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From Content to Context and from Collection to Connection The Changing Role of the IP How Gen Millennium Shares Knowledge Innovation in KM: What’s Next KMWorld & Intranets 2008 [email protected] howtosavetheworld.ca slideshare.net/davepollard

Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

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Slides from my 2008 KMWorld & Intranets presentation From Content to Context and from Collection to Connection

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Page 1: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

From Content to Context and from Collection to Connection

The Changing Role of the IPHow Gen Millennium Shares Knowledge

Innovation in KM: What’s Next

KMWorld & Intranets 2008

[email protected]

slideshare.net/davepollard

Page 2: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

What KM 1.0 Was Supposed to Solve (1994-2003)

“Let’s centralize this to reduce wasted conversations”

“Let’s put all the important stuff insidethe firewall on Intranets & groupware”

“Let’s put all the marketing stuff on our website”

(A PRIVATE SECTOR PERSPECTIVE)

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The KM 1.0 Model (1994-2003)

acquire

store

disseminateaddvalue

Know-whatCollectionContentJust in case

IPs are good at this…but users mostly didn’t care

Davenport found:• workers still spend half of every day processing work-related information: e-mail (2h), phone (1h), f2f and looking for information (1h)• intranets = multiple, un-integrated tools, not effectively used• most workers have poor search, poorer research skills• work effectiveness tends to be proportional to time invested in, and size of, networks

Executives said: • outsource it• disintermediate it• got mine• doesn’t address what’s keeping me awake at night

Front Line said: • that’s not my knowledge process• can’t find anything• all I need is a rough answer now• yeah, but what does it mean

(A PRIVATE SECTOR PERSPECTIVE)

Page 4: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

The Rise & Fall of KM 1.0

Chasing the Hottest IT: Effects of Information Technology Fashion on OrganizationsPing Wang

Page 5: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

Trying Again: KM 2.0 (2004-)

everything (unless illegal/top secret) accessible to all (no Intranet)

public websites (boundaries established by firewall)

public presence

stories (detailed, context-rich); visualization-rich analyses

"best practices' (stripped down)content format paradigm

communities of passion - self-managed and ad hoc, conversation-focused 

communities of practice - centrally established and managed, content-focused

communities

RSS-publishable and subscribable personal web pages, blogs and small-group-created wikis; main information flows are p2p

large complicated centrally-managed intranets to publish and browse content; main information flows are up-down

content publishing, browsing and information flow

personal content management tools - everyone manages their own content, just-in-time, harvestable

large centralized just-in-case content repositories of 'submitted' 'reusable' documents with standardized taxonomy and search tools

content management, search and delivery platform

KM 2.0: context + connectionKM 1.0: content + collection

Page 6: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

The KM 2.0 Model

makesense

connect canvass

scanKnow-whoConnectionContextJust in time

But can IPs do this?

acquire

store

disseminateaddvalue

Know-whatCollectionContentJust in case

publish

Page 7: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

The Evolving Role of the IP

IMPROVING PERSONAL PRODUCTIVITY• Facilitating PCM: helping people to self-find, self-filter, self-publish,

self-subscribe, and self-organize ‘stuff’• Teaching research skills: methods, not tools

IMPROVING CONNECTION• Facilitating conversations: with new simple, real-time connectivity

tools (IM, screen-sharing, desktop video)• Facilitating JIT canvassing: helping people discover who knows what

and connecting them

IMPROVING CONTEXT• Story teaching/recording• Environmental scanning: discovering and communicating what’s new,

what’s risky and what’s important, • Sensemaking: assessing and communicating what it means, what

people think about it, what’s being done, what should be done, who should be talking with whom, what is important to learn

Page 8: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: JIT Canvassing

facilitatecreation of p2pcommunities of

passion

createcanvassing

requestform

self-managedCoPs

canvassingrequest

form

userseeks

information

completesform

distributesInformation

request

assesses whoto canvass

createvirtual presence

tools

responsesfrom thosecanvassed

follow-upconversations

real-timevirtual presence

tools

Knowledgetransfer

Page 9: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: Environmental Scanning

News, Magazines, Trade PublicationsRSS Feeds, ProfilesHot & Emerging Issues ListsSurveys“Seeing What’s Next” activitiesInternal “What It Means” DiscussionsCultural AnthropologyCustomer and Employee Interviews“Thinking the Customer Ahead” Events

FiltersAbstracts

Distribution Lists

URGENCY

IMP

OR

TA

NC

E

Seeing What’s Next

LIKELIHOOD %

CO

NS

EQ

UE

NC

E $

Risk/OpportunityAssessment

Urgency/ImportanceAssessment

sensemaking

Page 10: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: Sensemaking

ALERT

BRIEFING

New &Urgent?

New &Important?

SURVEY RESEARCH

What do People Think/What are They Doing?

What Does itAll Mean?

GUIDANCE

What ShouldWe Do?

P2PEVENTS

Who Should BeTalking About It?

SELF-ASSESSMENT

TOOLS

How Are WeDoing?

en

viro

nm

en

tal s

can

canv

ass

Ana

lyze

, qu

est

ion

invite

chec

klis

t e

tc.

dir

ect

Page 11: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: Visualization

https://www.llnl.gov/

Page 12: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: Just in Time

Who’s AvailableTo Answer My Question

Right Now?

www.google.com/talk/

Page 13: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

KM 2.0: Simple Virtual Presence

Desktop VideoConferencing:Simple Virtual Presence

Real Time Anywhere 7/24Free

vyew.com

Page 14: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

Gen Millennium

• Larger than the Boomer generation• Digital natives…but that doesn’t mean they use groupware• See e-mail as a waste of time• JIT real-time anytime conversational knowledge exchange• Average 12 jobs in their career• Self-directed self-motivated P2P learning• Oral culture, successive approximation understanding• Will never know their employer’s business• Think research is the same as search

and they will determine what KM 2.0 looks like…

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Blogs as Courseware

http://newmediaocw.wordpress.com/

What else might emerge in KM 2.0?

Page 16: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

Cultural Anthropology

1. Observe and record behaviour (workers and/or customers)

2. Ask questions about what doesn’t make sense

3. Find and study workarounds

4. Look for what they can no longer see

5. Look for opportunities (underused resources; competitive advantage)

6. Help them be more effective

7. Report back systemic problems

What else might emerge in KM 2.0?

Page 17: Kmwi2008 Pollard From Content To Context And From Collection To Connection V3

Simulations & Scenarios

http://www.openthefuture.com/2008/05/simfutures.html

What else might emerge in KM 2.0?

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Proximity Locators

dodgeball.com

What else might emerge in KM 2.0?

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Affinity Detectors

ntag.com

What else might emerge in KM 2.0?

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Peer-to-Peer Sharing of Education

slideshare.net/DavePollard/

What else might emerge in KM 2.0?

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Content Moves to Cyberspace

http://docs.google.com/

What else might emerge in KM 2.0?

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Mind Mapping

http://freemind.sourceforge.net/

What else might emerge in KM 2.0?

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GPS/GoogleMaps Mashups

http://healthmap.org/en

What else might emerge in KM 2.0?

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Open Space Problem-Solving

openspaceworld.org

What else might emerge in KM 2.0?

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Virtual World CollaborationWhat else might emerge in KM 2.0?