Knowledge Management - Global MAKE Conference 2009

The KNOW Network Brasilwww.tkn.org.br – [email protected]

Inserting Brazil in the worldwide excellence in Knowledge

Management and Innovation route


The TKN (The KNOW Network) is an organization in London – UnitedKingdom, founded in 1996 by a prominent researcher in the Knowledge Management area.

The main target is to promote growth of an organization’s intellectual capital as strategy:

The KNOW Network

• To build an international specialists network in Knowledge Management;

• To accelerate the organizational performance through knowledge sharing, generating innovations;

•To present MAKE Award - Most Admired Knowledge Enterprise (awardedsince 1997 in Europe, United States and Asia).


Japão

Deming

Award

EUA

Malcolm BaldrigeAward

PNQ

Brasil

The KNOW Network in the World

China

European QualityAward


More than 60 Quality Awards in 100 countries:

USA, India, Japan, England, Germany, Holland etc.

MAKE Awards Brazil objectives :

• To share lessons learned in experiences, cases, projects and all Knowledge Management initiatives with procedural changes and presentations;

• To induce benchmarking between similar organizations, contributing to dissemination of the best practices in Knowledge Management in the market andin the academic area;

• To award organizations with important contributions and initiatives in the art ofKnowledge Management in Brazil.

More than 20 countries promoting one Knowledge

Management Award. (MAKE).


Who makes part of this international network?


The KNOW Network in Brasil

Brazilian Chapter of The KNOW Network;

Certifying Agency (people and organizations) .

Mission: “To stimulate the global interaction, the Knowledge Management creationand diffusion to the Brazilian society, aiming to fortify the intellectual capital, between MAKE methodology.”

Objectively to grow the ranking of Brazilian company’s presence in the Most Admired in Knowledge Management. The KNOW Network arrives in Brazil, existing as a Certifying Agencyin the eight MAKE criteria of excellence in Knowledge Management. This action will permitBrazil to participate in the largest international community of best practices in the excellenceof Knowledge Management and innovation.


1. GENERAL PROFILE

400 persons in three days of conference:

65% Registrants and Sponsors

26% Visitors

07% Speakers02% Press

2. SPEAKERS PROFILE

28% Presidents and CEO´s

46% Directors and Superintendents

10% Managers

16% Others (Consultants, Jornalists, Technicians)

3. REGISTRANT PROFILE

14% Presidents and Vice-Presidents18% Directors / Superintendents

45% Managers

10% Analists

05% Consulters

05% Engeneers / Technicians01% Assistants

01% Students

4. REGISTRANT PROFILE BY STATE

72% São Paulo

28% Other States / Countries


1. CONFERENCE BROADCASTING

- Announcements in Valor Econômico Journal

- Announcements in the Amanhã Magazine

- Announcements in the Consumidor Moderno

Magazine

- More than 350,000 newsletters sent (HSM, FEBAB,

Padrão Editors, Valor Econômico, HSM, Cenadem,

Estado Agency etc.)

- Electronic banners in many websites resulting in

200,000 press with more than 1,100 click through

- Press Assorship

2. PRESS COVERING

- Gazeta Mercantil

- Valor Econômico

- Amanhã Magazine

- Content Management Magazine

3. SATISFATION SURVEY (1 to 10)85% of registrants wants to participate of the GMC in 2009.

- Quality of the cases - 8, 31

- Speakers´s Quality - 8,28

- General Satisfaction - 8, 41


“The conference fulfilled the mission of “to begin” to insert Brazil in the knowledge management route as a tool of performance improvement of business.”Aracy Campos – Consultant

“The GMC 2007 was an excellent opportunity to know diverse knowledge management actions in manyorganizations, as much in Brazil as everywhere else.”Claudio Amorim Guimarães - O N S

“(...)it is necessary for more advertising and announcements about this conference, because manyprofessionals haven’t heard about the GMC. “Valquiria Rossi – UMESP



May, 26, 27 & 28São Paulo - Brasil

• Second edition of the largest international conference regarding Knowledge Management andinnovations best practice. .

• Projected 500 in attendance and more than 30 speakers:

• 2009 Subject: “THE EXCELLENCE OF KNOWLEDGE MANAGEMENT AND INNOVATION: THE NEW BORDERS”, regarding the eight MAKE excellence criteria and similar successful cases ofthe 20 MAKE Awards finalists in 2008.

• EXPOGMC 2009, bringing the most up date in Knowledge Management and innovationpractices, with the presence of supporting and sponsorship organizations displaying the resultof projects in this area.

• After the conference, the necessity of a TKNBrazil magazine, to be sent to theparticipants with the summary of GMC 2007 and 2009, along with interviews with all thespeakers.


Objective in GMC 2009

• To discuss the MAKE methodological function in the Knowledge Management and innovationprocess within worldwide organizations;

•To integrate the worldwide best practice chain, through public or private organizations, universities, research institutes, government etc.

•Join efforts to implement Knowledge Management and innovation actions in the promotion ofBrazilian organizations:

•To spread the Knowledge Management MAKE methodology

•To spread international Knowledge Management and innovation initiatives

•To congregate in the same place with many different Knowledge Management and innovationvisions and opinions, and to continue the discussion through TKNBrazil website

•To launch the edition of MAKE Awards Brazil 2010


Programming - OPENING

May, 26 - OPENING

MAIN AUDITORIUM

8:00 - 8:30 ACCREDITATION

8:30 - 9:30OFICIAL OPENING – GMC 2009

9:30-12:00 INTERNACIONAL CONFERENCERedesigning the Knowledge Spiral – What change with the new concepts - Mr. Hirotaka Takeuchi

12:00- 13:00 INTERNACIONAL CONFERENCEWhat the worldwide tendences in Knowledge Management and Innovation? Whatthe brailian contribution? – Mr. Rory C. Chase – The KNOW Network

13:00 - 14:00LUNCH


Programming May, 26

MAY, 26 - TUESDAY

In Tuesday in the afternoon, the conference will be shared in two sectionsWhere one will be about Knowledge Management in a Public Sector

14:00- 15:50

ROUND TABLEThe Knowledge as household value in theorganizations: A BRAZILIAN VISION

KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR

Poup porri of international cases with the best practices in Knowledge Management in a public area

Dr. DAVID BENNET – CONSULTINGDr. NEO KIM HAI – MINISTER OF SINGPURE

15:50- 16:10 COFFEE-BREAK

16:10- 17:30 MAKE AWARD WINNER - 2007 (to confirm)The secret to be considerated a organization with world wide excellence in the Knowledge management bestpractices.Mr. VED PRAKASH – WIPRO INDIA

KNOWLEDGE MANAGEMENT IN A PUBLIC SECTOR II

Poup porri of international cases with the best practices in Knowledge Management in a public areaDr. JEANNE HOLM - NASADr. ALEX BENNET - MODERATOR

17:30- 18:00 INTERNATIONAL SPEECHThe chalenges of a Knowledge SocietyMR. IKUJIRO NONAKA – CONFERENCE VIDEO LINK (to confirm)

18:00- 18:10 CLOSURE

20:00- 22:30 MAKE AWARDNESS CERIMONY

MAIN AUDITORIUM PARALLEL AUDITORIUM


In Wednesday, the conference will show the 14 brazilians best cases, thatwas selected in our call for cases, will be opened until Feruary 15.Until the moment we have received 50 cases.


8:00 - 9:00 NATIONAL CASE NATIONAL CASE

9:00- 10:00 NATIONAL CASE NATIONAL CASE

10:00- 10:30 COFFEE-BREAK


11:30 – 12:30 NATIONAL CASE NATIONAL CASE

12:30- 14:00 LUNCH



16:00 – 17:00NATIONAL CASE NATIONAL CASE

17:00- 18:00 CLOSURE

DIA 27/09 - QUARTA -FEIRA

Programming – May, 27


Programming – May, 28

In Thursday, the conference will have just international speakers thatReceived MAKE Award in 2008 as Knowledge Management excellence.


08:00 - 09:00 APPLE (USA) Mr. Raj Datta - MIND TREE (INDIA)

09:00 - 10:30 Ms. Isabel Ramos (PORTUGAL)Innovation and Competitivity in theeuropean small business

Ms. Susan Rosembaum - SCHUMBLEGER (USA)

Schlumberger Fosters Culture of Knowledge Sharing

COFFEE IN THE ROOM

10:30 - 11:00 WIKIPEDIA (USA) NOKIA (FINLAND)

11:00 - 12:00 GOOGLE (USA) BBC (ENGLAND)

12:00 – 14:00 ALMOCO

14:00 - 15:00 INFOSYS (INDIA)

Mr. Jeff Pratt e Mr.Dalton Uehara - ERNST & YOUNG (USA)

USING KNOWLEDGE TO WIN – A universe of 135.000 people, distributed in 140 countries, united by the values

and by the commitment with the quality, make Ernst &

Young a reference in Knowledge Management

15:00 - 16:00 TATA (INDIA) SIEMENS (GERMANY)

16:00 - 17:00 Mr. Rory Chase

17:00 – 18:00 CLOSURE

MAY, 28 - THURSDAY


Global MAKE Conference 2009

Business

Knowledge Management - Global MAKE Conference 2009