Marketing Key Concepts and Strategies

2008 - 2013www.wearedbp.com

We are Digital Business Partnerswww.wearedbp.com

We help brands, agencies andtechnology vendors to get better at what they do

Digital Marketing & TechnologyManagement Consultants

2

0

0

8

Paid Owned Earned2

Framework for how to organize and execute

your marketing.

Introduced by Nokia in 2008.

www.wearedbp.com

2

0

0

9

C0nsumer Decisi0n J0urney2

Consumers are moving outside the purchasing

Funnel-changing the way they research and

buy your products

Introduced by McKinsey & Company in 2009.

www.wearedbp.com

2

0

1

0

S0cial L0cal M0bile - SoLoMo2

SoLoMo, short for social-local-mobile, refers

to the convergence of social, local,

and mobile media.

Introduced by John Doerr in 2009.

www.wearedbp.com

2

0

1

1

Zer0 M0ment 0f Truth2

The Zero Moment of Truth (ZMOT), which

occurs at the moment when a shopper goes

online to research a product and decides

whether to make a purchase.

Introduced by Jim Lecinski, Google in 2011.

www.wearedbp.com

2

0

1

2

70-20-10 Content Rule2

Coca-Cola implemented a new approach for

investing in creative content with the adaption

of the established 70-20-10 protocol for

apportioning resources for investment.

Introduced by Coca-Cola in 2012.

www.wearedbp.com

2

0

1

3

Z.E.R.0. Media C0ncept2

The power of Zealots (advocacy), Entrepreneurship

(innovation), Retention (customer-centricity), and Owned

Assets (direct-to-consumer channels) under a unified

call-to-action that, in a perfect world, would

create an optimal media budget of Z.E.R.O.

Introduced by Joseph Jaffe and Maarten Albarda in 2013.

www.wearedbp.com

2

0

1

4

2

www.wearedbp.com

THE FUTURE IS NOW

RAISE THE BAR

CULTURE OF INNOVATION

EMBRACE THE DIGITAL AGE

DELIVER SUPERIOR EXPERIENCE

About Us

We're Digital Business Consultants

www.wearedbp.com

Marketing Technology Measurement

Digital

ROI

Data

www.wearedbp.com

Our Thinking

Future brands are about what they do, not what they say

www.wearedbp.com

Our Services

Accelerate Digital Transformation

www.wearedbp.com