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The National Broadband Network (NBN) offers all Australians greater opportunities to work smarter in a digital economy. This will, however, require all Australians to be ‘NBN ready’ through improved information and communication technology (ICT) skills and effective digital business systems. Through this identified need, the “Is your Business NBN ready?” digital business capability program has been developed to help individuals and businesses capitalise on the opportunities and efficiencies being made possible through the NBN.This session will cover the keys areas for preparing for a digitally enhanced future. Whether you are a business owner, employee or consumer, this interactive and participative session will have relevance to you as we will all need to function more effectively in a digital economy. Topics covered include:• Your digital future• The digital workforce • Your digital presence • The digital market place • Your digital infrastructure • The legal, financial and sustainability considerations
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vanguardvisionsconsulting.com.au
“Is your Business NBN-ready?”
Allison MillereLNet
24 July, 2012
Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402
The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Internet = Game Changer
• From one to many to many to many; push vs pull
• Broken business models:• Music industry• Book/Publishing industry
• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)
What is the NBN?
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet• Faster than we can imagine• Everything’s connected• Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
How would you rate the digital capability or digital ‘e-readiness’ of your workplace
• A – Highly digitally competent• B – Generally digitally competent• C – Needs further development• D – Aren’t even at the starting gate
Image: 'Rocket Man (I Think It's Going To+Be+a+Long,+Long+Time)' - http://www.flickr.com/photos/21314760@N00/2261077597
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Designing your digital future
• Digital Workforce• digital literacy• HR policies – tele-
working, micro-work, collaborative rewards
• Co-optition
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)
Designing your digital future
• Supporting a culture of ongoing development:
• PD• Performance Plans• Collaborative learning
communities• Room to make mistakes
and test new ideas
What does your digital presence look like?
Image: 'My social Network on Flickr, Facebook, Twitter+and+MyblogLog' - http://www.flickr.com/photos/49503019876@N01/1824234195
Designing your digital future
• Digital Presence:• Digital identity• Social media • Social Graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook
Adwords
What digital infrastructure do you have?
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023
Designing your digital future
• Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
Designing your digital future
• Digital Marketplace:• Online stores - eBusiness,
eCommerce, PayPal, eBay• ePromotion & eMarketing• Digitalisation of
products/services (3D printing)• Booking online (AusPost –
passports, Qld Hairdresser, Eventbrite)
• Reminding customers (SMS)• Digitally reporting – mobile
device forms, inactive PDFs
… and implement and evaluate their own business’s digital capability (Miller, 2012)
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
When will the NBN impact you? Is it already impacting you?
Is business NBN-ready?
• Digital Policies/Legal considerations:
• HR• ICT• IP/Copyright/Creative
Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
Designing your digital future
• Financial & Sustainability considerations
• Finance (crowd sourcing finance – KickStarters)
• Risk Management• Benchmarking and metrics
(data analytics)• Sustainability - creating
your digital roadmap/strategy
What will your digital roadmap include?
More info: digitalcapability.com.au
vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
digitalcapability.com.au
