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w w w . c o m p e t e . c o m
5 Steps to Online Marketing Success Using Competitive Intelligence
Presented By:
Karen Nicole Costa
Online Marketing Specialist
@vanillabean45 & @compete
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• Overview of Compete’s Product Offerings
• 5 Simple Steps to Online Marketing Success
• Brief Q&A
• Follow-up
Agenda
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What do Casanova and David Cancel have in common?
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About Compete
• Fastest-growing digital measurement company in the US
• World-class advertisers, agency and media clients use Compete to increase marketing effectiveness
CONSUMERS
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Compete PRO
• What are my competitors doing?
• What are my competitors results?
• How do I improve my marketing efforts?
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Compete PRO
• Free Account Creation
• Monthly subscriptions that automatically renew
• Levels based on access to tools and # of reports pulled
• Enterprise level offering for organizations with 1+ users and industry report access
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Discover Competitors’ Paid and Natural Keywords
Compete Search Analytics Tools
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Step 1: Know the competition
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• Create a list of competitors in your space
• Then, find metrics that matter to you and create benchmarks
• Find trends in your industry
• Take action
That’s a personal question, but…Am I normal?
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Step 2: Cover Your Search Marketing Bases
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• Use local analytics tools to see what keywords are sending traffic to your site
• Discover your competitors’ search marketing trends and keywords
• Identify industry and seasonal trends
• Capitalize on your competitors’ success!
Increase Search Traffic and Campaign Performance
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Step 3: Copying is a Sign of Flattery
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• Identify what websites are sending your competitors traffic
• Building relationships with your competitors’ business other websites can help you
• Build links
• Gain advertising space
• Get exposure to new customers
• Increase paid search ROI
Get in on the action!
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Step 4: Fix Your Leaky Bucket
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• Create conversion funnels
• Identify where customers drop off using destination traffic reports to find out where users go after they leave your site
• Are they going to coupon site?
• Are they visiting your competitor?
• Are they visiting social networking sites?
Retarget users that leave your site and capture lost conversions
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Step 5: Stay on Top
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• Your online strategy needs frequent checkups
• Integrating competitive intelligence to your marketing strategy can give you the critical information you need to ensure success against your competitors.
Monitor your website’s health
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• Twitter http://twitter.com/Compete
• Facebook http://www.facebook.com/CompeteInc
• SlideShare http://www.slideshare.net/compete
Booth 1106
Where can I find compete?
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Questions?
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We do!Got Data?
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Karen Costa
Online Marketing Specialist, Compete.com
Twitter @vanillabean45
Please come visit us at booth 1106
Thank you!