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I T C Limited
Mohammed Nadeem, BIET MBA programme,
Type Public Traded as BSE-ITC.NS Industry Conglomerate Founded August 24,1910 Headquarters Kolkata, Key people Yogesh Chandra Deveshwar Revenue US$7 billion Employees 29000(2012)
INTRODUCTION
CEO, Yogesh Chander Deveshwar
List of products of ITC limited
Cigarettes: Gold flake, Navy cut, Indian kings Foods: Minto, Sunfeast, Bingo, Yippee etc.. Apparel: Wills Lifestyle and John players Personal care: Vivel, Hair care and skincare Stationery: Classmate and Paperkraft Safety matches and Agarbattis: Mangaldeep
SWOT analyses ITC Ltd STRENGTHS:
Market leadership is the one of the biggest strength of the company.
ITC leveraged it traditional businesses to develop new brands for new segments.
WEAKNESS:
Even today, ITC depend on the tobacco business revenues.
Cigarettes account for 49% of company`s turnover and responsible for 82% of revenues.
OPPORTUNITIES:
FMCG product like Aashirvaad, Bingo, and Sun feast has the increasing growth in the market. This can be good opportunities for the future of ITC.
ITC is moving into new and emerging sectors including IT with supporting business solutions.
THREATS:
Firstly threat is the competition in domestic as well as international market.
So dynamic government policies is also a biggest threat for the ITC
PLC Analysis Of ITC Cigarettes
After analyzing the ITC cigarettes in India it
was found that cigarettes are in the maturity stage. of their PLC.
This is because of the reason that most of the attributes shown by the cigarettes in India are similar to the attributes of a product in maturity stage.
Competitors of ITC Ltd Golden Tobacco RTCL Ltd Godfrey Philips VTC Industrial Ltd. Kothari products Marico Hindustan Uniliver Limited
Factory plant of ITC Meenakunte Village, Jallahobli
Bangalore - 562157Karnataka – India
Cigarette Factory, Sardar Patel Marg Saharanpur - 247001Uttar Pradesh – India
Anaparti East Godavari Distri - 533342Andhra Pradesh – India
Currently, ITC has over 39 warehouses in India and uses close to 500-800 trucks per day for shipment
Corporate strategy of ITC
Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets.
Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology.
Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality.
Ensure that each of its businesses is world class and internationally competitive
