Knowledge management

paradoxes and social media

utilization in B2B networks –

review and research agenda

proposal

WSKS 2013

Dr Heli Aramo-Immonen,

Elina Pettersson & Jari Jussila

Tampere University of Technology

KNOWLEDGE MANAGEMENT

PARADOXES AND SOCIAL

MEDIA UTILIZATION IN B2B

NETWORKS – REVIEW AND

RESEARCH AGENDA

PROPOSAL

Elina Pettersson, Heli Aramo-Immonen* , Jari J. Jussila

Tampere University of Technology, Pori Unit, Industrial Management

and Engineering and Tampere Information Management and Logistics

Paper ID62

Heli Aramo-Immonen

The purpose of this paper

• This literature review was conducted in order

to find out what we as researchers should re-

think and re-search in KM regarding B2B

relationships.

• We introduce some research proposals for

the WSKS

Heli Aramo-Immonen

Theoretical discussion

• Knowledge management in networks

• Network paradoxes

• Social Media

• Characteristics of the Business-to-Business

Sector

Heli Aramo-Immonen

Literature Review and

Results

• 5 databases were consulted:

1. ABI Inform,

2. ACM Digital Library,

3. Emerald,

4. EBSCOhost

5. ScienceDirect.

Heli Aramo-Immonen

On social media and

business-to-business, last 5

years, 241 articles was

found

Heli Aramo-Immonen

Database 2008 2009 2010 2011 2012 last 5 years

ABI Inform 9 10 16 33 40 108

ACM Digital Library 1 2 1 5 1 10

Emerald 0 1 7 9 22 39

EBSCOhost 2 4 3 5 7 21

ScienceDirect 0 7 8 19 29 63

jari.j.jussila@tut.fi

On paradoxes in knowledge

sharing, last 5 years, 423

articles was found

Heli Aramo-Immonen

Database 2008 2009 2010 2011 2012 last 5 years

ABI Inform 28 30 41 44 16 159

ACM Digital Library 3 2 3 3 1 12

Emerald 13 20 21 19 14 87

EBSCOhost 2 1 1 2 0 6

ScienceDirect 19 25 37 44 34 159

elina.pettersson@tut.fi

In the extended paper

• Articles were skimmed by their relevance and

implications in the business-to-business

context

• After evaluating articles from the search

results, there were 43 unique articles in total

that matched our criteria on social media and

B2B,

• and 53 unique articles that matched

paradoxes and knowledge sharing criteria.

• A categorization of articles based on the

content was then performed. Heli Aramo-Immonen

Marketing Branding Innovation Value co-

creation

Business

benefits or

impacts

Business

models

Information

security

Kho 2008 [46] Bresciani &

Eppler 2010

[68]

Nordlund et

al. 2011 [45]

Gummeson

& Mele 2010

[77]

Edosomwan

2011 [81]

Cagnina &

Poian 2009

[84]

Boritz & No

2011 [86]

Musico 2009

[47]

Rindell &

Strandvik 2010

[69]

Tickle et al.

2011 [74]

Kowalkowsk

i 2010 [78]

Barnes 2012

[82]

Berman

2012 [85]

Marshall 2009

[48]

Zinnbauer &

Honer 2011

[70]

Awa et al.

2012 [75]

Edvardsson

et al. 2011

[79]

Schienderjans

2012 [83]

Bulearca &

Bulearca 2010

[49]

Michaelidou et

al. 2011 [71]

Vuori 2012

[76]

Edvardsson

et al. 2012

[80]

Kumar 2010

[50]

Leek &

Christodoulides

2011 [72]

Avlonitis 2010

[51]

Vallaster &

Wallpach 2012

[73]

Jalkala 2010

Hasan 2011 [53]

Davidson 2011

Chantiri 2011

Lyons 2011 [56]

Woodcock 2011

Parent et al.

2011 [58]

Mishra & Misra

2012 [59]

Gummesson &

Grönroos 2012

Schultz et al.

2012 [61]

Schultz et al.

2012 [62]

Sood & Pattison

2012 [63]

Brennan & Croft

2012 [64]

Järvinen et al.

2012 [65]

Agnihotri et al.

2012 [66]

Rodriguez et al.

2012 [67]

Heli Aramo-Immonen

Classifications of articles about

social media and

business-to-business in

the last five years.

Networking and

relationship

building, trust,

opportunism

Network

cooperation

towards

innovation

Cultural

features

(guanxi) in

relationships

Supply chain

management

& knowledge

diffusion

Value co-

creation &

knowledge

harvesting

Marketing

and

information

privacy

Tretyak & Popov

2009 [87]

Elmquist et al.

2009 [106]

Wang & Song

2011 [114]

Hernández-

Espallardo et

al. 2010 [119]

Ng &

Nurudupati

2009 [123]

Wong et al.

2008 [127]

Purchase et al.

2010 [88]

Teimoury et

al. 2011 [107]

Berger &

Herstein 2012

[115]

Tai & Ho

2010 [120]

Eichentopf

et al. 2011

[124]

Hill 2010

[128]

Jean & Sinkovics

2010 [89]

Teimoury et

al. 2010 [108]

Gao et al. 2012

[116]

Wei & Wang

2010 [121]

Mele 2010

[125]

Mysen et al. 2011

[90]

Bakhshi &

McVittie

2009 [109]

Nie et al. 2011

[117]

Madlberger

2009 [122]

Hadaya &

Cassivi 2011

[126]

Rašković et al.

2012 [91]

van der Valk

et al. 2011

[110]

Gao et al. 2010

[118]

Jean et al.

2010 [89]

Lee et al. 2010

[92]

Wagner 2010

[111]

Fearon et al. 2010

[93]

Roy &

Sivakumar

2010 [112]

Wuyts et al. 2009

[94]

Ma et al.

2012 [113]

Smith & Lohrke

2008 [95]

Toon et al. 2012

[96]

Tidström &

Hagberg-

Andersson 2012

[97]

Mouzas et al.

2008 [98]

Liu et al. 2010 [99]

Lampel & Bhalla

2011 [100]

Huemer et al. 2009

[101]

Fang et al. 2011

[102]

Duan et al. 2010

[103]

Cao & Zhang 2011

[104]

Williams 2008

[105]

Heli Aramo-Immonen

Categorization of knowledge sharing and

paradox in B2B studies (of selected

articles).

Research proposals regarding social media in

business-to-business innovation

1. the adoption of online communities in open

innovation,

2. the roles of the customer in business-to-

business innovation,

3. different customer interaction forms in

innovation, and

4. the impact of crowd-sourced knowledge on

a company’s innovation process.

Heli Aramo-Immonen

knowledge management research areas

concerning the utilization of social media in

B2B networks are proposed

1. willingness and motivation to use knowledge

sharing in open innovation (what do people

get out of it?)

2. the roles of personal and group agendas in

knowledge sharing (culture, personal

networks)

3. the effects of incorrect or impartial information

gained from the customer or via crowd

sourcing (information asymmetry), and

4. managing joint sense making.Heli Aramo-Immonen

Hundreds of other ideas

too…

http://www.24point0.com/product-reviews-and-

applications/crowdsourcing-graphics-for-ppt/

Technofobia and technostress

Heli Aramo-Immonen

Our Research

Aramo-Immonen, H. (2012) Knowledge management through learning model in industrial projects, Int. J. Knowledge

and Learning, Vol. 8, Nos. 3/4, pp. 298–312.

Aramo-Immonen, H., Jaakkola, H. and Linna P. (2011) Trust building in Global Software Engineering – Cultural

perspective. Journal of Global Information Technology Management, Vol 14, No 4.

Aramo-Immonen, H., Koskinen, K. U. and Porkka, P. L. (2011) The significance of formal training in project-based

companies. International Journal of Managing Projects in Business, Vol. 4, No. 2, 257-273.

Aramo-Immonen, H., Jaakkola, H. and Keto, H. (2011) Software Development in a Multicultural Context: Project

Productivity Perspective. International Journal of Information Technology Project Management. 2(1): 19-36.

Aramo-Immonen, H., Bikfalvi, A., Mancebo, N. and Vanharanta, H. (2011) Project managers’ competence identification.

International Journal of Human Capital and Information Technology Professionals. 2(1): 33-47.

Aramo-Immonen, H. and Porkka, P.L. (2009) Shared Knowledge in Project-based Companies’ Value Chain.

International Journal of Knowledge Management Studies, Vol 3, No 3-4, pp. 364-378.

Aramo-Immonen, H. (2012) Artefacts Produced via Design Methods as Boundary Objects and Mediating Processes

among Non-Designer Engineers in Idea Generation. Joint conference of 7th International Forum on Knowledge Assets

Dynamics and 5th Knowledge Cities World Summit, Matera, Italy, 13-15 June 2012.

Aramo-Immonen, H. and Jussila, J. J. (2012) Storytelling as a Factor in Increasing Intellectual Capital of Project-Based

Companies. The 4th European Conference on Intellectual Capital, Helsinki.

Ammirato, S., Aramo-Immonen, H., Sofo, F. and Toikka, T. (2011) Thinking about Geography: the Effect of Socio-

Economic and Cultural Differences on Styles of Thinking. Proceedings of 6th IFKAD 2011 International Forum on

Knowledge Asset Dynamics, 15-17 June 2011, Tampere, Finland

Aramo-Immonen, H. (2010) Illusion of trust – Supply network paradox? In Conference Proceedings of 19th Annual

IPSERA Conference 16th-18th May 2010, Lappeenranta, Finland.

Heli Aramo-Immonen

Our Research

Jussila, J. J., Huhtamäki, J., Kärkkäinen, H., Kaisa, S. (2013) “Information visualization of Twitter data for co-organizing

conferences”, Proceedings of the 17th International Academic MindTrek Conference 2013 Tampere Finland. (submitted)

Jussila, J. J., Kärkkäinen, H., Aramo-Immonen, H. (2013) “Social media utilization in business-to-business relationships

of technology industry firms”, Computers in Human Behavior, Vol. XXXX, No. XXXX. (submitted)

Petterson, E., Aramo-Immonen, H., Jussila, J. J. (2013) “Knowledge Management Paradoxes and Social Media

Utilization in B2B Networks – Review and Research Agenda Proposal”. In Proceedings of the 6th World Summit on the

Knowledge Society, Aveiro, Portugal, 19-21 June 2013.

Jussila, J. J., Kärkkäinen, H., Multasuo, J. (2013) ”Social media roles in crowdsourcing innovation tasks in B2B-

relationships”. In Proceedings of the The XXIV ISPIM Conference – Innovating in Global Markets: Challenges for

Sustainable Growth in Helsinki, Finland on 16-19 June 2013.

Jussila, J. J., Kärkkäinen, H., Leino, M. (2013) “Innovation-related benefits of social media in Business-to-Business

customer relationships”, Int. J. Advanced Media and Communication, 5(1), 4-18.

Kärkkäinen, H., Jussila, J., Väisänen, J (2013) “Social Media Use and Potential in Business-to-Business Companies’

Innovation”, International Journal of Ambient Computing and Intelligence, 5 (1), 53-71.

Jussila, J. J., Kärkkäinen, H., & Leino, M. (2012) “Social media’s opportunities in business-to-business customer

interaction in innovation process”, Int. J. Technology Marketing, 7(2), 191–208.

Jussila, J. J., Kärkkäinen, H., & Leino, M. (2012) “Learning from and with Customers with Social Media: A Model for

Social Customer Learning”, International Journal of Management, Knowledge and Learning, 1(1), 5-25.

Kärkkäinen, H., Jussila, J., Multasuo, J. (2012) ”Can crowdsourcing really be used in B2B innovation?”. In Proceeding

of the 16th International Academic MindTrek Conference (MindTrek '12). ACM, New York, NY, USA, 134-141.

DOI=10.1145/2393132.2393159 http://doi.acm.org/10.1145/2393132.2393159

Kärkkäinen, H., Jussila, J., Janhonen, J. (2011) ”Managing customer information and knowledge with social media in

business-to-business companies”. In Proceedings of the 11th International Conference on Knowledge Management and

Knowledge Technologies (i-KNOW '11), Stefanie Lindstaedt and Michael Granitzer (Eds.). ACM, New York, NY, USA, ,

Article 17 , 8 pages. DOI=10.1145/2024288.2024309 http://doi.acm.org/10.1145/2024288.2024309

Jussila, J., Kärkkäinen, H., Lyytikkä, J. (2011) “Towards Maturity Modeling Approach for Social Media Adoption in

Innovation. In Proceedings of the 4th ISPIM Innovation Symposium, Wellington, New Zealand – 29 November – 2

December 2011 ISBN 978-952-265-167-9.Heli Aramo-Immonen

Heli Aramo-Immonen

THANK YOU !

heli.aramo-immonen@tut.fi

Heli Aramo-Immonen