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After several years of flat ICT spend the major driver of ICT
investment, particularly in the mid-market, is mobilising busi-
ness data into the hands of management.
While the mid-market is forecasting an 15 percent increase
in investment, overall spending is predicted to grow by just
1.3 percent to NZ$363 million the results of iStart’s 2013 ICT Investment
Intentions Survey show.
Mobile apps and mobile devices for staff are again amongst the most
popular investment area with 49 percent of organisations planning to buy
devices for management and staff. This is understandably matched with a
significant increase in plans to invest in mobile applications. Smartphone apps
are planned by 39 percent of respondents, up from 25 percent in 2012.
Business intelligence, reporting and analytics or ‘big data’ solutions retain
their high level of interest with 46 percent intending to spend on BI applica-
tions – similar to the 45 percent last survey. The results reinforce the trend
toward making access to corporate data available to staff wherever they are
and on whichever device. (For more on the big data mobility trend refer to
Gartner’s market analysis on page 66.)
BI and mobile apps were seen as the second and third most pressing
investment after the core requirements of upgraded infrastructure hardware
(servers, network equipment etc). ERP and financial systems, the traditional
leader, come in at fourth place, with 37 percent looking at making invest-
ments in new or extended ERP solutions.
Smaller businesses are looking to reduce costs – those with less than 50
staff are forecasting a reduction of 9.6 percent. Several cited moving to the
cloud, and the associated reduction in Microsoft licensing costs as the reason.
The 424 organisations responding to the survey represent a NZ$363m
share of Australasia’s estimated NZ$7b ICT annual capital investment market.
The overall sentiment among respondents was a sense that many were
on the brink of significant changes in the way they deliver IT. Several respon-
dents commented that the pace of innovation in cloud applications is creat-
ing a struggle to keep up.
General Manager of iStart, Hayden McCall, commented on the impact the
cloud is having on all businesses, “across all software categories, businesses
are looking first to the cloud, and many are in a holding pattern as the vendor
shake out determines the winners and losers. Most businesses will welcome
the maturing of cloud options in which they can confidently invest.
“Cloud uptake is slowly moving away from concerns on security and inter-
net outages towards the functionality of the applications available and the
resilience of both the architecture and the contract with the provider – the
cloud is maturing.”
A big thank you to all those who responded to the survey – the winner of
the smartphone will be announced in the eNewsletter so keep an eye out.
iStart’s annual investment survey shows the mid-market is investing in mobile business intelligence while small business is doing more with less in the cloud…
Mobilising management attracts IT dollar
ICT investmentintentions survey
e
d
c
b
a
ERP/Financials
37% investing in 2013
2128planning to
invest in 2013*
44%
20%
23%
11%
3%
no invest 2
no invest1
buy new
upgrade
replace
36% investing in 2013
2070planning to
invest in 2013*
IP Telephony/VoIP/Enhanced Telephony Applications
42%
22%
23%
5%
8%
no invest 2
no invest1
buy new
upgrade
replace
49% investing in 2013
2818 planning to
invest in 2013*
Mobile Devices for Management and Staff
39%
12%
37%
8%
4%
no invest 2
no invest1
buy new
upgrade
replace
60% investing in 2013
3450planning to
invest in 2013*
Hardware/Servers/Network Infrastructure
34%
6%53%
7%
no invest 2
no invest1
buy new
upgrade
replace
46% investing in 2013
2645 planning to
invest in 2013*
Business Intelligence/Reporting/Performance Management
31%
24%
31%
4%
10%
no invest 2
no invest1
buy new
upgrade
replace
39% investing in 2013
2243planning to
invest in 2013*
Smartphone Applications (Email, Sales, Service)
21%
41%
21%
3%
15%
e
d
c
b
a Have now, intend to replace
Have now, intend to upgrade or extend
Don't have, intend to buy new
Don't have, no investment intention
Have now, no investment intention
* Estimated total number of organisations on iStart database (of 5750) planning to invest in 2013
SURVEY RESULTSIT Capex Forecasts, 2013
Research // 2013 iStart ICT Investment Intentions Survey
Number of Employees
Number of Respondents
% of total
2013 total estimated
IT spend (NZ$000)Average 2013
IT spend% change
2012 to 2013
1-5 74 17% $971 $13,122 -8.1%
6-20 58 14% $1,954 $33,690 -7.5%
21-50 52 12% $3,712 $71,385 -13.2%
50-200 100 24% $34,962 $349,620 15.3%
200-500 62 15% $86,176 $1,389,935 7.2%
500+ 78 18% $235,208 $3,015,487 -2.0%
Grand Total 424 100% $362,283 $856,092 1.3%
% of companies running in the cloud by application type
0 5 10 15 20 25 30 35
BI
eMarketing
Other
Desktop/collaberation
ERP/financial
None, but looking at options
CRM
None
eMail Servers
Website/Content Management
Website/Content Management
eMail Servers
None
CRM
None, but looking at options
ERP/Financials
Desktop/Collaboration
Other
eMarketing
BI 10%
32%
29%
28%
20%
20%
18%
15%
14%
13%
no invest 2
no invest1
buy new
upgrade
replace
Supply Chain/Demand Management (SCM)
17% investing in 2013
978planning to
invest in 2013*
22%
61%
12%3%
2%
no invest 2
no invest1
buy new
upgrade
replace
8% investing in 2013
460planning to
invest in 2013*
Mapping/Navigation/GIS
19%
73%
6%1%
2%
no invest 2
no invest1
buy new
upgrade
replace
31% investing in 2013
1783planning to
invest in 2013*
Network and E-mail Security
62%
29%
3%
6%
no invest 2
no invest1
buy new
upgrade
replace
31% investing in 2013
1783planning to
invest in 2013*
Email & Document Archiving/ Retrieval System
48%
21%
18%
5%
7%
no invest 2
no invest1
buy new
upgrade
replace
29% investing in 2011
1668planning to
invest in 2013*
eCommerce Capable Website
20%
51%
18%3%
9%
no invest 2
no invest1
buy new
upgrade
replace
30% investing in 2013
1725planning to
invest in 2013*
Business Process Management (BPM)
27%
44%
20%
5%
5%
no invest 2
no invest1
buy new
upgrade
replace
B2B eCommerce/eProcurement System
27% investing in 2013
1553planning to
invest in 2013*
25%
48%
16%
6%
4%
no invest 2
no invest1
buy new
upgrade
replace
31% investing in 2013
1783planning to
invest in 2013*
CRM/Help Desk/Call Centre System
32%
37%
18%
7%
5%
no invest 2
no invest1
buy new
upgrade
replace
19% investing in 2013
1093planning to
invest in 2013*
Scanning or RFID Solution
32%
48%
9%2%
8%
no invest 2
no invest1
buy new
upgrade
replace
33% investing in 2013
1898planning to
invest in 2013*
Content Management System
26%
41%
22%
5%
7%
no invest 2
no invest1
buy new
upgrade
replace
17% investing in 2013
978planning to
invest in 2013*
Human Resource Management System
39%
44%
7%4%
5%
no invest 2
no invest1
buy new
upgrade
replace
30% investing in 2013
1725planning to
invest in 2013*
Wireless Network
62% 8%
24%
1%
5%
For the full survey results go to www.istart.co.nz or www.istart.com.au; Search term = “intentions”
SURVEY RESULTS
Research // 2013 iStart ICT Investment Intentions Survey