AN INTRODUCTION…

Henry Ford “If I has asked what my customers wanted, they would have said ‘a faster horse’”. Henry Ford

WHAT TRUFFLENET DOES

Uses both proprietary and best in class technologies to find and collect opinion from the entire web

Overlays a multi-stage analysis process using analytical software, linguistic understanding and human analyst teams to ‘root out’ what you need to know

Delivers understanding and insight in a clear written report to address your particular business needs

Trufflenet is a custom digital intelligence service which allows us to undertake all projects, large or small

WHAT YOU WILL WANT TO KNOW

Do residents reveal insights about behaviours

and opinions?

Can those comments and conversations be found?

Can they be cost-effectively analysed?

Will that analysis deliver actionable insights?

SOME OF OUR CLIENTS…

Fast

• No delays in recruiting panel

• Ask quick or urgent questions right away

• Get responses quickly

• Typically twice as fast as survey research

Cost-effective

• No sample fees

• No incentive fees

• No additional costs for low incidence activities and niche audiences

• Focus group alternative – with sample sizes in the millions

• Makes it possible to track quantity and sentiment of conversations over time

Natural

• Listen to the unprompted, authentic voice of the consumer

• Tap into consumers where they are, and learn from their natural behaviours

• Enables other strengths such as speed and depth

WITH UNIQUE STRENGTHS

Reputation Management • Track key metrics over time to inform

communications planning and evaluation: • Key announcements / issues • Events • Perceptions audit

Social marketing

• Perfect for one-off projects and deep-dives • Understanding behaviours • Segmenting audiences • Capture subtleties in attitudes and tone of

voice

WHAT TRUFFLENET IS FOR

QUALITY OF ANALYSIS

CASE STUDIES

1. Reputation management 2. Social marketing 3. Realtime evaluation

TRUFFLENET TRACKER

How did the public reaction contrast with media coverage? • Trufflenet identified

• Which measures received the most attention?

• Which measures received the least attention?

• What influenced positive and negative sentiment

• We segmented the data according to speculation, reaction and round-up to understand • What created most concern? • Who influenced the debate?

TRACKING REACTION TO SENSITIVE ISSUES

5,000 comments analysed in 5

hours

TRUFFLENET TRACKER

To what extent could a brewer use social media to promote responsible drinking? • Trufflenet analysed conversations

about drinking too much to understand when and why the conversations took place.

• Detailed sentiment analysis identified tone of voice and language variations.

• We identified unmet needs and possibilities to create content that appealed to the target audience.

OPPORTUNITIES FOR RESPONSIBLE DRINKING

150,000 conversations |

40 recommendations

TRUFFLENET TRACKER

How can the film ‘Dreams of a Life’ reach new audiences? • Trufflenet tracked conversations

about the film before its general release.

• We identified unmet needs and recommended actions to tailor the marketing to audience expectations.

• Analysis of audiences not engaging in the film helped target messages at key influencers

• Weekly reports and an evaluation report showed the ROI to the film’s backers.

REALTIME EVALUATION

Revenue target exceeded by

167%

Matthew Cain

Trufflenet

53 Chandos Place

London

WC2N 4HS

T: +44 (0) 20 7812 6565

E: matthew.cain@trufflenet.com

W: trufflenet.com

CONTACT DETAILS

CONTACT DETAILS