A Leading Global Indian Film

Entertainment Company

• Our company is originally incorporated in

Mumbai as Red Chillies Pvt. Ltd.

• Our company is converted into a Public

Ltd. Company and name was changed to

Red Chillies ltd.

• Our company is engaged in co-producing

, acquiring and distributing Indian

language films in multiple formats

worldwide.

• Our web portal is www.redchillies.com

PROMOTERS BACKGROUND

•She has over 20 years of experience in the media

industry.

• She is the first Director of our Company appointed as

per the provisions of the MoA of our Company.

• She has been instrumental in developing the Red

Chillies Group.

• She was appointed as Chief Executive Officer on Feb

11, 2010 with effect from Feb 11, 2010.

CEO- Ms. Srishti Doshi

• She has over 16 years of experience in the media and

entertainment industry.

• She has been a part of the core team that founded B4U

Television Network in the UK in 1998-99.

• She was appointed as Whole Time Director by our

Company on September 28, 2009,WTD- Snehlata Sharma

KEY MANAGEMENT PERSONNEL•She is a chartered accountant with 17 years of

professional experience in varied industries such as

media and entertainment, cement, chemical, shipping

and SAP consulting

• Prior to joining us, She was working with DNA, an Essel

and Bhaskar group joint venture. She has earlier worked

with Percept Group and the Swiss multinational Ciba

Specialty.

• She is a qualified company secretary.

• She has approximately 16 years of work experience.

• Prior to joining our Company, She has worked with Sony

Pictures India, Specialty Ranbaxy Limited, Aarjay Apparels,

Pearl Polymers Limited and C.C. Choksi.

CFO- Ms. Shalu Saraf

CS- Ms. Shilpa Rathore

Other MANAGEMENT PERSONNEL

BO: Sunit Jain

VP (M & S): Chanchal

Khandaka

MB: Shobhita Jain

VP: Shikha Sharma

Our Vision,

"We want to be the leading global company in the Indian film entertainment industry, by co-producing, acquiring and distributing Indian language films in multiple formats worldwide .

- RED Chillies Family.

Our Mission,

• global release of a Bollywoodfilm in more than 30 countries ofdisc format that offers nextgeneration menus

•provide the greatest quality andleading products to ourcustomers

•Create value for all stakeholders

•Grow through innovation

•Lead in good governancepractices

RED Chillies Digital Private Limited

RED Chillies Network Properties Private Limited

RED Chillies International Limited

RED Chillies International USA Inc

RED Chillies Distribution (Canada) Limited

RED Chillies Australia Pvt. Limited

RED Chillies Music Publishing Limited

RED Chillies Pacific Limited

RED Chillies Music publishing GMBH

RED Chillies International PTE Limited

Acacia Investments Holdings Limited

Belvedere Holdings PTE limited

Key Strength

HIGHER

SALES

HIGHER

PROFIT

MORE WILL

BE THE

INVESTEMENT

BETTER

SERVICES

SATISFACTION

TO

CUSTOMER

SUCCESS CYCLE

WHY COMPANY IS PROPOSING ISSUE?

Acquiring and co-producing Indian films, includingprimarily Hindi language film as well as certaintamil & other regional language films.

General corporate purposes

The main objects clause of our Memorandum ofAssociation and objects incidental to the mainobjects enable us to undertake our existing activitiesand the activities for which funds are being raised byus through this Issue.

Persons associated with the Public Issue

Book Running Lead Managers:

Registrar to the Issue: Statutory Auditors:

Bankers to the Issue:

ENAM SECURITIES PRIVATE LIMITED

KOTAK MAHINDRA CAPITAL COMPANY LIMITED

MORGAN STANLEY INDIA COMPANY PRIVATE LIMITED

RBS EQUITIES (INDIA) LIMITED

LINK INTIME INDIA PRIVATE LIMITED

Link Intime India Private Limited Walker Chandiok & Co.

• Yes Bank Limited• Standard Chartered Bank• HDFC Bank Limited• The HSBC Limited• Punjab National Bank• The Royal Bank of Scotland N.V.• ICICI Bank Limited• Kotak Mahindra Bank Limited

FINANCIAL INFORMATION

Particulars 31.0313 31.03.12 31.03.11

Fixed Assets 24.24 11.02 -

Investments 121.5 110.5 85.6

Current Assets

Receivables 96.59 50.46 40.1

Cash & Bank Balance 0.39 0.49 0.87

Loans & Advances 40.5 37.5 27.3

Share Capital 139.93 139.93 139.93

Reserves & Surplus 73.83 0.08 4.44

SecuRED Loans - - -

UnsecuRED Loans - - -

Current Liabilities 69.46 69.96 9.5

STATEMENT OF ASSETS AND LIABILITIES (Rs. In lacs)

Particulars 31.01.13 31.03.12 31.03.11

Sales 6120.11 510.11 85.22

Interest Income 0.41 5.93 1.99

CoGS 5736.98 466.98 69.99

Employees Cost 56.2 13.5 5.22

Admn. & Selling Exp. 212.36 20.2 11.35

Depreciation 4.33 2.11

Interest & Fin. Exp. 0 0 0

Provision for Taxes 36.9 3.2 0.2

Net Profit 73.75 10.05 0.45

STATEMENT OF PROFIT AND LOSS (Rs. In LACS)

Sales graph (Rs. In LAcs)

PROFIT (Rs. In LacS)

Particulars 31.03.13 31.03.12 31.03.11

Net Worth (in Rs. Lacs) 213.76 140.01 144.37

Net Profit After Tax (in Rs. Lacs)

73.75 10.05 0.45

No. of Shares Outstandingat the end of F.Y.

13,99,300 13,99,300 13,99,300

EPS (Rs.) 5.27 0.72 0.03

Return on Net Worth 34.5% 7.18 % 0.31%

Net Asset Value per Share (Rs.)

15.28 10 10.32

STATEMENT OF ACCOUNTING RATIOS

ISSUE RELATED INFORMATIONThe Equity share are being subject to the Companies

Act, 2013, SEBI (ICDR) Regulations 2009, MOA &AOA, Draft Prospectus, GOI, Stock Exchanges, RBI,ROC and/or other authorities.

Issue is authorized by Board resolution with theapproval of Shareholders at the EGM.

Dividend will be paid as per provisions of CompaniesAct, 2013 and recommendations of BOD &Shareholders.

Face Value = Rs. 10/- each

ISSUE STRUCTURE

Min. contract size is of

50 Equity Shares.

Trading to be done only

in dematerialized form.

This Issue is 100%

underwritten

Opening Date- 8th

December, 2014

Closing Date- 15th December, 2014

Applications to be submitted to the Escrow Bankers to the issue.

Applicants cannot withdraw or lower their applications at any stage of the issue.

WHO CAN APPLY ? Indian national resident

HUF in name of karta

Companies, Corporations, Trusts, Societies.

Registered MFs.

IFIs, SCBs, RRBs, Co-operative Banks.

State Industrial Development Corporations.

LLPs

Scientific and/or

Industrial Research

Organizations

Registered Insurance

Companies

Provident Funds &

Pension Funds with

minimum corpus of Rs.

25 Crores

LEGAL & OTHER INFO There are neither any civil nor criminal

cases filed by or against the companyor the promoters and directors of theCompany

There are no tax proceedings involvingthe company

In the opinion of the Board of Directorsof our Company, there have not arisen,since the date of the last auditedfinancial statements disclosed in thisDraft Prospectus, any circumstancesthat materially or adversely affect orare likely to affect our profitability orvalue of assets or our ability to paymaterial liabilities within the nexttwelve (12) months.

LEGAL & OTHER INFO

Threshold eligibility norms:- Our Company has Net

Tangible Assets of Rs. 283.22 Lacs

Net worth of our Company is 213.76 Lacs

Company possesses distributable profits since last 3

years

The company will posses a post issue equity capital

of more than 1cr but less than 25cr.

Company, before filing the prospectus with RoC

entered into tripartite agreements with CDSL and

NSDL along with the Registrar for facilitating trading

in dematerialized mode.

LEGAL & OTHER INFO

Functional website of the company-

“www.redChillies.com”

ABC private limited are appointed as market makers

Market makers will be engaged for a period of 3 years

Due diligence certificate has been received from

KOTAK INVESTMENT BANKING the lead manager of

the issue.

WHY TO INVEST IN red Chillies LIMITED?

Red Chillies has a content library of over 2000 films and the

company is yet to milk these effectively.

The entry of new participants has had a positive impact on the

Indian M&E industry as it has helped in expanding the overall size

of the market. This is expected to continue with the entry of

additional players emerging to capture new audiences with

advancements in product offering, marketing and distribution

OUR UNIQUE SELLING POINTS

1. Red Chillies LTD. operates in the media and entertainmentsector in India and internationally. Acquiring and co-producingIndian films, - including primarily Hindi language films as wellas certain Tamil and other regional language films.

2. The company’s vision is to emerge as a leading entertainmenthouse that balances diverse platforms in a dynamicallychanging media environment.

3. Its strategy is to further strengthen its competitive advantageby building on and augmenting the red Chillies India Libraryand further leveraging its portfolio approach to film content.

4. Consolidation of music catalogues in order to exploit growthfrom radio, mobile, public performances and internet is anotherkey strategy.

ACHIEVEMENTS

1. Production house of the year

2013 by Franchise India

2. 'Best entertainment

company for 2012' by CNBC

3. Zoom TV- awarded

redChillies.com as one of the

Best production Companies

of the Year 2011.