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kbs+’s Invention Culture In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we're practicing it today. The best agency partners will not just be "Doing things that matter", they will be "Making things that matter". Lori and Ed will talk about building an inventor culture at kbs+ including: How the agency began it's cultural evolution How employees and clients are responding How the strategic and creative work is changing Lessons learned as kbs+ evolves from innovation to invention Speakers: Lori Senecal, Chairman & CEO, kbs+ Ed Brojerdi, President & CCO, kbs+
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Wednesday, March 27, 13
INVENTIONIS THE NEW
INNOVATION
Wednesday, March 27, 13
MARKETERS ARE THE
NEW MAKERS
Wednesday, March 27, 13
INTRODUCING
INVENTOR CULTUREWednesday, March 27, 13
AN OPEN CALL TO INVENT
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
INVENTING FOR OURCLIENTS
Wednesday, March 27, 13
FOR THE AFTER-HOURS
ATHLETE“
”
BRAND PLATFORM
Wednesday, March 27, 13
WHAT INVENTION WILL BRING AFTER-HOURS FUN TO PUMA STORES?
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
BRAND PLATFORM
THE ULTIMATEDRIVING MACHINE“
”
Wednesday, March 27, 13
WHAT INVENTION WILL PUT TOMORROW’S ULTIMATE DRIVING MACHINE ON THE ROADS TODAY?
Wednesday, March 27, 13
Wednesday, March 27, 13
Wednesday, March 27, 13
WHAT INVENTION WILL BRINGTHE ULTIMATE DRIVING MACHINE TO THOSE WHO CAN’T YET DRIVE?
Wednesday, March 27, 13
Wednesday, March 27, 13
4219ELIWednesday, March 27, 13
WHAT INVENTION WILL DELIVER THE EXCITEMENT OF THEULTIMATE DRIVING MACHINE RIGHT TO YOUR DOOR?
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Wednesday, March 27, 13
Wednesday, March 27, 13
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Wednesday, March 27, 13
Wednesday, March 27, 13
CALL FORENTRIES
ENTRYDEADLINE
WWW.ISAACAWARDS.COM
for a new award from Adweek
APRIL 82013
Wednesday, March 27, 13