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Is an innovation strategy the answer to the demand for renewal?
Bengt Järrehult, SCA/LTH
NoNo
…it is a prerequisite, but it’s not sufficient……it is a prerequisite, but it’s not sufficient…
The ontologies change with time….The winning games change with time….
1980 1990 2000 2010
Known & Ordered
Best practice, SOPs
Sense – Categorize – Respond
Knowable & Complicated
Analytical/Reductionistic
Sense – Analyze – Respond
Unknowable & Complex
Pattern recognition/Experimental
Probe – Sense – Respond
Validity for success
YearInspired by Dr Dave Snowdon Cynefin/IBM, ARK Group Annual Knowledge Management Conference London, 14 Nov 2002
Two types of innovation strategies
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Play both games simultaneously!
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Play both games simultaneously!
Grasping of and
commitment
to Innovation.
Integration of risk-taking and change into the company
culture.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Integration of risk-taking
and change into the
company culture.
Matching the Innovation strategy to the overall Business Strategy.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Integration of risk-taking
and change into the
company culture.
Matching the Innovation strategy to the overall Business Strategy.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Securing a balance between
creativity and value capture for maximized
ROI.
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Integration of risk-taking
and change into the
company culture.
Matching the Innovation strategy to the overall Business Strategy.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Securing a balance between
creativity and value capture for maximized
ROI.
A well
functioning
Innovation
framework,
bringing
insights/idea
s forward.
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Integration of risk-taking
and change into the
company culture.
Matching the Innovation strategy to the overall Business Strategy.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Securing a balance between
creativity and value capture for maximized
ROI.
A well
functioning
Innovation
framework,
bringing
insights/ideas
forward.
Utilization of
Innovation
Networks,
both internal
and external.
Play both games simultaneously!
Grasping of and
commitment to
Innovation.
Integration of risk-taking
and change into the
company culture.
Matching the Innovation strategy to the overall Business Strategy.
Inspired by ”Making Innovation work”, 2006. Davila, Epstein, Shelton
Securing a balance between
creativity and value capture for maximized
ROI.
A well
functioning
Innovation
framework,
bringing
insights/ideas
forward.
Utilization of
Innovation
Networks,
both internal
and external. Protec
tion of
new
initiatives
that are
different
from th
e
norm.
The 5 parts of the Innovation strategy
Why? What?How?
Who?
When?
Why?Why?
The 5 parts of the Innovation strategy
What?Why?
What?How?
Who?
When?
The 5 parts of the Innovation strategy
How?Why?
What?How?
Who?
When?
How much?
The 5 parts of the Innovation strategy
Who?Why?
What?How?
Who?
When?
The 5 parts of the Innovation strategy
When?Why?
What?How?
Who?
When?
Summary- the answer to the demands for renewal
1. Notice the difference in world perception and suitable games
2. Play-Not-To-Lose and Play-To-Win applying both chess and poker
3. Use the 7 World Class Principles of Innovation in your strategy
4. Get all the 5 elements in the Innovation Strategy clarified
5. Do not plan too much – learn by doing it iteratively - NOW
