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This presentation covers the fundamentals of text giving fundraising, how it can help charities raise more money and includes a case study from Acorns Hospice. Content: Text fundraising - why bother? How to get started How to get your free JustTextGiving code How to promote it to your supporters Examples of how to raise money via text donations How your supporters can do it too Acorns Hospice case study Presentation by Sally Chambers, JustGiving and Dawn Curnyn, Acorns Hospice Presentation by Sally Chambers, JustGiving
Citation preview
IoF Technology conference
Case Study: Acorns in partnership with Aston Villa -
mobile fundraising campaign
Dawn Curnyn Sally Chambers
[email protected] [email protected]
@acornshospice @salleeann www.acorns.org.uk www.justgiving.com/charities
What we’re going to cover today
1. Text fundraising – why bother?
2. How to get started?
3. How to get your free JustTextGiving code
4. How to promote it to your supporters
5. Examples of how to raise money via text donations
6. How your supporters can do it too
7. Acorns case sudy
Text fundraising – why bother?
www.flickr.com/photos/jamescridland/613445810/
REACH: You’ll be where the people are
50 million people in the UK could give to your charity on their mobile phones
90% of UK adults use a mobile phone everyday
An even distribution across age (until 65) and social class
“I feel quite cool doing it as
an older person, it’s quite
trendy!”
“It is so easy and quick. It
is probably the fastest and
the easiest way.”
“Your phone is just there
when they ask for a
donation. I do it because I
want to and I don’t forget
“You’re not disclosing your
bank details… so it feels
quite safe. The safest way
probably!”
If you want the voice of the people, ask for the people...
www.flickr.com/photos/doug88888/4612035503/
INCOME: You’ll raise more money
Unlike cash people can be automatically prompted to add Gift Aid
Changing lifestyle habits – people carry less cash, but always have their phone
Recent research – 60% say giving by text is their favourite way of giving
Regular text giving has potential to reduce attrition rates ass. with direct debit
Resources worth checking out
1. Research findings – Charitable donations by premium-rate
2. Fundraising and mobile, (Helen Pattison, UNICEF)
3. How to maximise text donations
4. Ordering your free JustTextGiving marketing materials
5. Any time, any place, anywhere – mobile, the Martini channel
6. How can charities use mobile
What is JustTextGiving by Vodafone? How to get started?
Choose the right service for you that aligns with your objectives
If it’s your first campaign, JustTextGiving by Vodafone is a risk-free option
It's free for you to use
It's free for your supporters
And you get 100% of every donation
How to get your free JustTextGiving code
Once you’ve registered, you can:
SWIM 13
SWIM13
£1
70070
They see your charity’s unique six-digit
code on an advert, poster or banner
They send a text that includes your
charity’s code and an amount
(for example, SWIM13 £10) to 70070
They’ll then receive a thank you
message and a link to an online form
Here they can confirm whether or not
they’re a UK tax payer
That way, your charity benefits from an
extra 25% through Gift Aid
How it works for donors
How to promote it to your supporters
Once registered you can order free posters,
stickers and a banner
They display your charity's code so you can
promote it easily to your supporters
Which is clearer for a Father’s Day campaign?
Text DADS13 £1, £2, £3, £4, £5 or £10
to 70070
Donate £5
Text DADS135 to 70070
Decide the amount you think
people will give e.g. £1, £2,
£5 or even £10
Promote just that value =
less confusion and a more
decisive CTA (call to action)
Top tips when promoting a text code
http://finneganbaron.blogspot.co.uk/2010/10/great-apple-taste-test.html
And test, test, test!
Outdoor events work well
These days people carry less cash, but
they always have their mobile phone!
How about...
Bag packing in supermarkets
Sunday congregations
Cake bake sales
If you’re hosting a formal dinner, why
not make your text code a table
feature?
You could hand out flyers at a live gig
Decorate bunting and balloons at your
local fete
Put you text code on the tickets for
your comedy night
http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/
Dogs Trust raises £1500 in two days on Facebook
One quiet Friday + didn’t have anything scheduled
A simple ask that they dubbed FUNdraising Friday
Started with a Facebook post explaining that if each
of their 200,000+ fans donated £2 they could make
nearly half a million pounds
So much positive feedback that they extended it to
Saturday and early Sunday, renaming it FUNdraising
Weekend!
Your supporters can do it too
www.justgiving.com/Claire-Lomas
Your supporters can do it too
How your fundraisers can use JustTextGiving
If JustGiving is right for your charity, then
your supporters can also raise money
with JustTextGiving
They’ll get one free with their fundraising
page
You can share our tips + resources to
help them along...
Shh you can use some of these even if you’re
not registered with JustGiving ;)
• Here’s a poster they can
personalise
• And some top tips on our
support hub
Take Acorns/AVFC Partnership +
Registered charity no. 700859
Registered charity no. 700859
http://blog.justgiving.com/community/half-time-fundraising/
Result(s)!
Registered charity no. 700859
Registered charity no. 700859
Registered charity no. 700859
Registered charity no. 700859
THANK YOU
Dawn Curnyn Sally Chambers
Digital marketing manager Head of charity marketing
[email protected] [email protected]
via twitter @acornshospice @salleeann
www.acorns.org.uk www.justgiving.com/charities