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The Business of Social
Kelvin Quee Head, Partnerships [email protected] @kelvinq +65 9177 3635
Helpful – http://blog.jamiq.com http://slideshare.net/jamiq http://vimeo.com/jamiq Drop me an email and I will send you materials shown here. Available for conversations this Friday 6 am – 1130 am ibis Jakarta Slipi
Truth is
I don’t know anything about social media outside of Singapore.
To spark a discussion To share what JamiQ is doing up north To show social media is important and profitable for brand owners To seek advice in Indonesia
Real-time Crisis Monitoring: DBS Network Failure
Later spike due to amplification of news coverage in local media.
83% of the buzz around this crisis comes from Microblogs.
Spike forms as people realize ATMs and Internet Banking are down. 95% of the posts are from microblogs like Twitter and Plurk.
Real-time Crisis Monitoring: DBS Network Failure
DBS CEO apologizes on webpage, and story is covered on front page on both Straits Times and Business Times.
Just when all the chatter had died down…
Real-time Crisis Monitoring: IBM gets dragged into the crisis
DBS CEO’s apology mentions failure of IBM to keep the system up. Local and international jumped on this story.
Few mentions of IBM when the system first went down.
Real-time Crisis Monitoring: IBM gets dragged into the crisis
Dramatic increase in negative mentions of IBM.
At first not much blame was given to IBM.
Vendor Promotions 29%
Visitor Excitement 25%
Mobile Apps 12%
Setting Up 10%
CommunicAsia Marketing
10%
Registration Closed 4%
Jobs at CommunicAsia 2%
Skype CEO 2%
3D 2%
Product Launch 2% Party
2%
In the week leading up to CommunicAsia
2010, what are Singaporeans saying about
the major ICT event on the social media?
1. Participating vendors are tooting their
horns loud and clear making up the
largest slice of the pie.
2. Lots of visitor excitement from the
ground.
3. It’s a pity that Skype’s CEO being here
isn’t received with much fanfare.
4. Some vendors are still looking for “booth
babes” at the eleventh hour.
5. Folks involved in setting up can’t wait for
the event to begin and their work to end.
6. Disappointment from some that
registration is closed.
7. Why are people talking about the Navteq
AfterParty at Brewerkz even before the
event starts?!
8. Product launch of world’s first 14
megapixel camera phone. Isn’t that a
camera that makes phone calls then?
Created on 11 June 2010 by
17%
14%
14%
Skype
Samsung
Envivio
Yahoo!
Powerwave
NTT Docomo
ZTE
Altai
Motorola
Sony Ericsson
ADC
NokiaLTE IPTV Satellite SMS Wi-Fi WiMAX
Technology & Companies at
CommunicAsia 2010
LTE gets the most chatter
this year. Does that mean
it’s going to be the winning
4G standard in Asia?
Fair enough. Skype brought
their CEO down, gave the
keynote, and had the best
booth. No challenge here.
Data and trending by JamiQ. For more social media
intelligence, visit jamiq.com.
Social media is too interesting to be just charts and tables.
.com
Exploring the social
media with three
telcos on Twitter
The Straits Times, 4 November 2010
http://vimeo.com/jamiq
The Business of Social
Kelvin Quee Head, Partnerships [email protected] @kelvinq +65 9177 3635
Helpful – http://blog.jamiq.com http://slideshare.net/jamiq http://vimeo.com/jamiq Drop me an email and I will send you materials shown here. Available for conversations this Friday 6 am – 1130 am ibis Jakarta Slipi
