#DigitalFitness @adamkmiec

“I’m Back”

Time to reach

50 Million users….

13 years 4 years 3 years 38 years 2 years

2007

2011

2014

I Don’t Have All The Answers…

But, Here’s Some Thoughts

1. Bet On Behaviors

Ring 5 Early Adoption

Ring 4 Well Understood, Low AdoptionRing 3 Tipping Point With High Fragmentation

Ring 2 High Awareness, Solid Adoption

Ring 1 Globally Adopted

Disposable Content - Snap Chat, Secret

Quantified Lives - Nest, Jawbone UpFOMO - Instagram

Expression Of Me - Pinterest, Spotify

Discovery - Search, Yelp!

2. Stop Following The 15% Rule

Great Content Is Expensive

Creative Director!Group Creative Director!Chief Creative Officer!Account Director!Technical Director!Content Manager!Associate Community Manager!Senior Copywriter!Senior Strategist!Senior Copywriter!Senior Art Director!Group Account Director

$1,000+ For 1 Tweet, Created In 15 Minutes

Distribution Is Cheap

3. ReThink Your Models

•  There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest%ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80%

5.4$

54$

0$

10$

20$

30$

40$

50$

60$

Digital$Marke4ng$ Brand$Marke4ng$

Department)Employees)

Department)Size)

To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!

It’s All Going To Keep Moving Faster