Kpmg Running For Shelter

Group B

Topic of discussion

• To linkage / apply “Guide to Managerial Communication (7th Edit.) by Mary Munter,”.

• To discuss a set of likelihood answer of Case question of “KPMG: Running for Shelter”

offer customer segment

revenue stream

distribution channel

Communicator Audience

Response

messages

Channel Choice

Cultural context

Imagine business works flow and communication .strat

offer

Communicator

…..what is the different ??

Who are you ? What is different ? Why is it matter ?

Who are you ?

What is your objective point ?

What is your desire response ?

What communication style do you choose ?

Communication style

Instructing and Explaining the current situation

Persuading audience to do something

Gave and take from Audience

Collaborating with Audience overcome content

Audience Involvement High

Level controlhigh

Level controlhigh

Type of credibility

Factor and Techniques for credibilityFactor Based On By

Case Analysis

KPMG: Running for shelter

Industrial Profile

1990

Big 6 Big 4

KPMGPrice Water E&Y D&TCooperArthur Andersen

KPMGPrice Water CooperE&Y D&T

99% Of Public Co

Sales 78% Of

Total Public

Big4 Show “Long Tail Performance “ within category of Accounting and Business Consulting which handling strongly significant market value and volume

KPMG Profile and Tax Shelter contribution

30%

8%

•Dedicated Department to handle Tax Management Service.•Impressive profit which competitor gleaning from selling tax shelter.

Tax Shelter ?

• An opportunity for incurring expenses so that tax payer can be used to reduce tax liability.

• It allow with requirement by IRS, the taxable entity must prove to the IRS.

• Market Tax Shelter based on Assessment of the risk that the IRS challenge the transaction.

IRS : Internal Revenue Services, Partner of US Justice Department.

How is KPMG’s BLIPS work?

• Bond Linked Issue Premium Structure as the most profitable Tax Shelter service at KPMG.

• KPMG provide schemes which Tax Payer as an individual owner will receiving letter issued by KPMG and the law firm stated losses for tax.

Source of Problem

• There is business dispute between KPMG and the IRS. It will identify the “legal issue in dispute” as well as the legal process that was used to resolve the issue, and “how that process fits into the communication strategy”.

IRS : Internal Revenue Services, Partner of US Justice Department.

Business & Communication Challenge

• How to position KPMG after post settlement for facing business risk ?

• What message to current partners ?• What kind of relations KPMG to IRS ?• What should KPMG do to regain its client trust ?• What type relationship should KPMG strive to create

with independent monitor Richard Breeden ?


• How to position KPMG after post settlement for facing business risk ?

Business & Communication Challenge • What message to current partners ?


• What kind of relations KPMG to IRS ?

Re-build Trustworthy


• What should KPMG do to regain its client trust ?

KPMG retain the client trust thru cultural, communication and audience strategy :

British Case KPMG

Point All British people are cold Distrust KPMG

Way we say The British tend to use formal greetings

KPMG agreed to re-shape Tax Management service model with IRS to find proper path model.

What should KPMG do to regain its client trust ?

In the same time and soon as possible


• What type relationship should KPMG strive to create with independent monitor Richard Breeden ?