JAMES MOTTEEPHONE : 718 501 9854EMAIL: JAMES.MOTTEE@GMAIL.COMADDRESS: 420 W24th ST #9B, NEW YORK, NY, 10011

1.MY STORY

2.EXPERIENCE

3.CASE STUDIES• AUDI• WHOLE FOODS• CHUPA CHUPS• OTHER IDEAS

Sydney

CATTO ART GALLERY, LONDON 01/1993 - 11/1994Galelery Manager

MUSEUM OF CONTEMPORARY ART, SYDNEY 03/1989 - 12/1992Gallery Assistant

ROOM 485 ADVERTISING06/2014 (Temporary Position)Group Creative Lead

VIACOM 4/2008 - PresentHuman Resources Director

INTERACTIVE CORPORATION (DIGITAL) 1/2007 - 4/2008Senior Manager Human Resources

OWN CONSULTING BUSINESS 05/2006 - 12/2006Human Resources Consultant PRICEWATERHOUSE COOPERS 01/2004 - 04/2006Head Human Resources and Compensation TMP WORLDWIDE (MONSTER.COM) 07/1998 - 12/2003Head of Human Resources

OPTUS COMMUNICATIONS 04/1997 - 07/1998Human Resources Specialist

QANTAS AIRWAYS LIMITED 11/1994 - 04/1997Graduate Program

Creative & FashionMERCEDES BENZ FASHION WEEK - NYCIINTERNATIONAL FASHION WEEK EVENTS• DIOR• MONCLER• HERMES• Y-3• HUGO BOSS

718 501 9854

JAMES.MOTTEE@GMAIL.COM

420 W24th ST #9B, NEW YORK, NY, 10011JAMES MOTTEE New YorkI come from a varied background which my multi-faceted personality loves! Having graduated with a bachelor degree in Business and Psychology I worked for art institu-tions in Sydney (Australia) and London. I then got more involved in people management and Human Resources and was leading Human Resources teams for corporate giants including PriceWaterhouse Coopers (Sydney, Australia). I moved to New York in 2008 and found myself working in Fashion/Media & Entertainment.

Most recently (last 5 years) I worked for media giant Viacom (Paramount, MTV, Nickel-odeon etc) in a Director role in Corporate. During this time I was also managed projects & events for major fashion brands including Moncler, Hermes, Y-3, Mercedes Benz Fashion Week NY (to name a few). These projects took me to London, Milan, Berlin and Paris for shows and events.

Having spent the last 6 months in the advertising industry I feel I have found a new home that taps into all my skills and experience..

I have a very strong business mindset, combined with a love for creative. Therefore I have empathy and understand both sides of the equation (no matter how hard it gets!). This enables me to expertly manage across both, a skill-set which my role at Viacom helped me refine. I also pride myself on being able to get the most from any individual or team.

I love advertising & - What is great about it? It never gets old. So as we move towards consuming content digitally and throughout social media, advertising can move and shape itself to a whole new world. Like me it’s flexible, robust and can suit any condition.

Interests: Fashion, art, entertainment & media, travel and hospitality

Strengths: Strategic decision maker, cultivating & buidling relationships, global perspective, analytical thinker, project and team management

AUDIENCE

BRIEF/ISSUECreate an awareness for a 2 weeks campaign around the launch of the Audi RS7, generating buzz for the newest halo car. Position the car as a halo vehicle to drive awareness of the brand’s expertise in performance. BRAND INSIGHTAudi is founded on being bold and brave. It’s the most distinctive choice you can make in a luxury car.

Share/Communicate Show-Off/Competitor

Voyeurism

OpInion

Self Elevation

Voyeurism

Opinion

Self Elevation

General Public Sophisticates and Pioneers

Lifestyle• Lives in Washington DC• Married, no children • Owns a house • Drives to work

Car Preferences• Appreciates car perfor-

mance/innovation• Likes luxury but wants a

rational buy• Likes his car to say some-

thing about him• Appreciates car mechan-

ics - but not into technical details

Character• Young professional• Bold, ambitious, competi-

tive • Aspires for luxury• Adventurous - likes to be

ahead of the trends• Likes to make distinctive

choices that set him apart from the crowd

AUDI

IDEA

CREATIVE PLATFORM“Audi is World’s Ahead”. The RS7 is engineered for Mars, available on Earth.

WHY?• Talks directly to the target audience’s need to stand out of the crowd and be

“ahead of the curve” with their choices.• Content appeals to a broader audience, not just ‘gearheads”.Global trend for Mars:• Trending 10M impressions for #mars• Virgin Galactics Colonization - Mars• Mars in lifestyle, interior design, fashion and music

DIGITAL & SOCIAL STRATEGYFocus on bringing active fans from Twitter and Instragram to Facebook and the Audi site to enable more targeted brand promotions. Also encourage a new fan base on Facebook and the Audi site through promotions and shares of compel-ling content that will appeal to a broader audience.

Limited addition “Need for Speed. Go beyond” - Race on Mars from your own computer or laptop

OUT OF THIS WORLD TEST DRIVE SIMULATOR• Audi flagship dealers to provide a unique test drive

experience • Get in the car and experience and drive on Mars with

this 4D experience

FB profile - Be the first to get a Mars Drivers license

Special edition of Google Mars - toggle between Earth and Mars

EXECUTION

AUDIENCEWHOLE FOODS

BRIEF/ISSUEWhole Foods is launching a new line of organic products, juices and snacks, manufactured and distributed by them.

They are hoping to aspire normal people to be extraordinary chefs in the home .

BRAND INSIGHTWhole Foods listens, knows and understand’s their customer’s and their needs.

They are ahead of their competitors with their digital and social strategy and love to encoruage brand engagement.

• Men and women 24-35 with a household income over $85k (skew women) • Most likely to be partnered/married • Aspires to succeed at home and in the workplace • Social and tech savvy, spends more time online than watching TV • Concerned with healthy quick fixes• Desires an exciting shopping experience• City dwelllers/workling professionals

IDEA

CREATIVE PLATFORM• Whole Foods offers fun, healthy, quick food choices that suit your lifestyle. • Whole Foods ingredients are reliable and we can demonstrate clearly and

precisely how you can prepare a quick, delicious meal with Whole Foods.

WHY?• Increasing need for target to understand how their food is prepared, or

make food themselves (quickly and easily).• Make food preparation fun, easy and also play on the Whole Foods cus-

tomer’s love of animals.

DIGITAL & SOCIAL STRATEGY• Primary focus will be on the Panda Fresh App for easy ordering, delivery and

customer feedback.• Vine: Compelling content on-line through Panda “how-to videos”.• Twitter: Listen to customer needs in real-time and tailor the product line to

customer base with #askpanda. • Pinterest: Post recipes/pictures

EXECUTION

AUDIENCECHUPA CHUPS

BRIEF/ISSUEIncrease awareness of Chupa Chups brand in the US market amongst youth segment (aged 13 – 25) through the use of social media.

BRAND INSIGHTChupa Chups is a candy icon that is about fun.

• U.S. candy eaters.• Special focus on the youth segment aged 13 - 25.• Social and tech savvy.• Those who have a sweet tooth and like fun.• Those that look for a lollipop to get their sugar fix.

The “Big Challenge”. Vote for your team:1.The voting takes place 4 weeks.2. Each character is assigned with a flavor.3. Winning Side: Limited edition release of characters & flavors.4. Participants receive the limited edition kit

IDEA EXECUTIONCREATIVE PLATFORMResearch shows 58% are crunchers and 42% are lickers? Which side are you on?

Approved characters and asociated flavors will be assigned to sides in the “big challenge”.

WHY?• Increase awareness of brand in US market through compelling/shareable

content.• Plays to a key insight relevant to all candy eaters.• Fun, so is brand consistent.• Various characters will relate to the audience both young and old.

DIGITAL & SOCIAL STRATEGYEngage a new fan base for Chupa Chups in the US market by attracting people to their Facebook site, Twitter & Instargram. Content would promote sharing and engagement across all platforms. e.g. Facebook would ask the audience to come out of the closet and pick a side. Converstation starters could include asking, What flavor is Darth Vader? Flavors will have their own twitter accounts.

Cruncher

VISA CHALLENGE NANDO’S PRIDE

Brief/Issue:Design a campaign pitch that leverages social principles yet does not utilize modern technology to be effective. No interactive digital platforms should be included.

Client: Nando’s takeaway Event: Capital gay pride

Brief/Issue:Design a visa card that specifically relates to a younger demographic.

Thank You