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SIMPLE CONCEPTAny company who is in the second place..
He must find the different strategy to compete the
NO.1 Leading Brand company In the MARKET..
IT Uses opposite strategy to make a brand position in the market.
.
EXAMPLES:“”COKE & PEPSI””“”COLGATE & CLOSE UP””“”EXCEL took over LOTUS 1-2-3”” by being
a better spreadsheet, not a different spreadsheet).
COKE IS OLD BUT
“”OLD IS GOLD””
PEOPLE PERCEPTIONS ABOUT BRANDS
PEPSI IS NEW THATS
“”SOUNDS DIFFERENT””
PERCEPTIONS ABOUT BRANDCOLGATE IS OLD & PEOPLE
LIKE IT VERY MUCH
CLOSEUP IS NEW SO NEW GENERATION
. “”WANTS SOME INNOVATIVE
PRODUCT””
CONCLUSIONWherever the leader is strong, there is an
opportunity to make different strategy for another competitor.
.
Turn the strength into the weakness. .
Don’t try to be better, be different & creative to make existence in the market……....
ANY QUESTIONS
ANY QUESTIONS
THANK YOU