Upload
hotgrinds
View
2.382
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Here is a Web Survey Demo made by HotGrinds on the iPhone 3gs and the BlackBerry Storm.We have analyzed user comments from the main blogs and forums on the web with our unic semantic tool.
Citation preview
www.hotgrinds.com HotGrinds: Demo Web Survey
Blackberry™ Storm vs. Apple™ iPhone 3GS
Web Survey Target: 2009
1
www.hotgrinds.com HotGrinds: Demo Web Survey
Outline
Key Indicators
Sources
Conclusion
2
www.hotgrinds.com HotGrinds: Demo Web Survey
2500 Comments
3
www.hotgrinds.com HotGrinds: Demo Web Survey
Key Indicators
4
Carrier is OK (vs. AT&T)
Caution: BB customers also like
Apple and the iPhone
Quality is just OK
Hardware is where the Storm scores
MUCH better than the iPhone 3GS
Storm customers like their brand and
their phone
www.hotgrinds.com HotGrinds: Demo Web Survey
Key Indicators
5
Overall, a bad feedback for iPhone
3GS
Quality and appearance below par because of the hardware problems
Huge problem on hardware for the
iPhone 3GS
Iphone 3GS customers dislike
their brand because it’s not listening to
them
www.hotgrinds.com HotGrinds: Demo Web Survey
Storm: Zoom On Quality
6
Users like the features offered by
the Storm
Would be worth investigating further
www.hotgrinds.com HotGrinds: Demo Web Survey
iPhone: Zoom On Hardware
7
Huge screen problem. Other
hardware problems are marginal
Complaints about quality are the
consequence of the hardware issue
www.hotgrinds.com HotGrinds: Demo Web Survey
Storm: Sources
8
Storm scores well on major sources
And on the long tail as well
www.hotgrinds.com HotGrinds: Demo Web Survey
Storm: Similar Distribution +/-
9
www.hotgrinds.com HotGrinds: Demo Web Survey
Today, Storm gets consistently better feedback.
Storm is perceived by its users as a solid product with decent features.
If the iPhone 3GS gets better feedback around its screen issues, it will become almost immediately a major magnet for Storm users, who also like the Apple brand and its product.
Conclusion
10