Andy Lark

Vice President, Global MarketingDELL

THE LAPTOP LEADER

• Shipped More Commercial

Laptops Since 1995

Than Any Competitor

• # 1 Laptops in the US

• Leading Provider of

Commercial Laptops WW

6 out of 7 Past Years

• #1 Commercial

Laptops in the UK

4

INTERNET ERA

[ TRANSMIT ]

CONNECTED ERA

[ PARTICIPATE ]

INFORMATION ERA

[ TRIANGULATE ]

Culture

Technology

Business

Culture

Technology

Business

EVERY SECOND…

8 PCs SOLD

694,444

E-MAILS

SENT

2 NEW

BLOGS

CREATED

2,970

GOOGLE

SEARCHES

6 NEW

DOMAINS

REGISTERED

5 USERS LOG

ON FOR THE

FIRST TIME

115,740

INSTANT

MESSAGES

SENT

10 MINUTES

OF VIDEO

LOADED TO

YOUTUBE

Culture

Technology

Business

A BILLION LAPTOPS IN THE NEXT FIVE YEARS

5 MILLION MORE SERVERS IN USA ALONE

(2005-2010)

6X MORE STORAGE NEEDED

(2006-2010)

76% MORE DATACENTER ENERGY CONSUMED

(2005-2010)

THE DRIVE FOR MOBILITY

1994

4 Hour Barrier

Broken

2008

19 Hour Barrier

Broken

Coast

To

Coast

Continent

To

Continent

Culture

Technology

Business

ON THE GRID ANYWHERE

COMMS COMPLEXITY UNIFIED COMMS

WAITING TO CONNECT ALWAYS ON

A DEVICE AN EXPRESSION

COUNTING MINUTES ALL DAY CONFIDENCE

OFFICE WORKERS DIGITAL NOMADS

DESIGN OR DURABILITY DESIGN + DURABILITY

POWERING THE CONNECTED ERA

I FIND MYSELF MANY, MANY

TIMES IN DARK OR POORLY-LIT

ENVIRONMENTS HAVING TO

GUESS THE VARIOUS KEYS. IT

WOULD BE FANTASTIC TO HAVE A

BACKLIT KEYBOARD.

““

I DON’T WANT TO

THINK ABOUT

BATTERY LIFE.“

“

I WANT BETTER

MANAGEABILITY FOR

OUR MOBILE

INVESTMENTS.

I WANT MUCH

EASIER LIFECYCLE

ADMINISTRATION.

I WANT PLATFORM

COMMONALITY TO

KEEP MY COSTS

DOWN.

SIMPLIFY IT

“

“

“

“

“

“