4 Billion Neglected in the marketplace |

Pay a poverty premium | Social

Entrepreneurs help empower the

poor but resources are limited

MNCs and Companies Saturated and highly competitive

marketplace |

In search of new customers | High

unemployment

• Telcos, micro-finance in the BoP show great penetration and success

• Next major wave: Low-cost housing, off-grid energy, food, water, sanitation, education, transport, infrastructure, home appliance, lifestyle products and services

• There is no center to orchestrate this massive market opportunity

Opportunity

IDENTIFICATION Broad Networks

In-Depth Vetting

Market Entry

PLANNING Strategic Assessment

Scaling Methodology

Bundling Potential

Social impact Goals

FORMATION External Sector Expertise

Partnership and Investment

Structuring

IMPLEMENTATION Translation

Venture Launch

Building High-Potential Partnerships

Project

• Soft-power marketing

• Social Micro-Franchising

INNOVATION

• Bundled Solutions

• Franchising Model

• Replication Strategy

OUR

ROLE

• Roll out SaniShop micro-franchise

across India, Indonesia, Cambodia,

Vietnam & South Africa

• Sell 10MM toilets in 5 years

GOAL

SaniShop Micro-Franchise

The Poor As Entrepreneurs | Creating Jobs | Affordability & Access

Impact More toilets, better health |

Better sanitation, health and

education

Converting Poverty into Markets

Sustainably

-Billions of Customers

-Many Sectors

-Blue Oceon Marketplace

-Massive Volumes Production

-Economies of Scale

-Extreme Affordability

-Mitigate Waste

-Cut intermediaries

-Efficient supply chain

-Create Jobs

-Helping People Help

Themselves

Focus Areas

Clean Energy

Jobs

Water & Sanitation

Social/Sustainable Enterprise

Approaches

Access to Markets

Capacity Building

Entrepreneurship

Innovative Partnership

Market-Based

New Business Model

Networks

Alleviating Poverty | Creating Jobs | Sustainable Revenue | Quality Of Life

President Clinton’s Commitment@CGI 2011 NewYork

BOP HUB Equity, Trade, Jobs & Progress

Transforming Poverty into

Sustainable Marketplace