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Sample qualitative, customer focused research conducted by third brain studio, llc.
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confidential © 2009 All rights reservedconfidential © 2009 All rights reserved
confidential © 2009 All rights reserved
Intel Health Guide▪ Health focused
computing to help
chronically ill seniors
confidential © 2009 All rights reserved
Out of Box Testing
▪ Conducted in home, Out of Box
tests to understand unpacking,
space and set up
> Testing conducted in homes in and
around the Portland Metro area
▪ Tested carry-in, unpack, set up and
re-pack
▪ Findings highlighted difficulty in
finding a flat surface for the device
in the home, changes in the
manual, issues with hi-speed
internet
▪ “I’d have my grandson do it.”
confidential © 2009 All rights reserved
Usability Studies
▪ Captured patient feedback
and recommended changes on
information architecture,
taxonomy and language issues
> Testing conducted in 2 U.S.
and 3 UK locations
▪ Gathered physician feedback
on back end software leading
to significant changes in
clinician side software
> Changed understanding of key
user – Home health nurse, not
physicians
confidential © 2009 All rights reserved
Context Aware
Medication Prompting▪ Early research for
longitudinal study
confidential © 2009 All rights reserved
In Situ Research
▪ Spent 36 hours living in a
retirement village
▪ Documented every activity to
triangulate and verify sensor
data
▪ Observed life patterns in place
to understand local behaviors
▪ Documented technology glitches
to pre-empt issues in the homes
of test participants
confidential © 2009 All rights reserved
Intel Computing▪ For Stephen
Hawking’s Intel
provided computer
confidential © 2009 All rights reserved
Shadowing and Observation
▪ Captured insights about ease of use
by shadowing Stephen Hawking and
his caregivers for a day
▪ Findings included (a) many packs on
rear of wheelchair inhibiting access
to technology, (b) need for an
external battery pack, (c) a mass of
misunderstood cables
▪ Recommendations were
implemented and significantly
reduced calls for technical support
▪ “I can’t talk or give directions
when the chair is moving.”
a
b c
confidential © 2009 All rights reserved
Context Aware
Medication Prompting▪ Longitudinal
medication
prompting research
confidential © 2009 All rights reserved
Usability/Diary Study
▪ 10 elders in the Portland area were given 3 different medication reminders: audio, visual and mobile
▪ Photos were taken of where the elders placed the devices in their homes for design context
▪ At the end of 3 weeks, elders were asked to use Play-doh to talk about and design their ideal reminder > 9 of 10 participants designed a watch, keying in on the importance not of the watch, but on the mobility of the device
▪ “The watch is more portable, it’s with your body all the time.”
confidential © 2009 All rights reserved
Pharmaceutical
Research▪ Understanding
emotions around
osteoporosis
medications
confidential © 2009 All rights reserved
Beeper Study
▪ Create a take home package to capture emotions of 50+ year old women about their osteoporosis medication
> Beeper prompts women to write in a diary or take a photo throughout the day
▪ Create an interview to follow up at home exercises
▪ Key findings
> Women at this age are not tech savvy, even with beepers
> Better communication with the doctor about side effects is more important than packaging changes
confidential © 2009 All rights reserved
Janna C. Kimel
308 SW 1st Ave. Suite 200
Portland, OR 97203
www.thirdbrainstudio.com