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This presentation was created by Mike Haldas, co-founder of AppBurst, to present at the International Association of Conference Centers (IACC) 2013 event "Inspiring Conference Education" in Chicago. The topic of discussion was how to create mobile apps for iPhone, iPad, and Android that can keep conference attendees informed at the event and also engaged with the meeting organizations and conference centers year round. The importance of good quality content as well as how to position content in mobile apps is discussed. Examples of existing mobile apps and features that AppBurst has developed using the "Apps for Events" platform and content management system are also covered. Additional topics and points of discussion included: Flexible data integration & updates AppBurst DashBoard (Mobile CMS) Custom app icon & loading screens Custom secondary loading screens and/or welcome video Your brand’s colors Your choice of navigation icons Your choice of structure and relationships Your design team can work with ours or we can take care of everything Thinking through all of the content that you want in your app and where that content currently exists Mobile app platform provides the best framework for displaying your content on mobile devices Balancing HTML5 and native iOS & Android SDK elements Built in social sharing Enable sharing in any section of the app Share via email, twitter, and Facebook Social campaigns - #hashtags, Facebook giveaways Apps can support multiple languages Users can select their language in app settings Give international clients information in their language Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list. Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed. Build it and they will come. NOT! Cross-promote it, feed it fresh content, and they will definitely come! QR codes at events, promote download on website, newsletters, blogs, articles, interaction. Leverage all of the ways you currently promote events and conference centers to promote your app. Do everything that you do on your website (and more) in your app. What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized? Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps! Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine. What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map. Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering. Content, Content, Content! You already have most of the content! AppBurst can take care of th
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Mobile Apps for Conferences, Meetings, & Events
Keep Event Attendees Engaged
with Interactive Mobile Apps
Powered by
Mike Haldas, Co-Founder & Managing Partner [email protected]
Twitter @haldas
Mark Golden, VP Business Development
AppBurst started in 2008 by Mike Haldas & Rob Cartagine
Vision to create a platform for rapid development of business related mobile apps (iPhone, iPad, Android, Web Apps)
Built first event app for iPhone in 2009 for the Cardiovascular Research Foundation
Enhanced platform specifically for the Event industry and launched our Apps4Events product in 2010
Successfully launched apps for over 100 events apps on our platform
Company founders are US military veterans
All software development is done in the USA
All UI design is done in the USA
All customer service is done in the USA
We are 100% Made in America!
IACC event attendees can access content using the mobile device of their choice
Native iOS App iPhone & iPad format
Native Android App Mobile Website
Make it easy for your
users to find the app
iaccmobile.com
Session Schedule
Create Your Schedule
Calendar Reminders
Take Notes
See Attendee List
Conference Center Map
City Guide
Flexible data integration options
On demand / real time data updates
We can integrate with any data source
AppBurst CMS / Dashboard
Real time push messages
Keep integration as convenient as possible
Mobile CMS for Event Apps
Update content without updating apps in app stores
Content is pushed out on demand
Last minute changes are a snap
Custom app icon & loading screens
Custom secondary loading screens and/or welcome video
Your brand’s colors
Your choice of navigation icons
Your choice of structure and relationships
Your design team can work with ours or we can take care of everything
Thinking through all of the content that you want in your app and where that content currently exists
Mobile app platform provides the best framework for displaying your content on mobile devices
Balancing HTML5 and native iOS & Android SDK elements
Examples - PDF viewer module enables better user experience than simply linking to a PDF in a browser
Not just a link to a PDF file
Interactive -pinch to zoom, vendor booths
Sponsorship
opportunities No area too big to
map!
Map an entire property!
Largest map created so far is 36 miles square x 3!
Built in social sharing
Enable sharing in any section of the app
Share via email, twitter, and Facebook
Social campaigns - #hashtags, Facebook giveaways
Bookmark event sessions & speakers to create your own personal program
What else can be
bookmarked that applies to conference centers? Favorite events, restaurants, food menu items, endless possibilities
Take notes per session, exhibitor, speaker
Free form
Share notes via email
Track every click, sessions per day, average session per user, user retention, etc.
Analytics a few hours behind real-time
Track campaigns / goals
Set report access for multiple organizers, exhibitors, sponsors, etc.
Daily app download report via sent email
Sponsor directory in the app is one option
Rotating banner is another option
We can also position multiple sponsors on banner
Displayed when user taps on multi-sponsor banner
Sponsors not limited to web pages. Endless possibilities!
Feature sponsors in exhibitor map
User can request more info from map
Apps can support multiple languages
Users can select their language in app settings
Give international clients information in their language
What does the conference center currently do to keep attendees engaged now ? Can this process be mobilized?
Conference centers always have an upcoming events to talk about and promote. We already support multi-event apps!
Promote the property, not just the event with interactive maps. We have an outstanding interactive map engine.
What other content is available? Articles, Videos, Food Menus, Entertainment, Services, Property Map.
Are there any tools or widgets in place now to make mobile friendly? Hotel registration, restaurant reservations, room service ordering
Content, Content, Content! You already have most of the content!
What is the value of an app download?
What does your marketing department spend on PPC and SEO?
Our most successful app has over 2 million downloads in an industry that averages $6.50 per PPC
An app download is at least a valuable as a click.
I think it is way better. Mobile users want to use apps and keep them installed for years (if you motivate them).
$6.50 x 2 million = $13,000,000
Apple App store and Google Play store are content distribution for you!
Mobile is part of an overall marketing strategy, not an after thought or checkbox on a feature list.
Mobile strategy needs to be thought out and integrated within your organization. We can help you strategize and we can implement in bite sized pieces if needed.
Build it and they will come. NOT!
Cross-promote it, feed it fresh content, and they will definitely come!
QR codes at events, promote download on website, newsletters, blogs, articles, interaction.
Leverage all of the ways you currently promote events and conference centers to promote your app.
Do everything that you do on your website (and more) in your app.
Company Website: www.AppBurst.com
Events Website: www.AppsforEvents.com
Email: [email protected]
Twitter: @appburst and @haldas
To schedule demos and get a list if the latest event apps powered by AppBurst, please contact Mark Golden – VP Business Development.
▪ Email: [email protected]
