Jim Kaskade Biography

Jim Kaskade

Executive Summary Jim Kaskade is a CEO of ten years. Most recently he was SVP, GM and Chief of Cloud at SIOS, a publicly traded firm headquartered in Japan, where he was responsible for the company’s global cloud strategy. He led a US business unit focused on developing a cloud application serving platform, addressing Fortune 500 data center needs in private cloud Platform as a Service (PaaS).

Mr. Kaskade has led teams within both large as well as small company environments with over 25 years of experience in complex enterprise technology.

He has over ten years of startup experience building hi-tech businesses, leading startups in cloud computing enterprise software, software as a service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors; leading the companies from their founding to acquisition. He has another ten years of experience in enterprise data warehousing, analytical applications, and business intelligence services designed to maximize the intrinsic value of data, servicing Fortune 1000 companies in telecom, retail, and financial markets.

Prior to SIOS, Mr. Kaskade worked as an Entrepreneur in Residence (EIR) for Express Ventures in San Diego assisting portfolio and prospect companies with their business, leveraging his decade-long experience as a CEO.

It was then he became involved in the private cloud enterprise software space. He worked with an upcoming cloud startup, now StackIQ, and the University of San Diego on a cloud and Big Data OS that incorporated a new linux distribution based on RedHat. This solution included a massively scalable installer capable of hyperlinear performance for bare metal installs proven to scale beyond thousands of nodes. Mr. Kaskade displayed his leadership in repositioning the efforts from a focus on High Performance Computing to an emerging private cloud market which was growing to over $55B in 2014 at a 51% CAGR per IDC.

Prior to that, he was the founder and CEO of a venture-backed SaaS startup providing broadband and mobile video publishing, syndication, and advertising to over 10,000 enterprises. His company was based on an elastic and scalable SaaS digital media platform built before cloud solutions from Amazon, Rackspace, and others were developed. His vision centered on a sophisticated advertising exchange with targeted and dynamic insertion of in-stream advertising. Mr. Kaskade had targeted a high-growth market segment growing to over $5.6B in 2013 at a 63% CAGR. He sold his company in late 2008.

For almost seven years, from 1998 to 2005, Mr. Kaskade led three startups in the semiconductor space, leveraging his previous history and experience in electrical engineering and IC design. The core of Mr. Kaskade’s experience during this time involved a startup delivering a new high frequency ball grid array package used by the largest brands in CPUs, GPUs, and high-performance ASICs. The company was venture backed by Paul Capital, and was positioned in the fastest growing market, forecast to be $29B in 2003 growing at over a 46% CAGR. He sold his company in late 2004.

From 1988 to 1998 Mr. Kaskade became an expert in decision support / business intelligence applications for enterprise data warehouses. His data warehousing career began as one of the lead semiconductor designers at NCR (later AT&T, then Teradata) where he developed a Banyan crossbar circuit-switched high-speed network, the world’s largest circuit switched compute node network of 4096 processors and the basis for Teradata’s $1.7B data warehousing revenue today. It was at this time that Jim established relationships with the founders of Teradata and computing legacies including Jack Shemer, David Hartke, Art Collmeyer, and Bob Adams, leading to his path as a serial entrepreneur.

Mr. Kaskade began his career as a Lockheed Martin engineer working on a space laser satellite defense system back in the mid 1980s.

231 Hillside Drive, Woodside, CA 94062, +1.415.938.7891 tweet: @jimkaskade email: [email protected]

Employment History

Infochimps CEO Present PARC EIR 2012 SIOS SVP, GM 2009-2011 StackIQ CEO 2008-2009 Eyespot CEO 2005-2008 Integral CEO 2005 INCEP CEO 2000-2004 CDI VP Marketing 1998-1999 Teradata Dir. Prod Mrktg 1998 Teradata Dir. Prod Mgmt 1996-1998 NCR Strategy 1996 AT&T Sr. Engineer 1991-1996 NCR IC Engineer 1988-1991 DSC Digital Eng 1986-1988 Lockheed Electric Eng 1986

Blog: www.jameskaskade.com; Cloudbook page http://www.cloudbook.net/community/contributors/jim-kaskade

SIOS, 2009-2011

LED SIOS’ CLOUD STRATEGY & INNOVATION Business requirements revolve around the applications, not the infrastructure. Even though Cloud Computing has shown a clear path to infrastructure automation and cost reduction, the real opportunity lies with the ability to automate provisioning the application to the end-user.

Mr. Kaskade was tasked to establish SIOS’ overall cloud strategy in such a way that leveraged the company’s existing core competencies as well as guarantee a sustainable, long-term revenue stream in a large and high-growth market.

Following a company-wide study of SIOS’ data center expertise, Mr. Kaskade proposed a multi-phase strategy that involved: 1) identifying and partnering with complimentary technologies/companies to augment the existing businesses, leveraging Cloud; 2) licensing technology to accelerate go-to-market; 3) internally developing new core technology that would differentiate the company in a completely new long-term growth business; and 4) invest in academia and startup companies to co-develop transformative technologies which could completely leapfrog SIOS beyond its competition.

Mr. Kaskade detailed a three-phased business case to establish SIOS as a clear leader in Cloud. Phase one involved OEMing a leading cloud management solution that could initially be sold standalone and later as an integrated component of a broader solution. Phase two was to develop the first private cloud Platform as a Service for Fortune 1000 enterprises through a co-innovation partnership with one of the largest System Integrators. Phase 3 involved developing an advanced cloud storage technology, which would allow the company to address data storage requirements for consumer and/or enterprises in a way currently not available.

Mr. Kaskade exhibited a sound process, testing his thesis in a systematic way with peers in the industry, leading analysts, and most importantly a suite of CIOs and data center architects. Mr. Kaskade successfully built an “A-team” of industry veterans who would take his vision and execute seamlessly. He also leveraged off-shore engineering resources in order to further reduce execution risk as well as expense.

Four months after Board support of Mr. Kaskade’s strategy, under his leadership the company was able to build a team that created its first cloud product, validate market requirements with UBS, Citibank, JP Morgan, Walgreens, and Flextronics, and establish a first-of-its-kind CTO and Business-unit sponsored joint-development partnership with Wipro Technologies in support of a flawless go-to-market strategy.

CLOUD SPEAKING ENGAGEMENTS Mr. Kaskade has participated in: the Open World Forum workshop on ‘Cloud Computing think tank’ with leaders in industry; keynoted at SugarCon 2010 on “Mission critical applications in the cloud”; presented at CeBIT 2010 with Amazon on "Enterprise Applications and the Amazon Cloud"; moderated a virtual panel with Larry Augustin, CEO of SugarCRM, and Jeff Barr, Amazon Web Services Evangelist, on “Enterprise Cloud Adoption”; presented at Cloudslam / Cloud Lab’10 on “Mission Critical Applications Can Benefit from Cloud Computing”; Led seminars at the Founder Institute 2010 on the topic "Do Your Basic Research to Raise Cloud VC $"

MEDIA COVERAGE Simon Robinson of 451 Group: The Cloud is a Great Mechanism for Disaster Recovery (DR) and High Hvailability (HA). Virtual Strategy Magazine: What is a Viable Cloud Strategy for SMB Data Protection? Donna Fuscaldo of FOXBusiness: Which Cloud Computing Program is Right for You?


Clearly a ‘level 5’ Leader “I know Jim as fanatically driven, infected with an incurable fire in his belly to produce results. He could not stand mediocrity in any form and is utterly intolerant of anyone who would accept and satisfy with ‘just enough’ results. I could see at all times his unwavering resolve to do whatever must be done to produce the best long term results – no matter how difficult it is. He sets high standards and raises the bar high in expectations from his direct reports as well as he exceeds the expectations of everyone he works with by setting high standards for himself.” Surendra Reddy, CTO, SIOS


Express Ventures EIR / StackIQ CEO, 2009

SERIAL ENTREPRENEUR & CLOUD High-performance computing clusters based on Linux have been rapidly becoming the dominant computing platform for a wide range of scientific disciplines. Yet, straightforward software installation, maintenance, and health monitoring for large-scale clusters has been a consistent and nagging problem for non-cluster experts.

Mr. Kaskade was invited in by a group at the UCSD Supercomputing Center who had been developing a new Linux OS distribution based on RedHat for over 10 years to address issues with deploying and managing large HPC clusters.

Mr. Kaskade worked with the Rocks Cluster Distribution team and a commercial partner, now StackIQ, to reposition the project into a new growth market with a high-end Fortune 1000 private cloud and Big Data operating platform.

Mr. Kaskade knew that the HPC market was limited in size and growth and that Cloud Computing in the commercial space was just beginning to skyrocket. With the addition of a cloud automation layer, the Rocks project could be applied to the automated initiation, execution, management, integration, and availability of mission-critical enterprise applications on a shared, on-demand, standardized platform – a Private Platform as A Service.

Mr. Kaskade’s vision was to compete head-to-head with incumbents like VMware as well as emerging venture-backed startups like Eucalyptus and Cloud.com.

He believed that the Rocks team had already proven their ability to scale (installing complete HPC clusters of over 1000 nodes in less than an hour). What they were missing was an administration interface and multi-tenant cloud services capability.

Mr. Kaskade assumed the role of CEO and led the team through a process to further expand the work done at UCSD and the commercial entity, StackIQ. He worked to recapitalize the company, and prepare the team for a venture roadshow.

Mr. Kaskade led the process of defining a new engineering roadmap, creating a new business model and associated business plan.

He carefully sought out Industry veterans to test his thesis, talking to thought leaders at Amazon, Teradata, and Dell, as well as several venture groups in Silicon Valley including Sequoia, Trinity, and Redpoint.

It is Mr. Kaskade’s focus on team, which later led to a significant delay in executing the new strategy. Although the technology proved to offer incredible opportunities, the academic team was not yet ready to take the necessary leap into the commercial space.

Almost 18 months later, both commercial and academic teams where brought together. StackIQ is now a successfully venture-funded startup on its way to changing the cloud and BIG DATA landscape.

Vision, Passion, Tenacity “I am highly impressed by Jim’s entreprenurial vision and tenacity, as well as by his broad base of managerial and technical skills. Jim is an excellent CEO.” Franz Birkner, Managing Director, Express Ventures “I have known Jim for close to 10 years during which time I have had the pleasure to sit on the boards of two of his companies, both of which he founded and one of which my firm was the lead investor. As a result of these experiences I have found Jim to be an extremely resourceful CEO who has vision and passion. Most importantly I have found Jim to be the consummate professional with the highest integrity. Jim is a charismatic leader who commands respect and knows how to build and motivate a team.“ Mark Czepiel, Partner, Top Tier Investments/Paul Capital Partners “Through all stages of the startup life cycle, Jim demonstrated experience and skills of a successful CEO, consistently displaying passion and resolve for the drive, vision and purpose of the company. His knowledge in all areas of the business proved to make him not only a recognized leader in the industry, but also within the company to promote a common vision with the team, with customers and vendors, and with the investment community.” Jeff Gilford, Blackford Partners



Eyespot Video Network CEO, 2005-2008

THE ERA OF SAAS, MOBILE, & DIGITAL VIDEO

In 2005 Mr. Kaskade envisioned an online and mobile experience that would be driven more by video than by text and photos. Two years after Mr. Kaskade decided to pursue his first digital video startup, properties like Youtube began to gain traction and analysts began predicting that over 50% of the US population – 155.2 million people – would be watching digital video via online and mobile devices by 2008.

Analysts also began to forecast that advertisers would spend much more on video ads with growth rates of over 55%. And although video advertising was a small percentage of the total Internet ad spending or of TV ad spending, this market was soon projected to grow 63% annually to a total of $5.8B by 2013. Once again, Mr. Kaskade had focused on one of the fastest growth segments, which was just beginning to gain attention from venture groups.

Mr. Kaskade’s vision involved first spinning out a technology and team from his work at Teradata in data mining. He wanted to use product, team, and strategic capital to realize his vision in targeting marketing for wireless that combined his knowledge in CRM, mobility middleware, data mining, and databases. It became clear that Mr. Kaskade was ahead of the market opportunity by at least a year, which resulted in a two-phased plan to achieve his goals.

Mr. Kaskade raised $10M in venture capital and built a video SaaS platform for both online and mobile video content publishing. In phase 1, he amassed a network of over 10,000 web and mobile enterprises using his platform to distribute video. In phase 2, he then began building a first-of-its-kind video advertising network exchange (Ad-Exchange), which included an ad-serving offering that allowed web and mobile content publishers to take advantage of multiple advertising sources for in-stream video advertisements. Website owners or mobile carriers simply incorporated a few lines of code into their web and mobile media players and they obtained access to all the major video ad-networks globally.

Mr. Kaskade had established advertising partnerships with Google, Tremor, Yume, Adap.TV, Scanscout, Digitalsmiths, SpotXchange, DoubleClick, Microsoft, and 24/7, providing him the ability to guarantee a relevant/targeted ad for any video streamed through his SaaS platform.

These partnerships led to notable deals with Lucasfilm, SonyBMG, News Corp (Fox Sports, Fox HiLites, Fox On-the-lot), IAC, Vh1, NBA, AETN, Cyworld, Demand Media, as well as 10,000 middle-market website publishers. Mr. Kaskade sold the company in 2004 just prior to a major consolidation in the online advertising marketplace.

Business and Technology Sense “One of Jim's strengths is his ability to engage others to support his cause, listen to feedback, and act on it. Jim combines an unwavering tenacity with a clear vision to deliver. He's well respected among his peers, investors, and the business community as an extremely capable entrepreneur and CEO.” Rick Valencia, Chairman & Founder, ProfitLine “Jim is an extremely dynamic CEO/executive/entrepreneur. From the day he sold me on his vision to create a "RightMedia" advertising exchange for mid-market website publishers he was consistently the most determined, focused, and passionate person I know.“ David Gilby, Chief Revenue Officer, Eyespot Jim is one of the few digital media veterans that gets it. I watched Jim grow Eyespot from a single video destination (eyespot.com) into a network of thousands of websites leveraging their media libraries, media widgets, and video advertising web services (eyespotnetwork.com). He is an extremely strong strategist, product visionary, people person, and most of all...deal maker. It is rare to find a CEO with both a business and technology sense. Dmitry Shapiro, CEO & Founder, Veoh Networks


Front Page of Wall Street Journal, May 24, 2007 (Eyespot & Lucasfilm Partnership) Make-It-Yourself 'Star Wars' Lucasfilm Will Post Clips From Film Saga on the Web, Inviting Fans to Edit at Will George Lucas, creator of "Star Wars," has never hesitated to protect his intellectual property, which is why some call him "Lucas the Litigator." But this week, his Lucasfilm plans to make clips of "Star Wars" available to fans on the Internet to mash up -‐-‐ meaning to remix however they want -‐-‐ at will. In essence, Lucasfilm is going to legitimize and streamline a pastime that has become increasingly popular on the Web. A search for "Star Wars" on YouTube, for example, turns up some 98,000 results, many of them videos drawing on original content from the movies. But on third-‐party video sites, Lucasfilm executives "can't control it, and they can't monetize it," says Jim Kaskade, Eyespot's chief executive officer. Eyespot already works with various media companies. But the "Star Wars" project is the most ambitious yet, says Mr. Kaskade. The "Star Wars" team "understands social media and is embracing it."

INCEP Technology CEO, 1999-2004

GAME CHANGING THE FABLESS SEMICONDUCTOR INDUSTRY

During this period chip performance and electronic system performance both were projected to follow the same historically aggressive growth trajectory over time. However, the capabilities of semiconductor support technologies were projected to lag. Silicon performance was not only continuing to be gated by the advances in semiconductor technology, but also equally dependent on the need for advances in power delivery, thermal management, and packaging technologies – starting at the chip and extending out to the system.

Mr. Kaskade founded INCEP in 1999 after spinning out technology and team from a semiconductor services company where he served as VP of Marketing & Sales. INCEP was Mr. Kaskade’s first self-founded company, which acted as a springboard for his career as a CEO.

Over a course of four years Mr. Kaskade engaged strategic joint-developments with CPU companies including Intel, AMD, Sun, IBM, and HP; with GPU providers such as NVIDIA; and ASIC/chip manufacturers including Texas Instruments.

Mr. Kaskade and his team developed a revolutionary chip package with leading substrate vendors that enabled CPU vendor roadmaps for thermal, voltage, and instantaneous power delivery for over a decade with cost reductions of up to 50% for voltage regulation, 16% for device packaging, and 20% at the system-level for OEMs.

The company had 74 patent filings – five US patents issued, 36 pending, and 33 provisionals outstanding when the company was sold. Coverage included three unique modular and high-performance power delivery methods. Proper patent prosecution was core to the success of the business.

INCEP had a number of candidate CPUs in test with its packaging, proving its superior performance over alternatives from companies who were much better capitalized. Mr. Kaskade was successful in achieving market validation in an extremely capital efficient manner.

He exhibited an exceptional ability to understand the company’s value proposition across the supply chain – a key element to achieving success in such an established industry. Mr. Kaskade not only navigated sophisticated MPU end-customers, but packaging, power supply, and connector suppliers, as well as compute system OEMs.

After a number of strategic projects at Intel and AMD were internally delayed / redirected, Mr. Kaskade led the sale of the company to a $2B strategic investor (who was also a manufacturing partner, joint-development partner, and customer).

Leads From Dreams To Success “I came out of retirement because of Jim. His energy was contagious. His focus on big opportunities was too compelling. His ability to articulate his vision was outstanding. Jim and I spent over 4 years building a dream, during which I watched him grow from an individual contributor to an exceptional leader and CEO.” Jack Shemer, Founder & CEO, Teradata

Derives Vision From Listening To Customers “Jim has developed a strong understanding of the Fortune 1000 enterprise and the needs in the data center. He's stayed ahead of the industry working on the bleeding edge, whether it's building the worlds largest switch fabric, launching the first data mining enabled RDBMS, developing new BI tools, or, semiconductor packaging. I would gladly work with Jim. He's a talented executive and entrepreneur.” Jim Dietz, COO, INCEP Technologies

Check out my blog: www.jameskaskade.com; Cloudbook page http://www.cloudbook.net/community/contributors/jim-kaskade

Beginning of INCEP and Intel partnership, February 26, 2001 INCEP Delivers New IA64 Processor Packaging INCEP Technologies announced today delivery of core packaging technologies for a high-‐density concept server scheduled for display at the Intel Developer Forum. As part of a new prototype development agreement, INCEP has collaborated with Intel to design a small form-‐factor IA64 concept server, designed for Intel’s Itanium™ processor family. The concept server will use INCEP’s power and thermal technologies as part of an integrated approach to processor packaging. “INCEP enables the power of silicon by combining power, thermal, and EMI solutions within an integrated architecture,” stated Jim Hjerpe Kaskade, President of INCEP Technologies. “Only by taking a system-‐level view to chip-‐level packaging is INCEP able to provide a solution which offers a roadmap for several CPU generations.”


NCR/Teradata, 1988-1998

DATA WAREHOUSING REINVENTED WITH BI

Mr. Kaskade began his career in the data centers of Fortune 1000 enterprises as an engineer at NCR (later Teradata), the leader in data warehousing solutions. As a young engineer, hungry for the cutting edge, he was chosen to be among an elite group spun out of core development and placed in a separately-funded business unit – a BU tasked to create the next-generation data warehouse offering.

He and four other engineers invented the BYNET (BanYan NETwork, a folded banyan switching network built on the original YNET). Mr. Kaskade and his team redesigned the original compute and storage node interconnecting technology used to create the DBC 1012, invented by Jack Shemer and David Hartke in the early 1980s. The BYNET proved to be linearly scalable, connecting up to 4096 processor nodes, and addressing scalability limitations of the YNET.

Following his success in engineering, Mr. Kaskade turned to consulting some of the largest Teradata customers on their data warehouse architecture - customers including Walmart, Bank Of America, and AT&T to better learn of customer challenges directly.

He later began developing new products for the company in an advanced R&D or “special projects” role. It was then that he identified data mining, knowledge discovery, and business intelligence as a strategic space, which could truly leverage the depth of data stored in the many data warehouses powered by the Teradata platform.

Mr. Kaskade had gained experience with every component of the enterprise data warehouse framework for Fortune 1000 companies, eventually focusing on web-centric end-user business intelligence applications - applications which could realize the value of an ever- increasing amount of data captured via the web user traffic.

Mr. Kaskade embarked on a path, which resulted in making fundamental changes to the Teradata database to incorporate analytics, which would automate the data mining process for data warehouses. Mr. Kaskade sold senior management on a number of business cases which followed his vision of data mining, and what later became a new age of information democracy with data warehousing and business intelligence.

Through a set of reseller partnerships, OEM partnerships, and core technology development, Mr. Kaskade led the Teradata data mining initiatives within the company, starting with a project referred to as Teradata Scalable Discovery, and now Teradata Warehouse Miner (TWM), leading to Teradata’s Business Intelligence program today.

TWM provides advanced analytic capabilities directly within the relational database. With this development applications can access, through an analytic API, machine learning algorithms such as rule induction, clustering, regression, association, and even neural nets, as an integrated operation directly against the detailed dataset.

This program was successful and has been quickly followed by other leaders in the industry including Oracle, and IBM. Mr. Kaskade’s intrapreneurial efforts led to his responsibility for Business Intelligence and it’s impact on the Teradata RDBMS.

Dedication To Providing Shareholder Value “Jim has the leadership skills to bring the right people into the business, and to position the company over time for the maximum potential. Jim's energy and enthusiasm for the business survives the highs and lows of the startup process, and his dedication to providing shareholder value and protecting the interests of all of the stakeholders, is a testament to his business ethics and commitment to hard work. I would gladly work with Jim again, and gladly support any entrepreneurial enterprise led by Jim.“ Marco Thompson, Managing Partner, Express Ventures

Ability To See Through The Noise “What impresses me about Jim is that he continues to be extremely accurate in his prediction of this industry and where it is headed. He is also one of the rare CEOs that really understands what it takes to blend technologies and services that can guarantee distribution, performance and ROI. Jim is an outstanding entrepreneur and CEO and I would not hesitate to work with him again.” Dan Flanegan, Co-Founder & CEO, Soapbox Mobile



FOUNDERS GIVING BACK Mr. Kaskade teaches courses to aspiring CEOs, assisting Adeo Ressi and team at the Founder Institute (FI), which has become the largest incubator in the world by number of companies created, number of locations, number of mentors and pace of company creation.

Founder’s collective efforts have helped launch nearly 250 companies worldwide by over 300 Founders that employ thousands of people.

FI has encouraged some of the smartest and most talented people on the planet to give up the safety of their day jobs and pursue a challenging path to their dreams.

ENVIRONMENTALLY CONSCIOUS Mr. Kaskade has co-founded (with his wife, Annie) GreenEdge Kids, (www.GreenEdgeKids.com) the largest etailer of sustainable children's clothing for ages 2-14.

He and his wife also launched their own line of USA-made premium eco-denim for children, GreenEdge Denim (www.GreenEdgeDenim.com).

GreenEdge Denim was born out of a desire to acknowledge the importance of the youngest generation, fuel recognition of the world we come from, and layer meaning into style.

PATENTS • All digital phase locked loop • Apparatus for providing power to a microprocessor with

integrated thermal and EMI management • Method and apparatus for providing power to a microprocessor

with integrated thermal and EMI management • System and methods for creating, collecting, and using metadata • System and methods for online collaborative video creation • Automatic aggregation of content for use in an online video

editing system • System and methods for storing, editing, and sharing digital

video • System and methods for distributed edit processing in an online

video editing system

EDUCATION University of San Diego, 1989-1993

Masters in Business Administration

New Product Development, Entrepreneurship, Finance

University of California, Santa Barbara, 1984-1988

Bachelors, Electrical Engineering & Computer Science

Adv Programming Architectures, Semiconductor Design

Focuses on Return On Investment “As a board member and investor I was able to observe Jim Kaskade in a management role on multiple occasions. Jim utilized a hands-on, high-energy approach to managing an early stage technology company that ensured good communication and visibility both inside the company and at the board level. Jim’s level of preparation and analysis prior to meetings made discussion and decision making a straightforward process. Jim also displayed good people skills, ethics and financial acuity. I would certainly recommend Jim for a leadership role in a technology startup.“ Joe Markee, Managing Director, Express Ventures

Builds Value With A Focus on Team “Jim is one of few CEOs who truly understands what it means to leverage the strengths of those who report to him and makes the effort at building group consensus with his colleagues.” Mark Hill, SVP Business Development, Eyespot

Knows The Customer “His understanding of customer need and properly aligning that with technology offerings, coupled with an endless amount of energy/tenacity is what will benefit any organization led by Jim.” Randy Lea, VP Global Products & Services Marketing, Teradata

