 2 9922 7888 (ANZ) GCEducation@emc.comPhone:1-888-EMC-TRNG (888-362-8764) +65 6333 6200 (South Asia) +86 10 8438 6593 (Greater China)Japan_Education@emc.com+81 3 3345 5900 (Japan) 2 EMC , EMC, EMC Proven, the EMC logo, and where information lives are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. Copyright 2010, 2011 EMC Corporation. All rights reserved. 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