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One-stop Promoting PlatformCreative Product
WHAT ARE WE DOING ?
The largest cool gadgets free trial and shopping guide platform in China. We provide shopping guide content, online & offline free trial as well as an online store for the most interesting gadgets and high quality products from all over the world to our users and general consumers. We provide purchasing decision reference of real worth for target consumers which includes shopping recommendation from product professionals and authentic hands-on review from our users.
We have been awarded The Best New-product Crowd-trial Platform 2015 in the second China WeMedia Annual Conference, November 2015.
Age Span 23 ~ 39: 90% 500,000 WeChat Followers
70% on Mobile End 80% Middle-class Male
5,000 Chief Expert Trier3 million user base; age 20 ~ 39; middle class in China that are quality sensitive
Gurus in specific fields that have a say in specific product, instead of commercialized KOL
Our users are highly active in social media such as WeChat and Weibo
Content output on most valuable and popular mobile-end platforms; high quality content to maximize attention economy
Genuine and intense interest in gadgets; strive for high quality life; like sharing and shopping
All authentic UGC; genuine word-of-mouth; multi-dimension promoting
10,000+ Users Participation Per Trial Campaign
WEIBUSI video studio shares video reviews of high quality tech products.Product categories include smart hardware, mobile phones, laptops, white goods, unmanned drones, softwares, etc.As of Jan., 2016, WEIBUSI video studio has produced video of over 150, of which the total views surpasses 25 million.
DJI Inspire 1 Surface Pro 4 Moto 360
Misfit Shine 2 Meizu MX5
Galaxy Note 5 Parrot Bebop Mi Router
BMPCC
Yuneec Q500 4K
LETV Xiaoyi Sports Camera
JiGuo.com Subsidiary Video Studio
Entrepreneur Voice
One-to-one interviews with the most outstanding and innovative entrepreneurs in the smart industry across the globe.
Start-up Report
Reporting the most innovative projects and products in VR/AR, smart medical treatment, fitness wearables, intelligent vehicles and gadgets, etc.
Morning News
Daily posting in 1,000+ WeChat groups; WeChat Moments of Zhidx.com Chief Editor; PC/H5/Baidu Baijia media platforms. One-stop covering of 300,000+ industry professionals.
Entrepreneur Communities
Business communities are built for resource integration and opinion exchanges in the industry. Online Entrepreneurship Lecture is given every Thursday to share stories of innovative enterprises.
No.1 We-Media
New Hardware is initiated by Guoren Zhang, Chief Editor of Zhidx.com. Its collums on Sohu.com and Baidu Baijia has PV exceeding 10 million and is awarded the Most Valuable Original We-media in smart industry.
Zhidx.com daily covers 300,000+ smart industry readers (As of Dec., 2015)
Officially invited by Apple To Apple Launch Event in San FranciscoThe ONLY Chinese smart industry media invited
Officially invited by VolvoTo Los Angeles Auto Show in the U.S.The ONLY Chinese smart industry media invited
Officially invited by MicrosoftTo Microsoft headquarters in the U.S. Among the first to try HoloLens
Building a CES online community of 300+ Chinese entrepreneurs5-person CES reporting team One of the Largest CES reporting team among China’s new media
Officially invited by IntelTo Intel Developer Forum in San FranciscoThe ONLY Chinese smart industry media invited
2015.08 2015.09 2015.11 2015.11 2016.01… …
WHAT PROBLEM DO WE SOLVE ?
Challenges in New Product Promoting in China
Challenges Why? Most Effective Strategy in China
Transformation in information obtaining
Marketing campaigns are only effective when information is released in where the audience is gathered. Now, to reach the target audience in a productive way, one can no longer solely rely on traditional media, as the new media is becoming dominating in modern life.
Media release in multiple platform: wide coverage with traditional media+ social media marketing.
Entering new market Inadequate understanding of local industry, consumer’s habit, and consumption level, etc.
Highly targeted marketing: to target at the consumer that are the most drawn to technology and has the purchase power to lead a quality life.
Increasing new product awareness Weak customer base & low brand awareness
Effective word-of-mouth communication: quality-sensitive consumers seek authentic experience report from people who have a say in certain product; social media facilitate mutual-interaction and enable the word-of-mouth go viral and to reach more potential consumer.
• Daily content creating of the newest gadgets
• Trial campaigns first-time revealing new product to the highly-targeted consumer
• 4 different product trial modes
• Content ranges from image, text and video
• Initiating trial campaign alliance
• Single campaign covering 10 million people at most
• Cool gadget drifting box: 100+ rounds annually
• Exhibiting at 30+ exhibitions annually
• Collaborating with 10+ experience stores in China
One-stop Promoting Solution
• Content of best-buy recommendation
• JiGuo.com online store• URL quick redirection to
purchasing page
• Entrepreneur Voice: high-end interviews with senior executives
• Morning News posting in 1000+ industry WeChat groups
• Daily covering 300,000+ industry readers
Offline Experience
Industry Voice
New Product
Exposure
Distinctive Ingenious Content + Word-of-mouth from Tech Gurus + Highly-targeted Promotion on Multiple Platforms + Facilitating Sales in an Organic Way
Online Trial Campaign
ShoppingGuide &
Online Store
Yilong Wei WEIBUSI Video Studio
TopSmart Technology Co., Ltd., established in 2014, is an innovative company who strives for providing high quality products and services to consumers. We headquartered in Beijing, with a branch office in Shenzhen. We have the global gadget and high-quality product crowd-trial and distribution platform - JiGuo.com and the top smart industry media Zhidx.com, with our service covering the global market.
Our team members are all from Sohu(NASDAQ: SOHU) and 360(NYSE:QIHU), technology giants in China, with their respective expertise in new media, e-commerce, interacting community, marketing and oversea market operation.
About Us
Peng Liu CEO
LaRiver CMO
Guoren Zhang Chief Editor of Zhidx.com
Bin Liu COO
Previously:Head of Business of 360, Global OP.Sohu Mobile Game Center, Director.Mobile 2.0, Founder.
Previously:Sohu Webo, Operation Director. Sohu IT/Digi Department, VP.Sohu Household Electronic Channel, Chief Editor.
Previously:Sohu IT/Digi Department, GM.Sohu Weibo, VP.
Previously:New Hardware, Founder.Sohu Mobile Channel, Chief Editor.CNMO.com, Chief Editor.
Now:WEIBUSI Video Studio,Founder.Guru of Tech Products.Original tech video creator.
NEW PRODUCT CROWD-TRIAL
Type Rules / Effect Duration Outcome Product Case Presentation
Popular Trial
· Approach: Open application on all platforms of JiGuo.com(PC/H5/WeChat, etc.) · Rules: online application, user selecting, generating product review · Review: One trial review for each product · Promoting: All reviews will be posted on JiGuo’s platforms, excellent reviews will be also published on our collaborating media
40 Days
· Applicants 3000 · Review Product amount X 1 article · Audience reached1,000,000
* Large amount of product and multiple interesting features
Product Samsung Galaxy Note5 Quantity 20 PCS Unit Price 5,388 RMB Website Link Click
Designated Trial
· Approach: Open online application for all expert triers or JiGuo.com inviting suitable triers for specific product· Rules: online application, user selecting, generating product review · Review: Expert triers produce high quality product review · Promoting: On all JiGuo.com platforms
10 Days · Review 1 · Audience reached100,000
* Small amount of product or on prototype stage
Product Fiil Wireless Bluetooth Earphone Quantity 1 PCE Unit Price 1,599 RMB Website Link Click
Alliance Trial
· Approach: All our APP, website and WeChat account alliances will co-launch product trial campaign · Rules: JiGuo.com will connect with tech companies and decide product quantity for each alliance; trial campaigns is subjected to the rules of respective alliance platforms · Review: All trial product on our alliance platforms will have a product review generated or its equivalent promoting material · Promoting: JiGuo.com platforms, alliance platforms and other collaborating media simultaneously promoting
40 Days
· Applicants3000~10,000 · Review Product amount X 1 article · Audience reached3,000,000
* New product with high quality and large amount
Product Garmin vívosmart HR Smart Watch Quantity 10 PCS Alliance JiGuo.com + ZAKER JiGuo.com Link Click ZAKER Link Click
Video Trial
· Approach: JiGuo.com subordinate video studio and Chief Expert Trier · Review: Video studio or Chief Expert Trier producing high quality review video · Promoting: major video platform promoting
15 Days · Time length 4~5 min · Audience reached100,000
* Good product of all kinds
Product DJI Inspire 1 Pro Quantity 1 PCE Unit Price 27,999 RMB Link Click
Tailored Trial Campaign: 4 Types to Suit Different Products
WeChat promoting ( the most popular social media app in China ) makes it possible for new product to go viral in virtual space to give new product lasting exposure and attention among the target audience.
Effective Social Media Promoting - WeChat Trial Campaign Canvassing
Online debut product trial activities
Users apply for trials Pop up voting rules Users share voting pages with friends
Inviting friends to vote and apply
Friends may start a new vote themselves
WHOLE INDUSTRY RESOURCE
Chief Expert Triers may be senior executives in well-known internet companies, and in key areas such as VC, Media, PR, Design, FMCG, Cross-industry as well as KOL (Key Opinion Leader) with substantial influence.
Expert Triers Spreading the Word-of-mouth
User’s Influence - 5000+ Chief Expert Triers
New Media
Portal Media
WeChat Account
Social Media
Highly Targeted & Multi-dimension Promoting
Trial canvassing of the applicants in their WeChat, QQ space, online forum, zhihu.com, QQ & WeChat community to reach the target audience most effectively.
Product review and other content covering new media: TouTiao.com, ZAKER, yidianzixun.com, XianGuo.com, tuicool.com, VIVA, etc.
PC channels of major portal media websites; App simultaneous content outputting.
Video Platform
Covering mainstream video websites and platforms. One-stop reaching target users with JiGuo.com and WEIBUSI video channels.
Vertical Media
Covering dozens of traditional vertical media in areas such as technology, Internet, automobile, finance and economics, baby, etc.
Including influential WeChat official accounts of more than 240, covering technology, finance and economics, maternal and infants, fashion, culture, automobile, etc. Total subscribers exceeding 50 million.
Media Resource
Auto Finance
Tech Fashion Baby
TOP Accounts: IT爆料汇、爱搞机、iPhone频道、互联网爆料、科技新知、苹果汇、安卓汇、运营商头条、安卓之家、头条资讯等；
TOP Accounts: HOT男人、单向街书店、商务范、小腹基、拾文化、潮人、空间设计、前线、视觉中国、奢侈品的那些事等；
TOP Accounts: 我是个妈妈、教子有方、育儿亲子百科、母婴头条、辣妈教室、育儿百科、亲子第一课堂、妈妈之家、辣妈学堂等；
TOP Accounts: 汽车迷、爱车一族、汽车秀、交通91.8、车头条、车头条、新车评、易北辰、汽车微杂志、汽车洋葱圈、非常好车、汽车很听话等；
TOP Accounts: 水木文摘、中金在线、政商阅读、每日经济新闻、中国新闻周刊、创业邦、投行资本论坛、MBA智库、CEO智库、穷爸爸富爸爸等；
Industry Resource: WePlay Alliance Covering 50 Million WeChat Subscribers
Total WeChat Accounts: 40+ Subscriber: 900W+
Total WeChat Accounts: 20+Subscriber: 550W+
Total WeChat Accounts: 20+ Subscriber: 650W+
Total WeChat Accounts: 100+ Subscriber: 2800W+
Total WeChat Accounts: 40+ Subscriber: 500W+
Service Model
ONLINE PROMOTING
WeChat Moment; Text, Photo, Video;
Feedback; Community interaction;
Product advocacy…
Word-of-mouth Content
......
Gadgetry & High-quality Product Makers
Products for try
To purchase, follow,order online or offlinebecome potential consumer
Crowd-trial & Distribution Platform
Inviting expert trier to
try product
Selecting product trial applicants
Chief Expert Trier
General Pubic
Huge influence
Wide coverage
Media of content spreading and product promoting
Word-of-mouth spreading significantly acceleratedSNS/Community
interaction
Consumers who strive for quality life
Popular Trial - Product Trial for General ConsumerUsers signing up for each product trial: 3,000+Users covered in each trial event: 100W+
Case Presentation:· Product: Dyson HP01 Air Purifier Fan, 1 PCE.· Expert Trier Application: Selecting suitable Expert Trier applicants for specific product.· Product Review Generating: Reviews with text, image, etc.· Spreading Channel: Reviews releasing on the platforms of JiGuo.com and other 10 collaborating media of ours, total audience covered reaching 100, 000+.
Model 1: Open Online Application for All Expert Trier Model 2: Designating Chief Expert Triers for Specific Product
· Product: Sunnto AMBIT3 RUN outdoor watch · Expert Trier Application: Jin Xi (Baidu Baike) athlete in the China’s National Team, male triathlon athlete. · Product Review Generating: Wearing the watch in real match field to experience the product, when he won the champion. · Spreading Channel: Wearing the watch when he came to the stage to receive the award; product reviews posting on the platforms of JiGuo.com and other 10 collaborating media of ours, total audience covered reaching 100, 000+.
Designated Trial - Product Trial for Expert Triers
Case Presentation:
JiGuo.com Trial Collaborating Platforms
JiGuo.com has partnered with 15 trial campaign alliances, ranging from APP, website to WeChat account, who will launch product trial campaigns together with JiGuo.com. JiGuo.com will select suitable alliance to co-launch the campaign according to the product category, which includes technology, automobile, fashion and outdoor.
Highly targeted and quality-sensitive audience is reached and the total audience we cover in a single campaign is 10 million.
Trial Campaign Alliances Co-launch
GoFast China Launching Video 300W+ No.1 PV
Martin Jetpack China Launching Video
200W+ No.1 PV
Redmi Note 3 Video Review 30W+
iPhone 6s made Tibet Scenery Film:
Rivaling Apple Official Commercials
Aerial Taiwan Video Produced by JiGuo.com Expert Trier
with DJI Drone
Moto 360 Review Video 25W+
What is Video Product Trial? For high-quality and interesting product, review video will be produced by JiGuo.com subordinate video studio or gurus in certain area and then be promoted with our bountiful online marketing resources. Top tier professional video will show product features in the most user friendly way to create brand awareness among target consumer.
Content and Style: Product features are showed in specific scenario with minimalistic video style. Video episode typically lasts 3~5 minutes, individual experiencing and reviewing constitute the greatest part and teaching is for the lesser part.
Promoting Resource: JiGuo.com has channels on major video platforms, such as youku.com, tudou.com, iqiyi.com, v.qq.com, tv.sohu.com, etc. Those of WEIBUSI video study include youku.com, tudou.com, iqiyi.com, etc.
Data: Views per episode: 10W+Total video channels: 20
Video Product Trial
Average page view of single article reaching 5W+.
Media Promoting - Zhidx.com
Press Channels:Zhidx.com PC/H5 Site, WeChat Platform, Baidu Baijia, Sohu News, Netease News, iFeng.com News, Today’s Headline, ZAKER, Xianguo, Tuiku and New Hardware, etc.
Zhidx.com media service is usually in coordination with the promotion of JiGuo.com.
1. One-to-one Personal Interview2. Online Lecture and Seminar3. News Publishing4. Start-up Meet-up5. Resource Integrating
Tim Cook / Apple CEO Exclusive Interview by Zhidx.com
2015/05, Report
Ricardo Reyes / Tesla Motors SVP Exclusive Interview by Zhidx.com
2015/09, Report
Service Model
OFFLINE PROMOTING
1.13 ~ 1.15 Beijing 2016 Internet Carnival
3.6 ~ 3.12 Shanghai Appliance & electronics World Expo ( AWE )
4.20 ~ 4.22 Shenzhen Consumer Electronics China（IFA）
4.28 ~ 5.2 Beijing GMIC Beijing
May Shenzhen 2016 Shenzhen Maker Faire
5.11 ~ 5.13 Shanghai 2016 CES Aisa
6.30 ~ 7.3 Nanjing Asia Outdoor Trade Show 2016
7.6 ~ 7.8 Shanghai ISPO Shanghai
August Shanghai 2016 Tudou Festival
8.18 ~ 8.21 Chengdu 2016 MacWorld Aisa
November Beijing 2016 Beijing Maker Faire
11.16 ~ 11.21Guang zhou China Hi-Tech Fair
Part of 2016 Exhibitions JiGuo.com Will Participate (Updating)
We will exhibit at no less than 30 exhibitions in China annually to create product and brand exposure for our partners as well as provide hands-on experience opportunity for the targeted audience. Exhibition themes range from technology, smart hardware, internet, mobile internet, fashion, outdoor, etc. and the estimated audience we reach annually is 500,000.
Besides, JiGuo.com will host smaller events and shows for offline experience, which is followed up with online promotion of the event photos and articles on social media and mass media platforms in order to maximize brand exposure and spread positive word-of-mouth. Our offline promoting service is open for application for all interesting product. We will select suitable products for specific exhibitions to be shown in our booth. We will take charge of all the logistics, showcasing and media promoting, and our partners only need to provide 2 product samples and no manpower.
Major Exhibitions JiGuo.com Participates: 30+ Annually
2015 China Consumer Electronics Expo Qingdao/2015/07
2015 China Electronics Fair West China
Chengdu/2015/07
China International Smart Wearable Devices Expo
Shenzhen/2015/07
Xiaofanzhuo Innovation Venture Annal Party
Beijing/2015/08
2015 Tudou Festival Shanghai/2015/08
ZhongGuanCun Innovation Way Beijing/2015/09
China Innovation Week Beijing/2015/10
Shejipi - Innovative Brands Exhibition 2015 Creative Industry Expo Shanghai/2015/12
2015 International Smart Hardware Expo Shenzhen/2015/08
First Beijing Maker Faire Beijing/2015/11
Tsinghua Tong Fang Technology Square Gadget Show
Beijing/2015/11 Beijing/2015/10
More>>
Freescale - Internet of Tomorrow
Itinerant Exhibition 100 Exhibitions in 90
Cities in China
Sohu.com TV Drama Awards Sohu.com CEO Chaoyang Zhang
in Front of JiGuo.com Booth
Apple Watch First Experience in China
@Sina office
Started in Nov., 2014, Gadget Drifting Box is our innovative offline promoting approach that showcases the most interesting product to target consumers in places such as tech companies, incubators, cafes, campus, annual party, and important events, effectively creating or enhancing brand awareness among the highly targeted audience. Till Nov., 2015, we have hosted gadget drifting events for 100+ times and reaching a high-potential consumer audience of 200,000. At present, we have product experience stations in internet giants in China such as Baidu (NASDAQ BIDU), Alibaba (NYSE: BABA), Tencent, MI, Didi Taxi, Sina (NASDAQ: SINA), Netease (NASDAQ: NTES), iFeng.com (NYSE: FENG), momo, etc.
Application is open for all with interesting products. Successful applicants only need to provide 2 product samples to join our gadget drifting box.
Gadget Drifting Box
@Wangjing SOHO, Beijing
Offline Stores for Experiencing Tech Products
We have built cooperation with top tech-product experience stores, another effective way to promoting tech products among the target consumers.
Application is open for all companies with interesting products. Successful applicants only need to provide 2 product samples to be shown in the store.
Location: Beijing
JiGuo.com Collaborating Experience Store
Location: Beijing
Location: Shenzhen Location: Beijing
Location: Shenzhen Location: Shenzhen
Location: Shenzhen
⼲州中舜
Location: Guangzhou
Withings Activité Smart WatchCASE PRESENTATION
Withings is a French company that invents smart products and apps and their product Withings Activité is a stunning Swiss-made watch that combines time and activity tracking.
Trial launching time: 2015.04.07
Time duration for user to apply: 14 Days
Total number of trial watches: 25
Unit price: 3800 RMB
Event time span: 40 days
Popular Trial: Withings Activité Smart Watch
Trial name-list unveilingProduct hands-on trial
High quality review spreadingExposure to target consumer continuously
14 Days2015.4.7-20
10 Days2015.4.24-5-4
Review spreading since 2015.5.4
Event launching onlinePromoting among target consumer
Trial Stage
Apply Stage
Spreading Stage
Trial Event Procedure
Rules for WeChat Viral Promoting:
1. Users with most vote will automatically secure a trial product.2. Each user in successfully inviting one friend to vote on WeChat canvassing page, will theoretically cast influence on 10 more people. The conversion ratio of voting people and influenced people is less than 10%.
Promoting of Trial Event - Viral Spreading on WeChat
3,325 UsersApplicant
500,000+ Users Trial Event Coverage
18,240 Participants in Canvassing
Product Reviews by JiGuo.com Users
Trial Report Links Trial Report Links
http://www.jiguo.com/article/index/831.html http://www.jiguo.com/article/index/1207.html
http://www.jiguo.com/article/index/886.html http://www.jiguo.com/article/index/1209.html
http://www.jiguo.com/article/index/909.html http://www.jiguo.com/article/index/1254.html
http://www.jiguo.com/article/index/938.html http://www.jiguo.com/article/index/2286.html
http://www.jiguo.com/article/index/984.html http://www.jiguo.com/article/index/2323.html
http://www.jiguo.com/article/index/1010.html http://www.jiguo.com/article/index/2358.html
http://www.jiguo.com/article/index/1061.html http://www.jiguo.com/article/index/2378.html
http://www.jiguo.com/article/index/1142.html http://www.jiguo.com/article/index/2380.html
http://www.jiguo.com/article/index/1134.html http://www.jiguo.com/article/index/2500.html
http://www.jiguo.com/article/index/1184.html http://www.jiguo.com/article/index/2531.html
http://www.jiguo.com/article/index/1186.html http://www.jiguo.com/article/index/2672.html
22 reviews produced by the users was selected and posted on a variety of platforms:
Sohu.com
WeChat:JiGuo
ZAKER
WeChat:GeekCenter
baijia.baidu.com
High Quality Review Spreading - on Multiple Channels
iFeng.com
Toutiao.com
Specifics Data
Campaign Time-span 40 Days
Crowd-Trial Event Applicants 3,325
Participants in Canvassing Process 18,240
Product Trial Reports Publishing Frequency on Multiple Platforms 42
Product Trial Reports Views (Based on available data) 932,392
Users Covered in Total 1.5 Million +
Pre-stage promotion with great event media exposure has attracted a number of users, and the follow-up spreading of product reviews helps draw the consumer’s attention continuously.
Data Summary
OUR PARTNEROur partner brands have reached 500+ (As of October 2015)
Our Partner
Our Partner
JiGuo.comEmail: [email protected]: [email protected]
TopSmart Technology Co., Ltd.HQ: 8th Floor, East Building D, Tsinghua Tong Fang Technology Plaza, No. 1, Wangzhuang Rd, Haidian District, China 100083
