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Leveraging Social Media track 2 participants digital media assessment.
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Digital Media Assessment
April 2011Leveraging Social Media@devonvsmith
Quick Stats
948 likes0 post/day
4 comments/post
300 followers8 % listed
0 tweets/day 1 mentions/tweet
7 uploads400 views/upload
20 subscribers
Arrows indicate if you are performing above, below, or similar to the average of your peers
0 photos0 contacts
0 high views/photo
9 subscribers0 posts/month
0 comment/post
0 people0 check-ins
0 tips
In the following slides, you’ll notice black text that calls out specific recommendations for things you should change
Web
site
Congrats on this award! Consider if you
want it to pull so much focus on your front page
Great job linking to your social media. Consider if you want
to include Vimeo.
These are the main portal into the rest of your site.
Consider increasing text size for greater readability. I also couldn’t tell why these links were different from your subdomains--are they
your most popular content?
You have sets of links in 3 different locations (left outer, left
inner, right outer sidebars), consider simplifying for greater
ease of use
Consider making your logo linked to
your homepage
Consider a search box somewhere on your front
page. This may give you insights into what users look for on your site
Face
book
95% of your 20 peer organizations were active on Facebook in the past month. On average, they have 1,306 likes (max 5,000), posted 2.5x/week (max 1.5x/day), and get 6 comments/post (max 19/post). AXIS Dance and Alonzo King are ones to watch.
Consider registering for a custom URL
Consider posting more consistently
Consider adding more information to your “About Me”
section
Twitt
er
45% of your 20 peer organizations were active on Twitter in the past 10 days. On average, they have 325 followers (max 2,142), tweet 5x/week (max 2x/day), are listed by 6% of their followers (max 16%), and receive 1 mention for every 1 of their tweets (max 3 mentions). ODC is one to watch.
The titles of these lists should give you some insight into what people
expect you to tweet about.
Consider letting us know who on staff
is tweeting
With the “new twitter” design, photos in your right sidebar get overshadowed by profile stats. Consider eliminating this from
your profile design
Consider tweeting at
different times of day, days of week
Consider tweeting more
consistently
YouT
ube
50% of your 20 peer organizations were active on YouTube in the past year. On average, they uploaded 6 videos (max 25), have 1,698 views/video (max 10,098), and have 54 subscribers (max 459). Parsons Dance and Lines Ballet are ones to watch.
Many YouTube users have uploaded videos about JGPG, consider curating a
playlist
Many of your referrals come from searches done on YouTube-make sure to continue tagging
videos, and adding keyword rich descriptions.
Great job with descriptions & tags!
You’ve uploaded many more videos to Vimeo than YouTube, but receive nearly 3x as many average views per video on YouTube.
Consider more cross-posting
Flic
kr 15% of your 20 peer organizations were active on Flickr in the past year. On average, they uploaded 373 photos (max 1,300), have 1 contact (max 5), belong to 0 groups (max 3), and their most viewed photo has been seen 114 times (max 345). Parsons Dance is one to watch.
Several Flickr users have uploaded photos of JGPG.
Consider reaching out to thank these photographers.
Yelp
and
Fou
rsqu
are
55% of your 20 peer organizations have an active Foursquare venue, though no one has claimed their venue. On average, they have had 6 people check in (max 263) a total of 10 times (max 838) and left 1 tip (max 7). ODC is one to watch.
40% of your 20 peer organizations have an active Yelp page, only 4 have claimed their venue. On average, they have 1 review (max 56), of 4 stars (max 5). Lines Ballet is one to watch.
Consider claiming both Yelp & Foursquare
venues so you have access to venue
analytics
Consider adding a category & tags to
your foursquare venue so you show up in
more searches
Consider keeping an eye on the Foursquare venues you perform in, to see if any
users mention JGPG
It may be useful to know these are the other
venues your audiences tend to frequent
This is a great review! Consider adding an owner comment with a thank you.
Blog
30% of your 20 peer organization blogged in the past 3 months. On average, they posted 2x/month (max 1x/week), received 0 comments/post (max 1), and have 10 subscribers (max 13). AXIS Dance is one to watch.
Great job integrating your blog into
your website
Consider adding more design elements to your blog so it looks consistent with
your gorgeous website
The “About” page on your blog still contains the
wordpress starter text. Consider deleting the page.
Consider using categories in your
posts to make them easier to discover
Consider eliminating this generic blogroll or updating it with
your own suggestions
Consider hiding the Meta
section
Consider posting more frequently and/or eliminating the link to your blog from
your front page
Other Social Media
Consider claiming your Google Place venue, and
adding photos/videos
Consider following some of these delicious tags and/
or contributors
Great job creating a LinkedIn company profile! Keep an eye on who your
followers are
Consider creating a Wikipedia page for JGPG,
and updating the links from these other wiki pages.
JGPG is being mentioned in many blogs. Consider engaging with some of these bloggers
Other social media platforms mentioned by your 20 peer organizations included 2 NetworkForGood, 1 each: Vimeo, CurrentTV, MySpace, Wikipedia, IMDB, LinkedIn.
Sear
ch E
ngin
e O
ptim
izat
ion
If you wanted to use Google AdWords to drive traffic to your site, consider bidding on
these keywords
Consider adding unique meta-descriptions for each page of your site, and a 301 redirect
Consider what keywords you want to rank for
in Google
Consider using your blog to
increase traffic between performances
Your anchor text distribution isn’t very diverse. Consider writing content on your blog that elicits valuable
keyword links
Glossary
A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more often
Call to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)
SEO: stands for Search Engine Optimization; process of
Anchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in search
Keyword rich content: using the generic (see above) phrases you want to rank for in Google searches
Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find it
301 redirect: shows Google that “site.org” and “www.site.org” are the same website (5 minute fix your webmaster can do)
Facebook custom URL: facebook.com/yourname instead of facebook.com/pages/city/yourname/123456
Link architecture: where internal page links appear on your website, and how sections of your site are linked together
Design elements: ensuring your digital branding (style) matches your social branding matches your off line branding
Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generated
Integrated blog: a blog hosted on your own website (yoursite.org/blog or blog.yoursite.org) provides you valuable SEO
RSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)
Blog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribers
New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designs
Aggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)
Generic v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”
Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topic
Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, links
Tag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content
Permalinks: a unique URL for every blog post so they can be linked to forever
Meta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>
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