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1“The future is already here; it’s just not very evenly distributed”
William Gibson
Key Technology Trends and Models Impacting Markets
Kevin Taylor,C.O.O. BT Asia Pacific15th February 2008
2
TECHNOLOGIES THAT CHANGED THE WORLD
telephone
automobile
electricity
printing press
computer
3
MY TALK TODAY
WHAT ARE THE KEY TRENDS THAT WILL DEFINE THE WORLD WE LIVE IN OVER THE NEXT DECADE?
WHAT ARE THE
IMPLICATIONS
AND HOW TO
RESPOND?
WHAT ARE THE
IMPLICATIONS
AND HOW TO
RESPOND?
SOCIETY
TECHNOLOGY
BUSINESS
4
WE ARE LIVING IN A DIGITAL WORLD
5
ENTERTAINMENT IS DIGITAL
6
ALWAYS ON, ALWAYS CONNECTED
7
TECHNOLOGY AS A CORE COMPETENCE
8
TECHNOLOGY MAP
9
PREDICTING TECHNOLOGY INNOVATION
intelligent agents
ubiquitous
smaller
pervasive integration
simple throughout
greener
10
TRADITIONAL BUSINESS MODELS ARE BEING CHALLENGED
11
WHO OWNS THE VALUE?
12
IMPLICATIONS
We’re going from a sell-side economy to a buy-side economy where consumers have the power to drive markets directly
It will not be big that beats small anymore, it will be fast that beats slow
Technology by itself is not sufficient to stay ahead of the innovation curve
To innovate in a 21st Century world, you need to leverage the resources and talent from across the globe
13
3rd party services
DELIVERING THE FUTURE - A GLOBAL 21CN PLATFORM
BT services
Global network and computing
End customer created services
Concept-to-market
Lead-to-cash Trouble-to-resolve
Servers Storage Convergedbandwidth
Common software building blocks
14
BT’S OPEN INNOVATION STRATEGY
15
UK
ISRAEL
INDIA
CHINA
MALAYSIA
TAIWAN
JAPAN
KOREAUS
INNOVATION SCANNING
RESEARCH CENTRES
ACADEMIC RESEARCH
PARTNERSHIPS
LEVERAGING INNOVATION AND TALENT ACROSS THE GLOBE
US
U.A.E.
16
KEY MESSAGES
Direct customer input and rapid change must drive your business
The next generation, your customers for the next 50 years, will expect you to innovate
Technology innovation is not fundamentally a technology issue
You compete with the whole world
Embrace change first and better – or others will win
BT is actively innovating for the future to ensure our customers stay ahead of the game