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B2B leads can go stale quickly if not followed-up in a timely manner. this presentation discusses the impact of fast vs. slow lead follow-up.
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Keep B2B Leads from Going Stale
Fast Lead Follow Up Keeps B2B Leads from Going Stale
Christopher [email protected]
Contact to Close RateThe following chart (from 360Partners) illustrates the huge impact of
following up inbound responses quickly.
Note the tremendous drop when you delay your follow up to 30 minutes instead of calls within 5 minutes.
Sobering Statistics
If these statistics aren’t sobering enough, consider the following:
• 51.4% of B2B Leads are never called.
Sobering Statistics
If these statistics aren’t sobering enough, consider the following:
• 51.4% of B2B Leads are never called.
• The average number of phone calls made to new leads is 1.
Sobering Statistics
If these statistics aren’t sobering enough, consider the following:
• 51.4% of B2B Leads are never called.
• The average number of phone calls made to new leads is 1.
• The average number of emails sent to new leads is 0.9.
Sobering Statistics
If these statistics aren’t sobering enough, consider the following:
• 51.4% of B2B Leads are never called.
• The average number of phone calls made to new leads is 1.
• The average number of emails sent to new leads is 0.9.
• The average call response time for leads is 46 hours.
Sobering Statistics
If these statistics aren’t sobering enough, consider the following:
• 51.4% of B2B Leads are never called.
• The average number of phone calls made to new leads is 1.
• The average number of emails sent to new leads is 0.9.
• The average call response time for leads is 46 hours.
• 85% of sales teams don’t track call response times.
The Bad News
If these lead response data points are similar to what you are doing – you are definitely losing
business.
The Good News
First, the steps you take to contact and process your B2B Leads in a more expedient manner will reap large rewards.
The Good News
First, the steps you take to contact and process your B2B Leads in a more expedient manner will reap large rewards.
Second, if your competitors fail to follow up with their leads quickly, and you are a lead response speed demon, you will gain competitive advantage.
Bottom Line Results
Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.
Bottom Line Results
Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.
If you can restructure your sales development process to achieve a much faster lead response time you will
find much greater value in your B2B Leads.
Bottom Line Results
Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.
If you can restructure your sales development process to achieve a much faster lead response time you will
find much greater value in your B2B Leads.
For more on this subject, see Sales Lead Management: Are you a Victim of FTFU (Failure to Follow-Up)?
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Check Back!
Check back in the coming weeks to learn more about B2B marketing and lead
generation!
Check out our free Lead Generation eBook
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And connect with us via:
In the meantime…
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)