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San Mateo workshop and training Apr 2011. PIO Role/Function.
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Emergency Public Information&
Joint Information CentersPresented by the
California Emergency Management Agency
Wednesday, April 13, 2011
State FedsCity County
Police Fire
Joint Information System
On the same page
Yournamehere
SchoolsPublicWorks
AnimalServices
HealthDept
MilitaryPrivateIndustry
AirportsTransitHospitals
Wednesday, April 13, 2011
What’s the purpose?
It allows you to...
‣ Get the RIGHT information
‣ to the RIGHT people
‣ at the RIGHT time
‣ so they can make the RIGHT decisions and act
Wednesday, April 13, 2011
Wednesday, April 13, 2011
Bene!ts‣ Consistent messaging
‣ Central working facility
‣ Single, recognized source for official info
‣ Enhanced information sharing
‣ Pooled resources (staff and equipment)
‣ Coordinated delivery of the message
Wednesday, April 13, 2011
Joint Information System
Field PIO
Incident Command
Emergency Operations Center
News Organizations
JOINTINFORMATION
CENTER
Wednesday, April 13, 2011
JIC StructureIncident Commander
EOC Director
Lead Information Officer
Information Gathering & Production Group
Information Dissemination Group Field Information Group
EOC / ICP
Research & Writing
Audio Visual
Info Analysis
Media Monitoring
Internal Dissemination
Media & Rapid Response
Brie"ng
Media Telephone
Online / Social Media
Field Media
V.I.P. Handlers
Special Interest Groups
Wednesday, April 13, 2011
Now about you...
Wednesday, April 13, 2011
It’s About YOUR skill
The way you do your professionis an art, not a science.
Wednesday, April 13, 2011
Art
Skills arising from the exercise of intuitive faculties
(and common sense)
Wednesday, April 13, 2011
Science
Expertness or exactness regarded as the result of knowledge of
laws and principles
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There’s noone-way manual
Wednesday, April 13, 2011
Is this official building trust?
Wednesday, April 13, 2011
Science of Crisis CommunicationWhat factors build trust during a crisis? 17%
17%
50%17%
Competence & ExpertiseHonesty / OpennessListening / Caring / Empathy / CompassionAll Other Factors
Assessed in "rst 9-30
seconds
Source: Dr. V Covello, Center for Change/Risk Communication
Wednesday, April 13, 2011
When people are stressed or concerned
‣ Want to know that you care before they care what you know.
‣ Have difficulty hearing, understanding, and remembering information.
‣ Focus most on what they hear "rst and last.
Wednesday, April 13, 2011
PIO Role & Function
‣ Inform the public
‣ Intermediary between your agency and the public
‣ Clearinghouse for accurate info
‣ Earn public’s trust
‣ Develop working relationship
Wednesday, April 13, 2011
Strategy?
Wednesday, April 13, 2011
Kelly HustonAsst. Secretary
California Emergency Management Agency
[email protected]@gmail.com
www.ProCommunicator.com
Wednesday, April 13, 2011
