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LIVE TRAINING
with CAROLINE BALINSKA
LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP
PART 1
www.onlinemarketingprincess.com
LAUNCH GUIDE
Do you have a training course you can package?
You can have this set up as • 24/7 anytime training • live training- group• one-on-one
www.onlinemarketingprincess.com
LAUNCH GUIDE
Are you not sure if you have a course?
• Can you offer training that you can offer in video or text format?
• It can be a short course, or a long term course. • The options are endless. From dog training via video to
business courses via documents to meditation via live webinars, and much more.
www.onlinemarketingprincess.com
LAUNCH GUIDE
Don’t have it written down? YOU CAN STILL LAUNCH!
• Even if you currently don’t have your course setup in hard copy, you can offer one-on-one or group live training and create videos
• Launch and create a hard copy as you go.
www.onlinemarketingprincess.com
LAUNCH GUIDE
Why run a course?
• This can be your whole business strategy
• Great to show you as the expert
• Extra income stream
www.onlinemarketingprincess.com
LAUNCH GUIDE
Today’s training is going to be full of information and I am going to move very quickly.
• I will giving an overview of what is needed.
• I will be offering a download of this training later.
• More information in the download
www.onlinemarketingprincess.com
BEFORE I GET STARTED
ABOUT ME:Web Developer & Marketing Strategist specialising in launching & automating your online business
• Creating websites that sell• Selling online• Responding to customers• Email autoresponders• Social media
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com
BEFORE I GET STARTED
What makes me different?
I look after my clients all the way through the process. I take a small number of clients each month and work one on one with my clients.
www.onlinemarketingprincess.com
BEFORE I GET STARTED
What my clients are saying…
“Thank YOU! I can’t speak highly enough about the knowledge that you share…”Natalie Warner”
www.onlinemarketingprincess.com
BEFORE I GET STARTED
What my clients are saying…
“Thank you, it's so nice having support like this to move forward! Hip Hip Hooray! So glad I chose to work with you and your team, it really has taken a load off of my mind and my to do list. Cheers to a successful, creative, collaborative new adventure.Warm wishes,Sherri”
www.onlinemarketingprincess.com
BEFORE I GET STARTED
What makes me different?
• I follow the science of sales. • I am not just a web developer I am a business strategist as
well.
www.onlinemarketingprincess.com
BEFORE I GET STARTED
I help businesses achieve their goals.
I don’t try to sell one strategy to fit everyone.
EVERY business and business owner is different and I know it!
STAND OUT & SHINE!
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
HERE WE GO…
www.onlinemarketingprincess.com
LAUNCH GUIDE
HOW TOLAUNCH YOUR ONLINE COURSE!
www.onlinemarketingprincess.com
LAUNCH GUIDE
DON’T FORGET…
Every launch is unique and different The launch phases and steps I will be describing is a comprehensive, "launch framework." However, all courses are slightly different. Not all of the launch steps must necessarily be executed to be successful, it will depend on what you want to achieve and the course you are launching.
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?• What do people want?
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?• What do people want?• How long should the course go for?
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?• What format should you offer it in? (video, webinar, docs)-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?• What format should you offer it in? (video, webinar, docs)• Who can help you? Who will promote you? Think external
marketing/Advertising Channels, interviews- podcasts, websites, youtube channels, JV’s
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course• Subjects covered
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course• Subjects covered• Price
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course• Subjects covered• Price • Set your launch date
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course• Subjects covered• Price • Set your launch date • Decide on time frames if you are running an early bird offer
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?
• Name the course• Time frame of course• Subjects covered• Price • Set your launch date • Decide on time frames if you are running an early bird offer• What is your refund policy?-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach• Twitter- who can you approach
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach• Twitter- who can you approach• PR
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s• Affiliates-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 4:
SET YOU GOALS
• What are you wanting to achieve? • 20,000 free members• $45,000 ?
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
Don’t get over whelmed!
I am offering 1 on 1 support to help you get your course launched
There is no other training like this!Not group coaching, not general videos.
Firstly I will assess your needs in a strategy session.Then I create training videos based on YOUR needs. AND then we speak personally each week. AND MUCH MUCH MORE!I call my personalised coaching Stand Out and Shine!
www.onlinemarketingprincess.com
LAUNCH GUIDE
SUPER SPECIAL OFFER EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2
YOU CAN SAVE $3000 ON THE ULTIMATE PACKAGE
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 5:
CREATE PROMOTIONAL CONTENT
• Images
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 5:
CREATE PROMOTIONAL CONTENT
• Images• Banners
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 5:
CREATE PROMOTIONAL CONTENT
• Images• Banners• Any webinars or videos you may want to use to get people
to sign up
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 5:
CREATE PROMOTIONAL CONTENT
• Images• Banners• Any webinars or videos you may want to use to get people
to sign up• Other design elements
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
www.onlinemarketingprincess.com
LAUNCH GUIDE
Come back for webinar 2…
In the next webinar I will be covering:EmailsAdvertisingSocial MediaSales PagesPayments SystemsAND MUCH MORE!!
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com
LIVE TRAINING
with CAROLINE BALINSKA
LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP
PART 2
www.onlinemarketingprincess.com
LAUNCH GUIDE
Refresh Your Memory of Part 1
ResearchCourse outlinePromotersGoalsRefund policy
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through• Where will they end?
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer• Cross-sell offer
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer• Cross-sell offer• Do you offer a “down sell” -
www.onlinemarketingprincess.com
LAUNCH GUIDE
OK! SO WE ARE ABOUT ½ WAY!It seams like a lot! But broken down it can be done!
If you are thinking you would like 1 on 1 support to help you get your course launched, I can help.
Not group coaching, not general videos.
Firstly I will assess your needs in a strategy session.Then I create training videos based on YOUR needs. AND then we speak personally each week. You also get unlimited email access to me over the 6 weeks!!!
AND MUCH MUCH MORE!
www.onlinemarketingprincess.com
LAUNCH GUIDE
SUPER SPECIAL OFFERSTAND OUT & SHINE!! EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2
YOU CAN SAVE $3000 ON THE ULTIMATE PACKAGE
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S• Videos
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S• Videos• Webinar content
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S• Videos• Webinar content• Podcast content
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S• Videos• Webinar content• Podcast content• Questionnaires
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S• Videos• Webinar content• Podcast content• Questionnaires• Other content
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 8:
WORKOUT YOUR PAYMENT SYSTEM
Which system will you use?• Paypal• Merchant Facility• Other
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 8:
WORKOUT YOUR PAYMENT SYSTEM
If you are using PayPal make sure you contact them before the launch!
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images• Testimonials
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images• Testimonials• Buy buttons
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images• Testimonials• Buy buttons• Refund Policy
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images• Testimonials• Buy buttons• Refund Policy• Privacy & Terms
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content• Images• Testimonials• Buy buttons• Refund Policy• Privacy & Terms • Disclaimer Page
-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list• Facebook page
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list• Facebook page• Facebook Advertising
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising• Remarketing campaigns
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?Your Marketing/Advertising Channels
• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising• Remarketing campaigns• Other advertising -
www.onlinemarketingprincess.com
LAUNCH GUIDE
www.onlinemarketingprincess.com
LAUNCH GUIDE
Watch Part 3…
In the next to videos I will be covering:AdvertisingSocial MediaPromotion ideasAND MUCH MORE!!
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com
LIVE TRAINING
with CAROLINE BALINSKA
LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP
PART 3
www.onlinemarketingprincess.com
LAUNCH GUIDE
RECAP:
ResearchCourse OutlineSet a Launch DateSet Your GoalsRefund PolicyEmail SystemsContent CreationPayment SystemSales PageMarketing
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach• Twitter- who can you approach
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach• Twitter- who can you approach• PR
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels
• Bloggers- • Twitter-• PR• Interviews- podcasts, websites, youtube channels• JV’s• Affiliates-
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT?
• 20 day…• Free….• Buy 2 get 1 free
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup• Pay for 6 months get 1 month free
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup• Pay for 6 months get 1 month free• Buy modules 1-6 and get the rest free -
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
• Facebook• Twitter
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
• Facebook• Twitter• Linked in
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
• Facebook• Twitter• Linked in• Blog comments
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
• Facebook• Twitter• Linked in• Blog comments• Other comments
-www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns• Facebook
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns• Facebook• Google
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns• Facebook• Google• Remarketing
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns• Facebook• Google• Remarketing• Other ads
-www.onlinemarketingprincess.com
LAUNCH GUIDE
Next I am going to show you the last stage and the 2 mindmaps.
BONUS!To receive a copy of the mindmap and the countdown calendar, checklist. And other training along the way.Click the button at the end of this training to download your copy of the awesome bonuses.
www.onlinemarketingprincess.com
LAUNCH GUIDE
SUPER SPECIAL OFFERSTAND OUT & SHINE!! EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2
YOU CAN SAVE $3000 ON THE ULTIMATE PACKAGE
Get 6 weeks of 1 on 1 personalised coaching. Get 6 weeks of unlimited email access to me to guide you during your launch. And MUCH MORE!
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15: TEST
• Buttons
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15: TEST
• Buttons• Links
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system• Links in ads
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system• Links in ads• Downloads
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system• Links in ads• Downloads• Videos
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system• Links in ads• Downloads• Videos• All content
www.onlinemarketingprincess.com
LAUNCH GUIDE
STAGE 15:
TEST
• Buttons• Links• Email system• Links in ads• Downloads• Videos• All content• Walk through and purchase your product
-
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com
LAUNCH GUIDE
NOW YOU ARE READY TO LAUNCH!!!!!!!!
www.onlinemarketingprincess.com
LAUNCH GUIDE
Want to learn more?
There is still so much to know… If you want more tailored information for your business, having a mentor along the way is extremely helpful and worth the investment
www.net.onlinemarketingprincess.com
www.onlinemarketingprincess.com