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iPinion Panel Statistics
Age Split
18%
25%
36%
15%
6%
%
< 18
18-24
25-34
35-44
45-54
2
Gender Split
56%
44%Male
Female
3
Age-Gender Split
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
< 18 18-24 25-34 35-44 45-54
Female
Male
4
Income
28%
25%7%
13%
6%
4%
4%
1%3% 9%
%
Under $30,000
$30,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$199,999
$200,000-$299,999
$300,000 or more
Prefer not to answer
5
Marital Status
48%
36%
1%13%
2%
%
Single
Married
Divorced / Widowed / Separated
Living Together
Don't Know
6
Occupation
8% 5%
2%
10%
2%
15%
3%11%
9%1%
34%
%
Business Services
Financial Services
Government
Healthcare
Insurance
IT/ ITES
Manufacturing
Retail
Self employed
Transportation
Unemployed
7
Gadgets Owned
0
10
20
30
40
50
60
70
80
90
100
%
8
Technology Adoption
6%
71%
23%
It would be fine with me if I never used a computer again
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
49%
3%
48%
I prefer products that offer the latest in new technology
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
9
Media Habits
40%
60%
Read Newspaper
Yes
No
5.63
29.58 28.1735.21
< 2 hours per week
2 to 10 hours per
week
11 to 20 hours per
week
> 20 hours per week
Time Spent Online
%
10
Online Shopping Behavior
11
0
10
20
30
40
50
60
70
80
Music Books Apparel Travel Tickets
House hold items
Consumer Electronics
%
Shopping Behavior
57%14%
29%
Prefer to buy things friends or neighbors would approve of
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
32%
24%
44%
If I really want something I will buy it on credit card rather than wait
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
12
Shopping Behavior
53%
10%
37%
Buying products that come from my country is important to me
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
61%
6%
33%
I like to use coupons when I shop
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
13
Shopping Behavior
56%
2%
42%
It's nearly always worth paying extra for quality goods
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
48%
3%
49%
I like to shop around before making a purchase
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
14
Price Consciousness
33%
27%
40%
Brand names are more important to me than price
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
66%4%
30%
How I spend my time is more important than how much money I
make
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
15
Social Attitudes
57%
7%
36%
I feel like I have a good work/life balance
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
40%
26%
34%
I enjoy following the political process and campaigns
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
16
Social Attitudes
59%
7%
34%
I am perfectly happy with my standard of living
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
49%
14%
37%
My friends and associates often ask for my advice in financial matters
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
17
Media Attitudes
51%
10%
39%
Advertising directed at children should be taken off TV
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
41%
14%
45%
Advertising for beer and wine should be taken off TV
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
18
General Attitudes
42%
4%
54%
I usually speak even when it upsets people
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
56%
3%
41%
I enjoy taking risks
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
63%
3%
34%
I like to do things that are unconventional
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
19
Eco-Friendly
38%
25%
37%
I concern much for the Environment
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
63%13%
24%
I'm very much concerned about global warming
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
54%
11%
35%
I’m willing to accept a lower standard of living to conserve energy
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
20
Entertainment
48%
13%
39%
I travel for pleasure frequently
(Agree/Strongly Agree)
(Disagree/Strongly Disagree)
Neutral
55%
3%
42%
I'm always looking for new ways to improve my home
Agree/Strongly Agree
Disagree/Strongly Disagree
Neutral
21
Survey Participation
0
10
20
30
40
50
60
70
Online survey (6 or more
questions)
Phone Survey
Mail (paper) survey
Online poll (1-5
questions)
Mall survey
Focus group
Others None of these in
the last 12 months
%
22
Decision Making Authority
0 10 20 30 40 50 60 70 80
Banking
Clothing
Healthcare
Insurance
Grocery Purchases
Kitchen & Household Appliances
TV, cell phones and computers
Automobiles
%
Not at all
Rarely/At Times
Always/Often
23
Receptiveness to Change
62%
7%
31%
Open for new Health Care Provider with latest training & technologies
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
65%6%
29%
Ready to purchase recent model automobiles
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
24
Receptiveness to Change
44%
10%
46%
Ready to choose new Insurance companies providing wide range
of offerings
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
49%
7%
44%
Like to purchase new fashion trends in clothing
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
25
Receptiveness to Change
55%
6%
39%
Interested to purchase recent model kitchen and household appliances
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
41%
1%
58%
Ready to purchase recent models in handheld electronic devices
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
26
Receptiveness to Change
59%
4%
37%
Comfortable switching to a new bank with better interest rates
Very Likely/Somewhat Likely
Very Unlikely/Somewhat Unlikely
Neither Likely nor Unlikely
61%
4%
35%
If you were doing the grocery shopping, how likely are you to purchase a product you have never purchased before either because it is a
new product or brand of a product you normally buy?
Very Likely/Somewhat LikelyVery Unlikely/Somewhat UnlikelyNeither Likely nor Unlikely
27
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