H O W T O C R E AT E A S TA RT U P W I T H I N A N I C H E B Y K E V I N X U

• When thinking about a startup’s longevity, it must make your user’s life easier and for that to be achieved it’s essential that you create a business within a niche.

• Solving distinct problems is what makes your business a necessity and not only sets it apart from your competitors but steers you from a diluted market.

• Here are a few areas of focus when creating a startup within a niche…

C R E AT E A S U S TA I N A B L E B U S I N E S S M O D E L

• Defining your business model is one of the first steps towards building a stable company foundation.

# 1

• Creating a model that will incite the best customer satisfaction is the goal and requires founders to initially decide if they’re running a B2B or B2C business which will determine your strategy’s focus.

K N O W T H E M A R K E T

• Before diving into the public spotlight, you want to do a fair amount of research of the overall market that you’re getting into.

# 2

• Knowing the landscape is a huge part of the preparation process and it will serve your business well in the long run.

• Determine the market size, identify your lead competitors and where your strategy should aline.

• Being aware of the playing field opens up your possibilities for creativity.

• Knowing which methods worked best among similar audiences and open areas for innovation all fall into perspective after learning the market.

M A K E A U N I Q U E M A R K E T I N G

S T R AT E G Y

• Just as your business fits into a unique position for your client base, so should your marketing strategy.

• Creating a niche marketing strategy proves to be more successful the better you know your clients.

# 3

• Depending on the type of financial backing you have, your niche marketing strategy could involve a lot of growth hacking.

• Finding ways to market your product or service efficiently but cost effectively as well.

• If the finances are in place, determining where to spend it could seperate your marketing strategy between niche and standard.