Edussential

Edussential is an online learning program specifically tailored for

Caribbean students to assist in secondary school education

Students will be able to access a wide database of interative

information, tailored textbooks, online tutoring services, and test

& assignment banks to make learning an easier and more

enjoyable experience.

Our HQ location: St. George’s, Grenada

Established since February 2015

Business owner: Ms. Halina Bhola, Ms. Shanika

Douglas, Mr. Kurt Gilchirst, Mr. Joash Purcell and Mr.

Martin Messiah

Edussential

EdussentialOur vision is to create an online platform that empowers students in

the Caribbean to excel at their academic and become global thought

leaders

Our mission is to create online educational resources that will make

learning easier for Caribbean students.

Our target market is high school students

Our marketing strategy is to network with high schools, government

institutions and NGOs around the Caribbean to promote our services

We will also utilize social media in our Marketing Stratey

EdussentialOur Subscription for the website will be priced at US$10 per month

Our Edussential e-textbooks be priced at US$15

Online tutoring

Individual: US$20 per hour

Group (3 students and up): US$10 per student

We need an initial investment of US$25,000 to launch the start-up

which will include the cost of legal consultation, programming,

publishing, management and marketing

Management

Team

Finance Management IT Specialist Education Marketing

Key Personnel Teachers

IT

Technicians/Specialists

Accountant

Market Specialists

HR Managers

Students and Teachers to

test the software on

(Control groups)

UX Consultant

Flat

Organizational

Chart

to

maximize

communication

CEO

Marketing

IT

Management

Education

Recruitment We will recruit new employees using:

Online advertisements

Newspaper postings

High school and University recruitment

Skill Building We will provide on the job training

We will also provide financing for training in specific areas for our staff that

will boost the organizations productivity

Marketing

Research

We surveyed and interviewed:

500 Primary School Students from 12 schools in 4

Countries

1500 Secondary School Students from 21 schools in 7

Countries

Parents

Research

Secondary School Teachers

Representatives of Ministry of Education in 7 countries

Prime ministers of Jamaica, Grenada and Trinidad

President of Guyana

Regional UNESCO and UNDP Representatives in 2 countries

Market Size There are currently over 50,000 students enrolled in secondary

school around the Caribbean based on estimates from the

Caribbean Examination Council and the Ministries of Education

4 Caribbean Countries

The largest segments of students are located in Jamaica, Barbados,

Trinidad and Guyana

Customer Segments Our segmented niche market of Caribbean Secondary School Students including:

Students from Form1-3

CSEC candidates

CAPE Candidates

Returning Students

35%

10%

50%

5%

CXC Cape

Form 1-3 Returning

Value Proposition Newness

Performance

Customization

Effectiveness

Design

Brand

Price

Cost Reduction

Risk Reduction

Accessibility

Secondary School Education Online

Student Directed

User friendly design

No special requirement

Easy to navigate

24/7 Accessibility anywhere

in the world)

Focused Approach

Enhance exam performance

Secure system for individual users

Private database

Record student’s performance and

progress

Tests both online and printable

Curriculum updated annually

Reduce risk of failure

Boosts student’s confidence

eBarebones Textbooks Online

Concise

Inexpensive

Accompanies by voice

over PowerPoint lectures

for each chapter

Test, homework and

project bank

Online tutoringSmall Interactive groups

Personal Tutor that

monitors performance

Inexpensive

Whiteboard Technology

to increase effectiveness

of teaching

CXC/CAPE TrainingCustomized for CXC

candidates

SBA support

Drilled Down Capabilities

Accessible from home Work to align your career

Current up to date

Match curriculum

Channels

Awareness

Evaluation

Purchasing

AwarenessRadio

New Channels

Social Media

Teachers directly

Lecture/ Orientation

Wrist Bands

School Essentials

App/ Website

Sports gear

Evaluation Online surveys

Purchasing Delivery & after sales: Online

Customer Relationships Online Automated Services

Co-creation, for when we’re creating the site for different services

Licensing to school/ministry of education

Revenue StreamsMonthly Subscription US$10

Edussential eTextbook US$15

Group Tutoring US$10 per person per hour

Personal Tutoring $20

Advertising

CompetitorssitionThere no direct competitors but there are 3 companies involved

in online secondary school education services in the Caribbean

Operations

Key Activities Production

Problem Solving/Network

Issues

ProductionBuild frame work for the website

Create content for the website

Launch/Broadcast

Updating Resources

Maintaining Resources

Problem Solving/Network IssuesCollaborating with teacher and student to refine the

work

Key PartnersCreation and

Optimization

Reduction of Risk and

Uncertainty

Creation and OptimizationMinistry of Education

Parent Teacher

Associations

Student Body Relations

CXC / CAPE

Teachers

UNESCO

Other Charitable Organization

Tutors

Universities

Top Performers CSEC & CAPE

Reduction of Risk and Uncertainty

CXC

CAPE

Authors and Publishers of

Established Textbooks

Ministries of Education

Key Resources

Physical

Intellectual

Human

Financial

PhysicalRent office space

IntellectualCopyright

Inhouse Software: EduAir

Google Drive

Customer Database

Human

Teachers

IT

Technicians/Specialists

Accountant

Market Specialists

HR Managers

Students and Teachers

to test the software on

(Control groups

Financial

Total Initial Start up

cost US$25,000

Communication ChannelsEmail

24/7 Call Center

Company Skype, Whatsapp and Snapchat Profiles

Social Media

Payment Payment could be in two ways:

Direct payments using Debit/ Credit Cards online

Western Union/ Billexpress and Other Physical Money

Transfer Formats

Edussential Giftcards

No checks will be accepted

We have no credit policy

We grant no warranties however, we do offer a all access 2

week trial

Payment No checks will be accepted

We have no credit policy

We grant no warranties however, we do offer a all access 2

week trial

Finances

Key objectives & financial reviewFinancial objectives

To become profitable within the first 3 years

To minimize variable cost so that as we grow we become

more profitable

To minimize reliance on the bank for financing because of the

expensive cost of their financing

Finance Required

40%

2%18%

40%

Initial Investment

Investors Personal Family CrowdfundingWe need an initial

investment of US$25,000

This will cover expenses

associated with legal costs,

publishing, programing,

data creation, management,

and marketing

Assumptions Assumptions

Exchange rates in the Caribbean stay within their established

range

Seasonal Revenue

No sales during the 2 months of Summer and 1 month for

Christmas

Initial Cost Structure

8%

20%

4%

40%

24%

4%

Cost

Website Marketing Legal Advice

Data Creation Staff Publishing

Cost

Website $2,000

Marketing $5,000

Legal Advice $1,000

Data Creation $10,000

Staff $6,000

Publishing $1,000

Leasing $2,000

Year 1 Year 2 Year 3

Tutoring 72,000 $108,000 288,000

Book Sales ($15) $90,000 $135,000 $180,000

Subscriptions ($10) $200,000 $360,000 $480,000

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000REVEN

UE IN

US D

IOLLARS

EDUSSENTIAL PROJECTED REVENUE FOR FIRST 3 YEARS

Break Even Analysis Fixed Costs= $25,000

Variable Cost= $10 per hour per tutor

Using regression analysis, the most important stream of our

revenue will be generated from subscriptions at $10 per

month

Break-even = US$25,000/US$10

= 2,500 subscribers

StrengthsNew (for the market)

Cheaper for students and parents (innovative)

More accessible (24 hour)

Can pay either by online or via Western Union

Good human resource

WeaknessesBased online (not everyone has internet access)

Technical issues concerning strength of WiFi

connection

Parents may be skeptical

Teachers perception

Keeping up with changing curriculums

Initial Start up cost

OpportunitiesNew Market

Networking with the ministry of educations throughout

the Caribbean

Transforming how people learn throughout the

Caribbean

Integrating technology in to the learning process

ThreatsLicenses and Copyright issues