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Lesson #1/3
Improvisational music has taught me to approach scenarios knowing that there are always solutions
Stubborn Optimist
Heinz.com | Crafting a Digital Experience for an Icon
3
/
The Power of the Keystone lies in the highest common ground of Heinz offerings
WE ALL WANT TO BE
ROCKSTARS
Strategy Creative DevelopmentGlobal
Problem Thinking Solution ValueIndividual
Lesson #2/3
Individual Individual Incremental
Problem Thinking Solution ValueHolistic Holistic Holistic Massive
Consumers: Augment the existing audience with “jazz friendlies”
Presenters:Operational & organizational support to sustain a new audience
Objective:Increase volume of ticket sales in jazz venues in USA sustainably
Objective:Increase volume of ticket sales in jazz venues in USA sustainably
Consumers:
Presenters:
Jazz presenters often are working siloed from other each other with limited access to best practices and rich data
Insight:
Enable presenters to capture and mine rich data to give focus and leverage to the jazz industry as a whole
Trade Strategy:
jazz commons
Objective:Increase volume of ticket sales in jazz venues in USA sustainably
Consumers:
Presenters:
Jazz friendlies want to expand their aesthetic, but are intimidated to see jazz for their first time
Lower the barrier to entry by easing jazz newbies into the experience with familiar interactions (friends, sharing, etc)
Consumer Strategy:Insight:
gigDIG
Jazz presenters often are working siloed from other each other with limited access to best practices and rich data
Insight:
Enable presenters to capture and mine rich data to give focus and leverage to the jazz industry as a whole
Trade Strategy:
jazz commons