Briana Zammit and Michaela May

Product: Blank Writable DVD

Conventional Signs

• Has an arbitrary and constructed relationship with the signifier and the signified

• Signification only occurs through convention.

• A vital element when evoking a particular response from an audience.

• Conventional sign – Milestones in our lifetime.

Intertextuality

• Where the meaning of a text is dependent on its relationship to other texts.

• The use of an Apple iMac compared to other products; the values and attributes already attached to an Apple product.

Icon

• Where the signifier resembles the signified.

• The object being advertised is explicitly shown; A DVD with a family photo printed on it.