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Kide Fashion

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Page 1: Kide Fashion
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25% 75% 2017

GROSS MARGINEARNED ON EVERY SALE

85% 2020

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CUSTOMER SERVICE

LOGISTICSDROP SHIPPING

PURCHASEBRAND SETUP

Lead time 3.5 days

Page 9: Kide Fashion

€ 160bBABY & KIDS FASHION

Source: Fashion United

2016

11.8%CAGR (2016-21)

Source: Digital Market Outlook

Page 10: Kide Fashion

ChangeKIDE is

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ExclusivityKIDE is

KIDS

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“I see Kide as a structured project with a

highly dynamic team and always

market-focused”

As a small brand, Kide took us to places

where we never dreamt before like US,

Russia, Brazil, Europe.

Thank you Kide.”

Raquel RochaOwner & Designer of Baumilha

Page 13: Kide Fashion

€ 80

BRAND SETUP COST 130x

€ 10.5k

LIFE TIME VALUE

*4 years projection

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85 Brands until now

#300 Our goalBy Dec /18

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3k€ Market InvestmentApr 16 - present

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40x Market Investment2017

Paid Online Ads

Instagrammers & Bloggers

Automated behavior email’s

Organic Social Media

One-to-one communication

Member get member

Acquisition Strategy

Page 17: Kide Fashion

€ 55

CUSTOMER ACQUISITION

COST 4.7x

€ 260

LIFE TIME VALUE

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“...you guys have amazing stuff for kids

and what I like the most is organic

material that you are providing..."

Katarina M.United States

Tamara K.United States

Everything came on time and in perfect condition:) thanks so much, I will definitely order for Kide again!” Wendy P.

Belgium

“Just received my purchase. ..

We ❤ it... Many thanks for the friendly and

quick delivery.so easy to make your choice

and to buy. My husband will ask for a

divorce...."

Page 19: Kide Fashion

A V E R A G E

Time spent on site

Returning visitors (%)

Bounce rate (%)

Returned items (%)

03:36

28,9

35,1

17,3

Sources: www.wolfgangdigital.com , www.ecommercewiki.org and Kide´s data

05:50

40,2

10,6

3,5

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150k€

CAP TABLE

69% Nuno Pinto

29% Nuno Ferreira

2% Advisor

Plus

Convertible Note

100k€ Caixa Capital

PRE-SEED FUNDING

CURRENTLY LOOKING FOR

Where to spend

Increase Sales

New team members

Product & Technology

40k€

80k€

30k€

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01

EXIT STRATEGY

Acquisition by 2019/2020

Kids’ and baby fashion marketplaces wanting to

expand their brand´s network and market

02Adult´s independent fashion

marketplaces wanting to expand to baby and kid´s

segment

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GrowthPedro Costa

DevFrancisco Silva

CTONuno Ferreira

CEONuno Pinto

DevTiago Martins

OpsInês Domingues

OUR TEAM

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“Personalization is the holy grail

of marketplaces (...) it´s one of

our biggest priorities for 2017: a

much better personalization (...)”

José Neves (Farfetch) @ WebSummit Lisboa 2016

Page 26: Kide Fashion